CLEMS-Grand-Prix-2017.jpgAustralia has ranked #3 in the world with a record haul of 113 Lions at the 64th Cannes Lions International Festival of Creativity.

Clemenger BBDO Melbourne took home 56 Lions (two Grand Prix, 14 Gold, 26 Silver, 14 Bronze), almost half the Australian total. McCann Melbourne (10 Lions), Ogilvy Melbourne (7 Lions), R/GA Sydney (7 Lions), Leo Burnett Melbourne (6 Lions), CHE Proximity Sydney (5 Lions), VML Sydney (4 Lions), Leo Burnett Sydney (3 Lions), Marcel Sydney (3 Lions) and TBWA\Melbourne (3 Lions) rounded up the Australian Top 10.

The US ranked #1 in the world with a whopping 429 Lions, followed by the UK with 131 Lions and Australia with 113 Lions.
Cadbury-Logo.jpgOgilvy Melbourne has been appointed the full service local agency for Cadbury ANZ and will take on local Cadbury and Cadbury Dairy Milk campaign responsibilities in Australia and New Zealand.

The brands include Favourites, Roses, Coco, Old Gold, Cherry Ripe, Picnic, Twirl, Crunchie, Boost and Moro.

Over the coming weeks, the businesses will work through the transition from existing Australia and New Zealand partner, Saatchi and Saatchi.

Paul Yole's Cannes Review - It's a wrap!

Paul Yole Cannes 2017.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. Here, Yole gives his final wrap on Cannes Lions.

Well, that was interesting.

I'm not going to get into the politics of #Publicisity but I will say this.

Sort it out guys. Please.

Sir Martin Sorrell has been reported as questioning whether Cannes is losing its focus on celebrating creativity, and suggesting that the whole affair is becoming too much about money.

He's right on both counts.
AAEAAQAAAAAAAAlZAAAAJGM4MDljNTllLWY5MDUtNGI5My1iMWQzLWE1OTU4MWM0Y2U2Nw.jpgLindsay.jpgBrisbane-based marketing and advertising agency Khemistry has today announced the promotion of Michelle Tungate (left) to chief experience officer and Lindsay Thompson (right) to creative director.

Formerly Khemistry's general manager, Tungate will lead the strategy, client service and innovation teams and develop a new transformation practice that will help clients 'reimagine' their customers' experiences.
Previously senior art director, Thompson will head up the organisation's rapidly expanding creative department and oversee the development of exciting brand experiences by the company's in-house content, design, technology and virtual reality teams.
Jeremy De Villiers_Clemenger BBDO Sydney.jpgClemenger BBDO Sydney has appointed Jeremy de Villiers as head of operations, effective immediately.

De Villiers, formally chief operating officer at Leo Burnett, has been in the creative industry for over 15 years. A creative producer at heart, De Villiers gets excited about delivering excellence in all things craft. He brings with him a load of business smarts and simply wants to make awesome creative work.

De Villiers says: "I'm thrilled to be joining Clemenger BBDO Sydney. I immediately connected with the team. They are a smart, likeable, creative and passionate bunch and I think we can achieve great things together.
Screen Shot 2017-06-26 at 8.18.06 am.jpgFollowing the launch of Coca-Cola No Sugar earlier this month, Coca-Cola South Pacific via Ogilvy Sydney, is continuing to build momentum behind the product with an innovative new sampling platform. The sampling campaign - Coca-Cola's largest ever -officially commenced this month at an influencer-led activation that featured international recording superstar Kelly Rowland.

Screen Shot 2017-06-26 at 7.20.51 am.jpgKristofer Taylor (right) has come on board as Edge's new group account director in Sydney bringing years integrated advertising agency experience.

