_PM_FOUNDRY_STILL_LIGHT_WATERFALL.jpgCreative school Foundry has recently launched a brand new campaign via //Thirteen & Co founding director Pete Moore.

With an open client brief, Foundry and Moore worked together to express the essence of the communication. Based in Hobart and Launceston, Tasmania, Foundry's new campaign line 'The New Creative' defined a new age student with multiple skill sets who is more of an entrepreneur than anything.

Mark Pejic.jpgIPG Mediabrands has announced that Mark Pejic, chairman of Mediabrands' Melbourne operations, will step down from his role and prepare to leave the business at the end of this month to pursue new opportunities.
Says Danny Bass, CEO, IPG Mediabrands: "Mark, or Pej as we all know him best, has led our Melbourne operations for the past two years and contributed greatly to its success. As he prepares to move to his next career step, we can't thank him enough for his time with us."

og-image.jpgQantas has today announced that it will consolidate its media buying activities across its international markets with OMD Australia.

OMD Australia, who has managed the airline's media buying in Australia since 2014, has been appointed to also manage Qantas' media buying internationally.
Screen Shot 2017-12-11 at 7.54.45 am.jpgMusic superstar, Charlie Puth says he can't wait for his first trip to Australia in a behind the scenes look at the making of his new album VoiceNotes in Optus' new original music series Closer.

The American singer, songwriter and music producer gives an insight into his daily rituals, musical inspiration and the incredible talent behind his unique sound, in a career that has already featured a No.1 single and multiple Top 10 hits on the US Billboard Charts.

Screen Shot 2017-11-30 at 7.05.43 am.jpgDon't forget to get your entries in for the 39th AWARD Awards.

All entries will be closing TODAY - Monday 11 December at 5pm Australian Eastern Standard Time.

No further extensions will be announced so get your entries in now.

More information can be found here: http://www.awardonline-cfe.com/.
Victor Corones5 (1).jpgAustralian advertising revenues are expected to grow by +2.9% to AUD $16 billion in 2018 according to the latest forecast from Magna, the media intelligence and investment division of IPG Mediabrands Australia.
Magna's most recent forecast, issued this week, sees 2018 growth lower than 2017's expected full-year performance of +3.2% and also below Magna's prior forecast for 2018 of +4.3%.

Taking a longer view on industry growth, Magna expects total ad spend to see a +3.8% five-year compound annual growth rate (CAGR), about half the pace seen in previous years.
michael-miller-01-e1447948166804.jpgNews Corp Australia today announced its decision to use Enhanced Media Metrics Australia (EMMA) as its exclusive audience metric provider.
The decision to use EMMA as the primary measurement metric follows an extensive review with more than 100 advertisers and media agencies that highlighted that the existing print circulation metric is no longer a representative measure of today's cross-platform audiences.
Says Michael Miller (left), executive chairman, News Corp Australasia: "We have consulted with and listened to our advertiser and media agency partners and it is clear that circulation is not an indicator of how media is consumed today, and is out of step with how the advertising industry now operates.
Orchard Dec 2017 New Hires (1).jpgNew faces have joined Orchard following recent client wins for the creative technology agency.

Katie McAllister joins Orchard in project management following stints at MullenLowe Profero and Holler where she worked on a range of brands including Audi.

Max Cahill is the latest addition to the account management team. He departs DDB where he was a digital business manager working on accounts including VW. Prior to that, he was at McCann Health.
Ray Wardrop_sml.jpgChannel Nine Perth MD Ray Wardrop (left) has announced his resignation and will leave the station at the end of January next year.

He has been in the role for two years, having taken over from David Mott in September 2015.

He said he was leaving to spend more time with wife Karen, and their very successful retail business, and indulging their passion for travel.  

Wardrop is one of Perth's most widely experienced media figures, having also worked at The West Australian and in radio with Austereo before moving into television. A former GM of Channel Seven Perth from 2008 - 2011, Wardrop said he wasn't considering getting back into television when he was tapped for the Nine role - an offer he couldn't refuse.
HOT-COLD-CHART-2017-web.jpgIn an August 2017 CB Poll of the top 40 creative ad agency CCOs and ECDs recipients were asked, on a scale from 1 to 10  (1 least valued, 10 most valued) how do they rate winning each of the four Agency of the Year awards. CB Agency of the Year was the most coveted with 341 points (out of a possible 400 points), followed a long way back by AdNews on 260 points, B&T on 232 points and Mumbrella on 196 points.

34 out of the 40 replied they would be entering CB Agency of the Year, with 24 planning to enter AdNews Agency of the Year, 14 planning to enter B&T Agency of the Year and 12 planning to enter Mumbrella Agency of the Year.

It's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2018 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2018 CB Hot List.

