Sydney creative agency Hulsbosch has launched a national fundraising campaign for the Australian congenital heart disease organisation, HeartKids.

The key visual component is a young Sydney boy named Xander, a Heartkid currently living with congenital heart disease, and highlights the impacts he and his family will have to navigate through their CHD journey.

Hulsbosch conceived and produced the HeartKids 30-sec TVC, scheduled on Foxtel and free-to-air channels for metropolitan and regional markets in Australia, as well as 15-sec and 30-sec radio spots.
VW-USA.jpgVolkswagen of America has finalized the makeup of its U.S. agency team built with holding group WPP.  The Volkswagen agency team will have Johannes Leonardo, New York as the brand lead, with a hand-picked network of WPP specialist agencies for data intelligence, VW.com, CRM, retail and other key functions for the brand. 

Johannes Leonardo - co-founded and part owned by Aussie expat Leo Premutico - together with this broad set of best-of-agency WPP resources will create a bespoke team dedicated to realizing the potential of the Volkswagen brand. The agency team will be located in New York and will begin work on the business immediately.
Screen Shot 2019-02-18 at 12.52.57 pm.jpgNot for profit health insurer, Navy Health, has launched a campaign highlighting the disenfranchisement Australians are feeling towards big for profit health insurance companies.
The TV, radio and digital campaign developed by behaviour change specialists, The Shannon Company, contrasts the experience of Navy Health members with policy holders of the major health insurers.

Screen Shot 2019-02-18 at 11.40.51 am.jpgPacific, one of Australia's biggest women's digital networks, has announced the launch of Eve, a branded content and marketing business spearheaded by former CEO of creative agency Saatchi & Saatchi Simone Bartley and award-winning executive creative director Andrew Cameron, who joins Eve from branded content agency Emotive.

As home to some of Australia's most iconic media brands, Pacific has long set the precedent for content that delivers valuable connection through cultural relevance. The creation of Eve signifies an expansion in Pacific's business offering beyond media capability towards a more complete media, creative and marketing service which will be available to the wider client base of Seven West Media as required. 
MORE CRAFT@ADFEST SESSIONS.jpgAdFest continues to sign up world leading experts of creativity and craftsmanship to present at Craft@ADFEST, a two-day stream dedicated to highlighting the latest production, digital, content and technology trends, which runs from 20th-21st March 2019 as part of AdFest 2019.

AdFest is delighted to confirm the following Craft@ADFEST sessions:

'World Animation Domination', presented by Marko Klijn, Ringmaster, Cirkus, Auckland
Craft@ADFEST: Wednesday 20th March, 10.40-11.15
Discover the power of character animation in this session from Marko Klijn, the self-proclaimed 'Ringmaster' of Cirkus', an animation company that launched in New Zealand in 2006.  Klijn believes that animated characters are not just for kids. He'll review the latest and greatest animated spots from across the world.
Screen Shot 2019-02-18 at 10.04.30 am.jpgToday Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017.

As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras.

Screen Shot 2019-02-18 at 9.24.05 am.jpgKaboodle kitchen, one of Australia's leading DIY flatpack kitchen specialists has launched a new brand campaign, developed by Smart, that is centred around empowering DIY renovators.

With a focus on design, value, assurance and accomplishment, kaboodle has set out to tackle perceptions around doing it yourself with its latest TVC, introducing its new "yeah, we did" brand positioning.

Star1 copy (1).jpgStarcom Australia has today announced a raft of new roles and promotions to the agency's national leadership team, including the promotion of national strategy director Graeme Wood to the new role of national head of futures and product; while Nancy Lan, previously national commercial partnerships director, has been charged with leading the Sydney office in the new role of managing director, Sydney.
Screen Shot 2019-02-18 at 8.09.54 am.jpgCHE Proximity has reinforced its creative leadership, welcoming Wes Hawes (right) as ECD in Sydney, Helen James (left) as ECD - Retail, and promoting Glen Dickson (seated, left) to ECD in Melbourne.

All three ECDs will report into chief creative officer, Ant White (seated, centre), and will start immediately. CHE Proximity is split across two locations, Sydney and Melbourne, and the new leadership structure will work together with the team to lead the agency and its clients to new creative strengths.