Kristofer worked previously at McCann Erickson Melbourne on brands such as Holden and RMIT, followed by a role as senior account director at DDB Sydney working on Tourism Australia and Westpac. Most recently he was at The Royals. 
AAEAAQAAAAAAAAUYAAAAJGVlYTM1ZWExLWYxMGMtNDA2YS1hMjk5LWJkZjQ0.jpgCB Exclusive - CB can reveal that Paul Bruce has joined Innocean Australia as creative director, effective immediately, the first full time signing ECD Steve Jackson has made since taking the reins in January.
Says Jackson: "There are few people I admire as much as Brucey. He's all class. We've made steps here but we want to go much further and he's already improving the creative. And, of course, everyone has already fallen in love with him. I couldn't be more delighted."
Bruce, who worked with Jackson in a previous life, has an impressive track record working at Mother, The Glue Society, BMF and The Monkeys, winning plenty of accolades along the way. Most recently he was ECD at Zoo Group, Sydney, joining in June 2016.
Says Innocean CEO Peter Fitzhardinge: "It's wonderful that someone like Paul has joined us. Experienced, considered and smart. Steve is attracting the right kinds of people and Paul is exactly what we're after. He will be the first of many."
Says Bruce: "Change is always good and it feels like a great time to join and help shape, push and evolve the work coming out of Innocean. I look forward to working with everyone here." 
Tom Dery and Maurice Saatchi.jpgM&C Saatchi CEO, David Kershaw today announced that after nine years, Australia's Tom Dery will be stepping down as Worldwide Chairman of M&C Saatchi Network. Dery will remain as Chairman of M&C Saatchi Australia and continue working out of the M&C Saatchi Sydney office.

Dery (far left, with Lord Maurice Saatchi) has been instrumental in growing M&C Saatchi into a powerhouse global network, founding the Australian, Asian and West Coast US businesses.

Says Lord Maurice Saatchi, M&C Saatchi co-founder: "Tom Dery is a legend in advertising and deservedly so. He is the creator of many highly successful and respected companies in our network. We are proud and privileged to have shared in his historic personal achievements."

Says Dery: "I'm delighted to be continuing to work with the Australian business and doing everything I can to assist Jaimes Leggett and his management team. The past nine years as Worldwide Chairman and thirteen years as Chairman of Asia Pacific have allowed me to establish and nurture some very dear relationships with our clients and people."

Bec Brideson's Cannes Diary #4

bec2.jpgBed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief.

The default settings in advertising can change the world.

Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and gender in marketing is a potent lens and not just about femvertising and "girly-stuff".

Tecate beer from Mexico (a Heineken brand) made the bold decision to alienate some of its audience for a noble reason.
Gutter.jpegAndy Flemming, Group Creative Director, M&C Saatchi, Sydney is representing Australia on the Cannes Cyber Lions jury. Flemming, along with most of the other Australian and NZ jurors, writes exclusively for CB.

I spent my first four days in Cannes utterly convinced that I was immensely disliked by my fellow Cyber jurors. I'd enter the jury room every morning to hear stories of bonding over wonderful meals, hearty laughter and lifelong friendships being forged. At night, I'd sit alone, sadly trying to think of the exact moment I somehow alienated eighteen representatives of the world advertising community. A few days later I found out that they were all communicating on fucking WhatsApp. As I didn't have WhatsApp, or indeed remember being told to download the thing, as they gallivanted around town at night going to fabulous restaurants and bars I was playing Zelda. If it's any consolation, I'm quite far in now and have a pretty decent sword that glows blue. So, you know, fuck it.
*Hero IMage (1).jpgAlex Little and Karsten Jurkchat, senior creative team at Ogilvy Melbourne are in Cannes competing in the Cyber category of the Cannes Young Lions competition. Here, the pair shines a light on the Cannes celebrities you haven't heard of, exclusively for CB.

"I was jumping horses in Monaco and there were people taking pictures. After I finished, they came up to me and said that because of my height I should consider modelling. Since then I have modelled in Milan, Paris, Madrid, all over Europe. I also have a master's degree in marketing from London. But, in the end I chose modelling as my career. I do my own marketing now." - Charlotte Murray, Sainte-Marguerite Island, Cannes 

Jenna Morrissey + Rachel Harley's Diary #5

jr1.jpgJenna Morrissey and Rachel Harley, a young creative team from Grey Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

Considering we went to see a chat on eradicating self-doubt yesterday, seeing David Droga today was kind of counter intuitive. For someone who is no stranger to giving themselves a good pat on the back, he's made me feel like a mere mortal.

Let's say, the Tap Project - I'm trying to avoid the word 'inspired' so as not to sound like Lorna Jane singlet - but that is just so simple, it's amazing. We'll admit, it came out ten years ago, so neither of us were aware of it before. But we're sure the vast majority of the world would be happy to pay $1 for tap water, which could eradicate some pretty huge worldwide issues. I mean I pay $10 for sparkling water just to make myself feel fancy. And that works. Every time.
IMG_1794 (1).jpgClemenger BBDO Melbourne has done Australian advertising proud after being crowned Cannes Agency of the Year at the 64th annual Cannes Lions International Festival of Creativity awarded tonight.