Last year's is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2017-HI-RES.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win* - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

Australian + NZ Advertising Agency addresses, current creative and production staff lists with contact details.
Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors.

PLUS: Singapore, Japan and Hong Kong Advertising Agency addresses, current creative and production staff lists with contact details.

Plus address + phone details for agencies in ASIA - China, India, Korea, Malaysia, Indonesia, Thailand and Vietnam.

All data online, which can be downloaded as either excel or pdf files.
Information is constantly updated.
Subscription valid for one year.


Terry Savage 2.jpgIn what many industry punters around the world will agree is the end of an era, Australia's Terry Savage, Chairman of Cannes Lions, will leave the Festival following the 2018 event.

Savage has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as Chairman.

Says Savage: "Creativity has been central to everything I believe in and having spent a large part of my career involved with Lions I leave in the knowledge that creativity in all of its varied forms will continue to thrive and be centre stage at Cannes Lions. The Festival has always evolved, and I am certain it will continue to evolve as the industry changes, and thrive as it has for 65 years.
Stock standard Christmas.jpgMelbourne independent creative agency Magnum Opus Partners has produced this tongue-in-cheek Christmas message to give its clients a giggle in the run up to Christmas.

With a wonderful deadpan voiceover, the spot pokes fun at all the clichéd TV commercials that abound around Christmas-time. Using entirely stock footage (really awful stock footage) combined with some snappy copywriting, it urges MOP's clients to not have a "stock-standard Christmas", but rather to enjoy a "cracker" of one.


Why technology is a catalyst for creativity

headshot_tim_devine.jpgBy Tim Devine, executive research and development director, AKQA

Some say Artificial Intelligence is the buzzword of 2017, but it's actually two words and more than most are talking about. The AI narrative that has infiltrated popular culture is not the same as the AI that exists in real life.

As long as we have been creating, we have been using tools to express our ideas and bolster our concepts. When used well, technology will do something that otherwise wasn't possible - and that makes it the perfect partner for creative experimentation. Here's three reasons why.

It enables us to reimagine experiences

As technology becomes more intelligent it's making existing technology more useful, and old experiences great. Take the integration between British supermarket chain Tesco and Google Home's AI. While online shopping isn't new, the customer experience was elevated by the integration, which allows customers to add items to their next pre-booked delivery slot using their voice alone. Or Google's Babel Fish earbuds, where natural language processing is used to instantly translate between 40 different languages using the company's Pixel smartphone. In both these examples, the original technology isn't new, but by bringing more intelligent tools to it, we can innovate within the experience.
image1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Laura Petruccelli and Rohan Cooke, associate creative directors at Goodby Silverstein and Partners in San Francisco.

Winner - New Zealand Police. There is something so charming about seeing an uptight government body, like the police, not take themselves too seriously. And in the process turn something that is normally dull and mundane into something I actually want to talk about, God forbid even share. My next challenge would be for you to make a recruitment video for Parking Inspectors. READ MORE...

Campaign Brief comes alive thanks to Alt.vfx

Screen Shot 2017-12-06 at 8.17.29 am.jpgThe bumper perfect bound Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out NOW.

The front and back cover of the magazine has a fun Augmented Reality (AR) animation embedded into it, thanks to the creative geniuses over at Alt.vfx.

The image utilizes the Gingerbread Man from the latest David Jones campaign that Alt completed with TBWA/Sydney and The Sweet Shop.

To view the front and back covers in all of their colourful glory, download the dedicated Alt.vfx AR app at the Apple App Store and Google Play Store.

DSC_0010.jpgThe AADC, Australia's longest running advertising and design club, celebrated 40 years in style with its annual awards at the nation's oldest, intact theatre, the Old Queen's Theatre in Playhouse Lane, Adelaide.

The gala night was an opportunity to pay homage to 40 individuals who played instrumental roles in the development of the AADC and Adelaide's creative industry. From inaugural club president, Peter Jenner and past presidents and executive members such as Andrew Killey, Marsha Dearden, Jan Turbull, Marty Pepper and David Minear, to members and great creative contributors like Matthew Remphrey, Max Pepper and Tim Piper (pictured end of article in black and white).

L-R, Chris Thomas, Gabby Stewart, Caleb Watson, Upesh Thapa (1).jpgPublicis Media has announced a new group digital division in Brisbane that will combine the digital teams across the group's brands of Starcom and Zenith and bring additional expertise to the market.
The team consists of 13 digital and performance specialists from Starcom and Zenith, which will expand to 18 by next year. It will be led by Chris Thomas (far left) as head of digital and Upesh Thapa (far right) as head of performance and analytics.
Nicholls Pritchard 1 (2).jpg3c97a80.jpgUM Australia has announced the appointment of Eaon Pritchard as head of strategy in Melbourne and Claudia Rossi as client business analytics lead for UM Sydney.