Says White: "With so much content and noise in the world, the power of big, expansive creative thinking, craft and great storytelling is as vital as ever before.

"But today, this creativity can be combined with tech tools, data and media smarts to make sure our ideas are amplified, directed and find their place in the world."

D&AD Awards 2019 judging criteria announced

dad.jpgD&AD has announced its judging criteria for D&AD Awards 2019. The criteria has been introduced to bring a closer focus to each discipline and the nature of creative work according to category, to reinforce D&AD's mission to recognise and celebrate creative excellent and empower the judges to award the best work.

Specific criterias for Design, Crafts, Advertising and Film & Entertainment and Purpose have all been introduced to facilitate the best work to rise to the top in each category.
AS_TheCraft (1).jpg//Thirteen & Co director Armand de Saint-Salvy's dramatic short film "The Craft" has taken out 1st place in the Fiction category of the seventh annual One Screen Short Film Festival, the premiere short film festival from The One Club for Creativity that unites the film and advertising worlds.

"The Craft" had the prestigious honour of opening the event, held at the SVA Theatre MAP in New York late last last week.
Screen Shot 2019-02-18 at 7.23.47 am.jpgFoxtel has launched a massive new campaign via DDB Sydney, reminding Australia that Foxtel is the only place where you can have it all.
Dubbed, 'I want it all', the campaign illustrates Foxtel's role as an entertainment super aggregator that brings home the world's most valued entertainment experiences for Australian families.
Foxtel: 'I want it all' showcases the upcoming winter of sport including every footy code, AFL, NRL, Super Rugby; plus all the motor sport fans can handle across F1 and Supercars, with many sports set to arrive in 4K.

Kate Blank[1] (1).jpgClemenger BBDO Melbourne has announced the appointment of Kate Blank as head of project management.

In the role, Blank will be responsible for the project management capability across the agency, including the day-to-day management of the project team, alongside embedding processes and tools to better facilitate the agency's creative product.

Blank joins from her most recent role as executive producer at Swift in the US, where she led the agency's Google, YouTube and Nest accounts.

Big audience boost for commercial digital radio

DAB+ on the rise infographic.jpgThe number of DAB+ digital radios in Australia increased by more than 930,000 last year, helping to boost average weekly audiences for digital-only radio stations to over two million, according to the latest DAB+ update released by industry body Commercial Radio Australia.

More than 4.21 million people, or 30% of the population aged 10 and over, listened to DAB+ digital radio each week in the five metro capital cities in 2018, up from 3.62 million in 2017.
The commercial radio industry's digital-only radio stations, which offer alternative formats including chillout music, country, specialist rock, 80s and retail services, reached 1.35 million listeners each week, a 30% jump over the previous year.
Image1_DeadlyQuestions_AboriginalVictoria_ClemengerBBDO[2] (1).jpgThe Victorian Government, in partnership with Clemenger BBDO Melbourne, have brought the Deadly Questions platform to life in the homes of Australians through the creation of an Amazon Alexa Skill.

Building on the success of the campaign and leveraging the rich library of questions submitted via the public and responded to by the campaign's Aboriginal champions, the Deadly Questions Alexa Skill provides a new, voice-activated way for Victorians to engage in the discussion.

The Alexa Skill has been built as an immersive extension to the web platform where Victorians could ask questions, with those questions answered by Aboriginal Victorians.
Screen Shot 2019-02-18 at 6.19.04 am.jpgFinder, Australia's most visited comparison site, is bringing to life the victorious feeling of finding a better deal in the highly anticipated next instalment of its new brand campaign via DDB Group Melbourne and produced by FINCH.

The campaign aims to inspire Aussies to 'Be a Finder' and strive for better value across various aspects of their life; from choosing a home loan or improving their credit score, to finding shopping deals and more.

tuna2  copy.jpg
CB Exclusive - Building on the success of its 'Good Different' brand positioning, ALDI Australia has launched a new ad campaign via BMF Sydney dramatising the benefits of its everyday low prices.
Says Paul Coles, BMF's General Manager, ALDI: "The beauty of ALDI's everyday low prices is that you'll save money no matter what you buy - it certainly takes the stress out of keeping your grocery bill down. Plus, you'll avoid ending up with a cupboard full of half price tuna."
The campaign includes TV, in OOH, online, social, in store and catalogue.