The agency won 56 Lions and was responsible for two of the most awarded campaigns of the festival: 'Meet Graham' for the Transport Accident Commission and Snickers 'Hungerithm'.  'Meet Graham' won 29 Lions including two Grand Prix in Health & Wellness and Cyber, and eight Gold Lions. Snickers 'Hungerithm" won six Gold Lions and 21 Lions in total.

Google-ThroughTheDark-StaticLightDark1 (1).jpgAustralia has scored one Silver Lion and two Bronze Lions in the Cannes Film Lions, presented tonight in Cannes.

R/GA Sydney scored a Silver Lion for Google, Hilltop Hoods - 'Through The Dark' via Exit Films Sydney, XYZ Studios, Essence Digital and Poem.

Clemenger BBDO Melbourne picked up a Bronze Lion for TAC 'Every Speed Has a Consequence' via FINCH Melbourne and TBWA\Melbourne won a Bronze Lion for ANZ '#HoldTight' via Revolver/Will O'Rourke, Level Two Music, The Glue Society, PHD Melbourne and Eleven.

VIEW THE FILM WINNERS - Film Winners.xls
SnickersHungerithm_D&AD_KeyVisual (1).jpgClemenger BBDO Melbourne has scored a Bronze Lion in the Cannes Integrated Lions for Snickers 'Hungerithm', with contributions by FINCH Melbourne, Flutter and MediaCom.

Incredibly, the TAC 'Meet Graham' campaign via Clemenger BBDO Melbourne, the most awarded campaign in the world this year ~ including this week at Cannes ~ which made the Integrated shortlist, did not go on to win a Lion.

The Integrated Grand Prix was won by Boost Mobile 'Boost your voice' via 180LA, Santa Monica.

VIEW THE INTEGRATED WINNERS - Integrated Winners.xls
Screen Shot 2017-06-25 at 7.07.58 am.pngThe Cannes Lions International Festival of Creativity tonight presented Aussie expat David Droga, founder & creative chairman of Droga5, with the Lion of St. Mark award, arguably the highest honour in world creative advertising.

New York-based Aussie expat Droga is one of the most awarded creatives at Cannes Lions, and is the youngest recipient ~ by far ~ of the Lion of St. Mark award. He won his first Lion aged 19 at Sydney hotshop OMON and has achieved more than 70 Gold and 15 Grand Prix / Titanium Lions in his career to date.

"The Lion of St. Mark recognises an individual who has made a significant and outstanding contribution to creativity in our industry," said Jose Papa, managing director of Cannes Lions. "His drive, passion and unbounded creative skill has led him to deliver continual award-winning results. He's set the global standard."

lead_960.jpgMcCann New York's 'Fearless Girl' for State Street Global Advisors has taken out the Titanium Grand Prix, presented tonight in Cannes.

The other Titanium winners were 180LA Santa Monica for Boost Mobile 'Boost Your Voice', Ogilvy New York for Amnesty International's 'The Refugee Nation' and MJZ LA for Kenzo 'My Mutant Brain'.

Incredibly, the TAC 'Meet Graham' campaign via Clemenger BBDO Melbourne, the most awarded campaign in the world this year ~ including this week at Cannes ~ did not make the Titanium shortlist.

Laurie Geddes' Cannes Diary #3

IMG_0669 (1).jpgLaurie Geddes, creative group head, J. Walter Thompson, Sydney is representing Australia on the Cannes Film Lions jury. Geddes, along with most of the other Australian and NZ jurors reports exclusively for Campaign Brief.

The Final Day

The last five days have been a blur of judging and trying to shake off the dreaded airline-induced lurgy (not helped by going daily from the scorching heat of a Mediterranean summer to the arctic chill of the judging room - it's so notoriously cold in there, they've taken to providing Cannes Lions monogrammed blankets to wrap yourself in).

Our third day of judging follows a similar pattern to the first two. Split into three groups, we plough our way through the long list of entries. Finally, on the fourth day, we all come together in one room to review the preliminary shortlist. And from hereon, the process loosely resembles the seven stages of grieving.
Droga-Cannes-St-Mark.jpgThe celebration of creativity is at the heart of the Festival and the Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry.