Says Fiona Johnston, CEO, UM Australia: "Intelligence is nothing if not humanly applied. It is this mixture of hearts and smarts which is so critical to our clients' businesses into the future, and these smart new people will bring even deeper levels of scientific and human experience to our unique and diverse UM team. A team already driving great outcomes for our clients as so clearly seen from our strong recent defence and wins of ING Bank and Lego."
Host/Havas Australia has unveiled a landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative impacts on the environment of mass tourism. 

The Palau Pledge is a simple, pioneering solution: all visitors to Palau will now be asked to sign a personal promise, stamped in their passports, to protect and preserve Palau for future generations. This commitment is a first of its kind. 

Written with the help of Palauan children, and developed in collaboration with its Government, the country has redesigned its immigration policy and landing procedures. By encouraging visitors to be more conscious about their behaviour while they travel, the Palau Pledge aims to foster a more sustainable form of tourism. 

Tourism is Palau's biggest form of income, but as the thirteenth smallest nation in the world, its annual visitor numbers are almost eight times the size of its population. The Palau Pledge is a solution that helps Palau preserve its sensitive environment, while also preserving its biggest economic driver. 

Graeme Read McCann Health APAC.jpgStuart Black headhsot.jpgWard6, one of the region's leading healthcare agencies, announced today the acquisition of McCann Health Australia. Bringing the two agency brands together under the one umbrella makes the new entity the number one healthcare communications group in Australia.

The businesses will continue to act as separate companies/brands and will be firewalled to maintain client confidentiality.
Says Stuart Black (above right), Group CEO, Ward6 and McCann Health Australia: "Most agencies that start as independents in Australia sell out to one of the multinationals. We wanted to do the opposite. I'm incredibly proud of the leadership team at Ward6, and now we have an opportunity to grow the McCann Health Australia brand into an even stronger offering for our clients.
JOE-ALEXANDER-MARTIN-AGENCY.jpgAdweek in the US reports that Joe Alexander, the former chief creative officer at The Martin Agency of Richmond, Va., left the company last week after several sexual harassment claims about him were made with the agency, according to multiple agency veterans who spoke to Adweek.

Alexander spent more than 26 years with Martin, serving in the top creative role since 2012. During his tenure, the agency was best known for its award-winning work for such clients as Geico and Walmart. Alexander denies all allegations of impropriety, stating that they are "false."

Eleven individuals, including 10 women and one man, talked with Adweek about their experiences working with Alexander, who is married with children. Several said they reported concerns about his behavior to the agency, citing incidents as far back as the late 1990s. According to one woman who worked there in the 2000s, his nickname among some staff at the time was "HR Joe."

Screen Shot 2017-11-21 at 6.10.44 am.jpgRabbit director Craig Rasmus and the team at TKT Sydney have won top Christmas ad of 2017 according to the Australian public. Sensecheck carried out their annual poll of 11 locally aired Christmas commercials and Arnott's 'Santa's Big Night' came out on top.

This creative marks Arnott's first ever Christmas campaign. The commercial follows the globetrotting adventures of Santa on Christmas Eve while he navigates the perils of the modern world.
Screen Shot 2017-12-07 at 1.00.45 pm.jpgAs part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns to Sydney in January 2018 over the Australia Day long weekend, complete with a new brand identity, creative strategy and media "Get your Game On" campaign, created by Sydney-based creative agency Digilante.
With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney's place as the new 'go-to' destination on the HSBC Sevens World Series calendar. With Rugby competing with other summer sporting calendar events, including The Ashes and The Australian Open, generating positive conversation and awareness around Sydney 7s was an important part of the creative brief.

The Agency Circle_2017 Results_Press Final1.jpgThe Agency Circle, is an industry body that's all about turning the talk around diversity into action. Launched back in October 2016, a survey of all participating agencies was conducted to establish an (industry aggregate) baseline. 12 months on, The Agency Circle has completed the second survey and the long-awaited results are in.

In good news, almost all metrics have improved on last year, validation that the industry is moving in the right direction. This year The Agency Circle has grown in size with 11 new creative agencies as well as 18 media agencies joining.

The Editors signs Tim Mauger

TE_MELB_LAUNCH_4.jpgAlong with the opening of its Melbourne space, The Editors have announced the signing of all round legend Tim Mauger (right).

He has recently won a silver at the AXIS Awards in NZ for Noah Marshall's McDonalds and a silver AWARD Award for Adam Steven's Steinlager, proving himself time and time again as an editor with serious talent.

Says Nicoletta Rousianos, executive producer, The Editors: "Tim is a creative power-house who cuts with some of the top directors in Australia & New Zealand, turning out some truly impressive work. We're chuffed to welcome an editor of his caliber to the roster. Last week Tim and the crew had the pleasure of christening the new Melbourne digs in true Editor's style -- thanks to all those who helped us celebrate."