Executive Creative Director: Alex Derwin         
Creative Directors: David Fraser & Dantie Van Der Merwe
Copywriters: Justin Butler, Lisa Down
Art Director: Simon Koay
Designer: Lincoln Grice, Matty Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Strategic Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager ALDI: Paul Coles
Group Account Director: Aisling Colley
Account Director: Rose Flowers, Hayley Basham
Senior Account Manager: Olivia Morbey, James Arnold
Agency Producer: Jenny Lee Archer          
Production Company: Rabbit Content
Director: Jeff Low
Executive Producer: Alex Hay
Production Art Director: Loretta Cosgrove
Post Production: Blackbird        
Editor: Adam Wills
Art Buyer: Basir Salleh
Sound Design and Audio Production: Rumble Studios
DoP: Geoffrey Simpson
Casting Director: Stevie Ray
Leo_Premutico_05711.jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Aussie expat Leo Premutico, co-founder and chief creative officer at Johannes Leonardo New York, has been appointed chair of judges for the 40th AWARD Awards.

After a string of early career successes, including being named Best Young Creative UK by Campaign Magazine, receiving the Ansett Encouragement Award for Young Creative of the Year and becoming youngest-ever ECD at Saatchi & Saatchi New York, Premutico co-founded Johannes Leonardo at just 29 years of age.

Built on the philosophy that the consumer is the new medium, the independent New York-based agency is internationally regarded for creating transformative brand ideas for some of the world's most influential companies. In 2018, Johannes Leonardo was ranked in the top four of America's top 10 advertising agencies by Ad Age.
Mark Taylor Swaps (1).jpgInitiative, the culturally-driven media agency within IPG Mediabrands, has been appointed agency of record to the Fujitsu General Australia business.
Fujitsu General Australia, part of Fujitsu General Limited - a leading global manufacturer of air conditioners founded in Japan in 1963, credited the appointment of Initiative to its demonstration of market leading thinking; creative in application, and supported by rigour and data. The announcement comes following a competitive pitch process which commenced in December 2018 and concluded this month.
Screen Shot 2019-02-15 at 6.25.42 am.jpgTo promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign.

Reinforcing the campaign's key message of "you're hotter when you're chill", a series of six brand funded content videos will appear across Fandom and the Val Morgan cinema network from today.

Lee Clow-web.jpg
"Think Different (Here's to the Crazy Ones)." "Dogs Rule." "Yo quiero Taco Bell." "Keeps Going and Going." "Impossible Is Nothing." "That's G." Lee Clow, the visionary creative who touched the hearts of consumers and revitalized brands with iconic advertising campaigns, is retiring.

The Global Director of Media Arts at worldwide advertising collective TBWA, and founder and Chairman of TBWA\Media Arts Lab, will move into an advisory role as Chairman Emeritus of the agency he founded in 2006 to serve Apple and to embody his vision of an agency that impacts culture, rather than just "makes ads."

"The years I spent doing this thing called 'advertising' have been fun: challenging, rewarding, maddening--sometimes painful--but mostly, joyful. And I wouldn't trade a day of it." Clow-- an original Chiat\Day partner and one-time TBWA\Worldwide Chairman--mused, in his "Love Note to Advertising," released today.

Clow continues to work on a personal film project that tells the story behind some of the most famous and culture-altering advertising in history, recalling his 50 years at Chiat\Day--the people, the work--and retelling how they did it.
1280px-Philips_logo_new.svg.jpgAfter a competitive pitch, 10 feet tall has been appointed by Philips Automotive as its strategic, creative, digital and media agency.

Philips, as a giant multinational, has run a very diverse global business across many categories for over 100 years - and still ranks as no.42 in the world's top 100 most valuable brands by Interbrand.
AWARD-legends-1.jpgAWARD-Legends-2.jpgTo celebrate the 40th anniversary of AWARD ~ yes, it has been that long ~ Campaign Brief is inviting many of the original creative legends to be our guests at the inaugural All-Time Dream Team Legendary Lunch, to held on Thursday 14th March at Kingsleys on Woolloomooloo Wharf.

CAP-MAKE-ADVERTISING-GREAT-AGAIN.jpgThe annual Lunch will honour those who laid the foundations of today's Australian advertising industry, which is now ~ pound for pound ~ the most awarded in the world.