This year Australia's David Droga is the worthy recipient of this award; having won his first Gold Lion 20 years ago, he is to date one of the most awarded creatives in the history of the Lions with almost 200 Awards.

In 2006 he launched his own agency, Droga5, which won Independent Agency of the Year at Cannes Lions for two years straight in 2015 and 2016. This interview explores the work, mindset and motivations of one of the world's most prolific creatives.

image.jpgClemenger BBDO Melbourne and Eardrum Sydney have scored one Silver Lion apiece in the Cannes Radio Lions.

Clemenger BBDO Melbourne has scored a Silver Lion for Myer 'Towel' via Flare Productions and Eardrum Sydney has scored a Silver for KFC 'Firecracker' via Impact BBDO Dubai.

VIEW THE RADIO WINNERS - Radio Winners.xls
Consequences.jpgThe Cannes Film Craft Lions winners have just been announced.

FINCH Sydney/Clemenger BBDO Melbourne has scored two Bronze Lions for TAC 'Consequences' via The Butchery, Blackbird and Level Two Music.

VIEW THE FILM CRAFT WINNERS - Film Craft Winners.xls
Google-ThroughTheDark-StaticLightDark1 (1).jpgR/GA Sydney has led the Australian agency pack in the Cannes Digital Craft Lions, presented tonight in Cannes, scooping two Gold Lions, one Silver Lion and one Bronze Lion.

Clemenger BBDO, Melbourne has picked up one Bronze Lion.

Australian Winners:

Gold Winners:
R/GA Sydney, Google, Through The Dark via Exit Films Sydney, XYZ Studios Melbourne, Essence Digital, Poem Group (x2)

Silver Winners:
R/GA Sydney, Google, Through The Dark via Exit Films Sydney, XYZ Studios Melbourne, Essence Digital, Poem Group

Bronze Winners:
Clemenger BBDO Melbourne, TAC, Meet Graham via Flare Productions, AIRBAG
R/GA Sydney, Google, Through The Dark via Exit Films Sydney, XYZ Studios Melbourne, Essence Digital, Poem Group

VIEW THE DIGITAL CRAFT WINNERS - Digital Craft Winners(1).xls
Thumbnail image for Cannes ceremony-new-SMALL.jpgIn response to the Publicis Groupe's controversial decision to take a year off supporting the world's award shows, including next year's Cannes Lions, the latter has announced the creation of an advisory committee to help shape the future of the Festival and ensure it continues to respond to the needs of the industry.

Comprised of major advertisers, partners, agency networks and the Mayor of Cannes, the committee will be a platform for stakeholders in the event to share their views and recommendations around all aspects of the Cannes Lions experience.

Day 5 @ Cannes Lions through the CB camera

Cannes Day 5_P1040352.jpgThursday of the festival saw Campaign Brief attend some great events - BBH entertained on their luxury boat; Dentsu Japan entertained on their beach; as did the Dentsu Aegis group and YouTube; Hakuhodo put on a great party that flowed out onto the street creating a mini Gutter Bar; and McCann held the night's largest party on the Martinez Beach. Thursday also saw Aussie expat legend David Droga arrive in Cannes and introduce his brother (Droga3) to the Gutter Bar. David will be honoured with the Lion of St. Mark award tomorrow night at the final award presentation of this year's Festival.

Cannes Day 5_P1040345.jpgCannes Day 5_P1040348.jpg

Paul Yole's Thursday Cannes Review: Selling stuff

Paul Yole Cannes 2017.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out  for what's new and what's recurring.

The World Advertising Research Council, or WARC as it is known to most, hosted four sessions across the day and it provided some of the best insights of the week.

WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. It's absolute gold mine of information, best practice, research and case studies.

If your agency doesn't subscribe, it most certainly should.

In a session entitled, "Is the creative industry losing its ability to sell stuff?" we heard Malcolm Poynton (Cheil), David Kolbutz (Droga5), Paul Bainsfair (IPA) and Nigel Hollis (Kantar Millward Brown) about how the trend to pursue brand purpose can sometimes lead to the work losing its focus.
SnickersHungerithm_D&AD_KeyVisual (1).jpgOnly one entry from Australia has made the cut at the shortlist stage of the Cannes Titanium Lions.