Mauger's reel can be viewed here.

For any enquiries email nicoletta@theeditors.com.au.

Clockwork Films launches photographic arm

Clockwork.jpgClockwork Films has announced the launch of a new photographic arm.

Says Damien Whitney, executive producer, Clockwork Films: "More and more these days, agencies and clients are looking for streamlined production solutions.  Everybody is time poor and so if we can become a one stop shop, this helps make things easier for agencies and clients alike."

Clockwork has carefully selected photographers covering a range of specialities including automotive, food, conceptual advertising, celebrity having shot the likes of Nelson Mandela to Kendall Jenner and general portraiture, lifestyle, fashion and landscape.

Photographers include Gerrard Needham, Larnce Gold, Richard Weinstein, Janyon Boshoff, Nick May, Matt Beaver and Aaron Brown.

Between them they have won numerous awards, Cannes Lions; Gold, Silver and Bronze, D&AD, Head On Portrait Award, have had solo exhibitions and published photographic books.

To review any of their portfolios, please visit the Clockwork website here
ADB-2017NATIONAL-M3069158-00001809-1501718330 (1).jpgLast night Elmwood Melbourne took out the Grand Prix at Transform Asia-Pac in Hong Kong as well as Gold (Best Creative & Strategic Development of a New Brand) for its 'Mother Natures Needs Her Daughters' campaign created for client, Homeward Bound.

This follows up from recent finalists at AGDA across 'Design For Good' and 'Design Effectiveness' categories. The campaign helped engage a global audience of women in science to take the lead on global climate change and has received over $500 million in media exposure from a zero media budget.

Director Simon Cahn joins In the Thicket

SimonCahn.jpgIn the Thicket has welcomed Simon Cahn to its team of visionary directors.

Cahn is a visionary filmmaker and major player in the world of music videos. He has been internationally recognised for his short film "Mourir Auprès de Toi" co-directed with Spike Jonze for Olympia Le-Tan.

Cahn's commercial work includes international brands such as Diesel, Hermès, Louis Vuitton and Supreme with Terry Richardson and Lady Gaga. Previously working as art director for fashion magazines Simon brings a unique sensibility for crafting highly visual pieces.
Matt Okine Image.jpgPayPal Australia has launched its second annual Christmas campaign, Shop Off The Beaten Path, a fully integrated, mobile-first campaign via Isobar Australia, which follows the success of the inaugural 2016 campaign. The online portal, which will this year host hundreds of Australian retailers, will surface unique and bespoke ideas for gift-givers this festive season.

Shop Off The Beaten Path was inspired by the insight that Christmas shopping, with its high expectations, large crowds and demands on time, can lead to shopper fatigue and angst.  In response to this angst many Australians resort to buying the same, predictable presents each year because they run out of time, inspiration or energy.
NRMA.jpgWith Australian roads busier than ever before, NRMA Insurance has released a moving new film via The Monkeys, to inspire drivers to take extra care behind the wheel over the holiday season.

Titled 'Long Way', the two-minute film is the first piece of work created for the NRMA Insurance brand in partnership with The Monkeys, since being appointed in September.

The film tells the heart-warming story of a young girl called Indy who misses her grandparents at Christmas time. Motivated by the pull of her love, Indy's grandparents embark on a slow but safe journey to surprise her on the big day.

Humanise 2018 Event (1).jpgLifestyle marketing agency MKTG, and creative technology team, Perceptual Engineering hosted an experiential future think event for clients over breakfast yesterday.
Guests were invited to interact with some of the unique creations at Perceptual Engineering's Kingsland studio, including Interactive Earth, an experience which gives the audience control over the fate of the planet, the structure is based on a two metre fibre glass sphere projected onto from all sides, the fate of the earth changes dramatically and visually by manipulating the parameters 'nature', 'development', 'control' and 'chaos'.
Equinox_Afterparty (1).jpgPositioning the new Holden Equinox as the car for women who are unapologetic about how they choose to live their lives, Holden's latest campaign 'Nothing To Prove? Prove It' via The Monkeys, celebrates real women who have inner confidence and aren't afraid to show it.

They don't need an expensive base model car with a flashy badge and no substance, instead they've got the high-tech, good-looking and fun to drive, Holden Equinox SUV.

Prue Carstairs AnalogFolk (1).jpgAnalogFolk has appointed business, digital and technology expert Prue Carstairs to the newly created position of delivery director.

Carstairs' extensive experience includes senior roles at a number of respected organisations, including News Corp Australia. She was a key contributor in forming the digital strategy for the newspaper websites, as well as the delivery and execution of the product plans, market positioning and commercial objectives.

Carstairs also led the teams chosen to relaunch the body+soul and Vogue brands across digital and print, along with establishing new editorial workflow and processes.
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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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