But this lunch won't just be for the Best of the Best originals, most of whom are in their 70s. We're also opening up the event to any awarded creative, director, producer, photographer or typographer who has five or more pieces of work in the first 20 AWARD Annuals (or equivalent overseas such as D&AD and The One Show) prior to 1999. 

The cost per head is $125, which includes meal and drinks.


After lunch the fun will continue at The Tilbury.

The Lunch and After Lunch Drinks is not sponsored yet so if your company would like to support CB in this venture, please make contact with Lynchy.

Also, There are a number of genuine legends we've lost touch with (and are not on Facebook), so if you're one of them and want to attend, email Lynchy.

LUNCH-CAP-DEEPETCH.jpgPay it forward: Too young to be there, but will be one day? Nominate a legend to invite as your guest. Email Lynchy to organise.

(BTW, the All-Time Dream Team Legendary Lunch will be held each year on the nearest Thursday to March 15 ~ the Ides of March ~ the late, great Mike Chandler's birthday.)

The-Eleven-OClock-Derin-Seale.jpgFINCH, Sydney, Australia, was awarded Best of Show for "The Eleven O'Clock" at last night's seventh annual One Screen Short Film Festival, the premiere short film festival from The One Club for Creativity that unites the film and advertising worlds.

"The Eleven O'Clock", which follows the delusional patient of a psychiatrist who believes he is actually the psychiatrist himself, also picked up a One Screen award in Comedy at the ceremony and screening at the SVA Theater in New York.

Also winning a One Screen award from Australia was //Thirteen & Co for "The Craft" in the Fiction category.
Screen Shot 2019-02-14 at 11.31.13 am.jpgAustralian Ethical has launched a bold new campaign via creative agency Do, aimed at encouraging all Australians to better understand the impact their super may be having.

Nine in 10 Australians expect their superannuation or other investments to be invested responsibly and ethically. However, most people simply don't know what their super money is invested in due to a lack of transparency in the superannuation and investment sector, according to leading ethical wealth manager Australian Ethical.

Mitchell Long bnw (2).jpgPHD has promoted Mitch Long to head of strategy for its Sydney office, tasking him with the responsibility for leading the agency's continued development of its strategic product and process across all accounts.

Long joined PHD as an intern seven years ago and has swiftly climbed the ranks over the years, having worked in investment planning before realising his passion for strategy, having served as strategy director since 2015. Long brings a wealth of experience to his new role, having worked across the Unilever, PepsiCo, VW and Google businesses at the agency. Having led the teams to win a slew of global and local awards for its clients over the years, he will ensure the agency continues to highlight and celebrate its best work across all accounts going forwards. Long himself was named among B&T's '30 under 30' in 2018 and has set a record for the fastest progression to head of strategy  across the global PHD network.
Screen Shot 2019-02-14 at 10.08.11 am.jpgAs a way to promote positive sun safety message whilst leveraging its sponsorship of BBL 18/19, the NSW Cancer Institute and OMD Create have launched this playful, "how to" guide focused on delivering 5 sun safe tips. Slip, Slop, Slap, Seek and Slide, produced by Infinity Squared.

Based on the insight that English visitors all too often underestimate the severity of the Australian climate and, playing on the ever-present sporting rivalry between Australia and England, the campaign features English cricket players being "dismissed" for not adhering to the conditions whilst in Australia.

The campaign features the legendary voice of Australian cricket, Bill Lawry as well as England captain Joe Root and other British players Jos Butler, Joe Denly and Tom Curran.

SeamusHiggins.jpegR/GA has today announced that its continued growth in APAC has paved the way for changes to regional creative structure, including the appointment of former Host/Havas ECD Seamus Higgins to the role of VP chief creative officer.   
Higgins steps into the newly-created CCO role in April, assuming overarching creative leadership of the agency's Singapore, Shanghai, Tokyo, Sydney, and Melbourne offices. Last month R/GA announced that their Regional VP executive CD Bob Mackintosh was leaving the network.
Recently included in Ad-Age's 2018 Creative All-Stars list, Higgins has more than 20 years of industry experience across three continents. Throughout his career, he's been behind campaigns that have won nearly every major award, notably ten D&AD pencils (including two black), three Cannes Lions Grand Prix (including Titanium), and two Grand Clios. Most recently, he served as ECD at Host/Havas, driving a creative resurgence that earned the agency the Spikes Asia Agency of the Year award, and a No.7 ranking in the Cannes Lions 2018 Global Creativity Report. At Host/Havas he was co-ECD on the multi award winning "Palau Pledge".
Screen Shot 2019-02-14 at 9.38.53 am.jpgFittingly on Valentines Day, the annual celebration for lovers, Australian fashion label Lover has launched a new campaign that celebrates modern love via Baker Brand.