Nabbing one of 21 finalist spots is Clemenger BBDO Melbourne for Snickers 'Hungerithm' via FINCH Melbourne, Flutter Melbourne and MediaCom Melbourne.

Very surprisingly TAC 'Meet Graham', the star performer of this year's Festival, did not make the shortlist.

MeetGraham.jpgClemenger BBDO, Melbourne has scored three finalists in at the shortlist stage of Cannes Integrated Lions. Only 26 entries made the cut.

The agency was shortlisted for TAC 'Meet Graham' via AIRBAG and Flare Productions; Snickers 'Hungerithm' via FINCH Melbourne, Flutter and MediaCom Melbourne and Myer 'Give Registry' via Flare Productions.

Cannes Lions Logo.jpgThe Cannes Lions Festival of Creativity has released the Integrated and Titanum shortlists. These can be downloaded below.

A detailed analysis of Australia's performance will follow shortly, along with all the winners from the region.


WLJS Campaign Brief 230617.jpgWe Love Jam Studios recently had the honour of composing the music and 360 Spatial Audio soundscape for Oxfam's powerful and exquisite VR short film, "Evelyn's Story", which CB covered on Tuesday

As part of the collaborative team with Filmgraphics and Alt.vfx, Jam closely considered how sound would bring the emotion and immersion of Evelyn's world to life.

jeff_kling_fallon-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeff Kling, chief creative officer, Fallon Worldwide, New York.

Winner: Worldwide Developer's Conference. Watchable, silly, informed by a sense of itself. Hangs together. Aware. Free of the selfishness, pomp, and tone deafness that drowns most of the rest in this category. I like the dude they casted. And his plant. I want them both to be okay. READ MORE...
Screen Shot 2017-06-23 at 8.57.50 am.jpgAlex Little and Karsten Jurkchat, senior creative team at Ogilvy Melbourne are in Cannes competing in the Cyber category of the Cannes Young Lions competition. Here, the pair shines a light on the Cannes celebrities you haven't heard of, exclusively for CB.

"My air compressor for filling the scuba tanks is from a WW2 German U-boat. My grandfather stole it from a city called Toulon and brought it back to Cannes many years ago. They used it to compress the tubes that launch the torpedoes. I started on this scuba boat when I was 12 after watching many Jacques Cousteau documentaries. It was Cannes' first diving centre, and now I own it. It is interesting because most people think the water is just blue and flat and salt. But with diving we show them that underwater there is life, and this helps them understand that when they throw a can or cigarette in the water, this life gets destroyed. It is more obvious with land. When you take someone to the forest, they see there are many things worth keeping safe. So, my main reason for diving is not money. It is to teach people there is something below the surface and that we must protect it for our children...okay maybe a little money." - Fred Dessart, owner, Plongee Club de Cannes Diving Centre, Cannes

Matt Dickson's Cannes Diary #5

Matt Dickson Cannes (1).jpgMatt Dickson (left), national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

It was a tough day in the jury room today - 14 hours spent deciding which radio/audio campaigns were to be given metal, and eventually, deciding on a Grand Prix winner. I have to say though, a day spent deciding on the best radio & audio work from around the world was far more of a privilege than a chore. If you have campaigns entered in Radio Lions this year, you can rest assured the work was decided upon with the utmost respect for the effort that went into it. 
Well done to all the winners, whose work will be announced at tomorrow's night's ceremony.

Jenna Morrissey + Rachel Harley's Diary #3 + #4

j&r 1.jpgJenna Morrissey (left) and Rachel Harley (right), a young creative team from Grey Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

Alexander Wang graced us with his presence today, speaking about 'Never Stop Reinventing'. He's a surprisingly adorable man, and we were left both inspired and feeling as though we were dressed like a couple of plebs. If I could pull off wearing a full Wang/Adidas tracksuit without looking like some Russian bydlo, you know I would.
bcf hero image[2][1].jpgBCF (Boating Camping Fishing) has launched a new radio via Clemenger Brisbane, that reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn't all bad.

Ben McConnell, marketing manager at BCF, wants us to take heart in the knowledge that next door to every snooty towel emporium and boring rug shop, is a BCF. 

Says McConnell: "We're all about helping people have a bit of BCFing fun. So even if you're stuck in town over the stocktake weekends, at least you can have a laugh at these ads."


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