The campaign, which was shot by photographer Nick Tsindos, is titled "Lover for lovers". The videos feature four influencer couples including Sarah Ellen with partner Caleb Jackson, Yan Yan Chan with boyfriend Nathan Jolliffe and model Angela Yu with girlfriend Emma Boseley. Tsindos also features in the campaign alongside his girlfriend Mimi Elashiry. The campaign will run on social media, supported by an earned campaign.

Inspired by the famous line spoken by Lady McBeth "Look like the innocent flower but be the serpent under it", and filmed in voyueristyic style, the videos capture an intimate moment with each of the lovers, in play and in passion.

Screen Shot 2019-02-14 at 9.18.11 am.jpgAs part of Sydney's Fair Day 2019, My Forever Family NSW has launched an online social media and experiential campaign via full-service creative agency Carbon Creative, that provides an insight into what a diverse community caring for children can look like, while encouraging LGBTI people to consider becoming a carer for children from statutory care.
The number of children in the out-of-home care system continues to rise in Australia, with 57,221 recorded as of June 30, 2017 (up from 46,448 the year before), and 41% of these children in out of home care for five years or more.

gsa-logo.jpgThe South Australian Government has appointed Carat Adelaide, Reprise and Wavemaker Adelaide to its media panel, following a detailed tender process.

The win provides Carat Adelaide the opportunity to work on the South Australian Government's brand media campaigns. The panel will work with government clients on all activity outside of functional / non-campaign media.

Wavemaker Adelaide has strengthened its relationship with the Government of South Australia, winning a position on the brand advertising panel in addition to being appointed the sole supplier of functional advertising services and master media negotiations and reporting. Wavemaker's appointment continues an agency-client relationship that first began in 2010 when Wavemaker (previously MEC) won the SA Government's brand advertising account, followed by winning the functional advertising portion of the business in 2015.

Sally McManus joins Production Alley

Screen Shot 2019-02-14 at 7.43.39 am.jpgProduction Alley has welcomed Sally McManus to the team. McManus has joined Production Alley to head up its Cremorne Studio.

Says Rodney Lowe, managing director, Production Alley: "I am thrilled to be working with Sally again."

McManus worked with Lowe at Good Audio Sense for over 10 years as an audio engineer, and after having children, returned to the industry focusing on production.

McManus has a wealth of knowledge and with the team of PA engineers available, will be able to get the best results for your next project.

Contact McManus on 1800 044 224 - 0418 593 647 or via email at sally@productionalley.com.au.
Screen Shot 2019-02-14 at 7.15.15 am.jpgPerformance marketing agency, Columbus, a Merkle Company, has promoted Guy McGechan to general manager of VIC, WA and New Zealand.

McGechan (pictured right) has been appointed to general manager following a successful acting period, and an extensive local and global search.
Since joining Columbus in early 2018, McGechan has led the Victorian team to continue delivering value-driven performance marketing strategies - most recently as group client partner, working alongside a number of Australia's blue-chip clients.
Screen Shot 2019-02-14 at 7.03.06 am.jpgLeaping head first into the flames, //Thirteen & Co writer and director Patrick Fileti's new short film Inferno delves into the heartland of Tulepec, Mexico to tell the true story of a town famous for its pyrotechnics and the unique sub culture that surrounds it.

Tali-Happier-kids-start-here-green-bg.jpgAustralian health technology brand Tali has today revealed its new brand creative, 'happier kids start here' by Melbourne-based agency, Best Friends Forever.

Tali is home to world-leading digital tools that improve the attention of children everywhere. Tali Train, the company's first product to market, is a non-drug-based, clinically-validated digital therapy designed to treat early childhood lack of attention, a key issue in children with ASD (autism spectrum disorder) and ADHD.
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