Screen Shot 2018-12-12 at 8.49.20 am.jpgMovie actor Aaron Taylor-Johnson, of Kick-Ass and Avengers fame, is the voice behind a powerful 2-minute film urging the world, and particularly Australians, to adopt a shelter or pound dog this festive season. Each year over 50,000 abandoned dogs are put down across the country and DDB Remedy, in collaboration with Taylor-Johnson and animal welfare organisations nationally, have launched a pro-bono campaign that urges Australians to help save their lives.
 
The campaign, which launches today, will feature the voice of the Golden Globe winner who has adopted two rescue dogs to date. "Every year, over 2 million dogs are euthanised around the world.  Together we can end such a senseless disregard for life. Choose compassion and adopt a rescue dog today," says the actor who has provided his time and support to the campaign pro-bono.

Mylan Vu.jpgGlobal communications agency Hotwire has today reiterated its commitment to driving diversity in tech, with Hotwire Australia announcing it will offer free media training for women in 2019.

The initiative was developed in response to the dire need for greater gender diversity in the Australian tech sector, with Hotwire keen to ensure it plays its part to make this a reality for the industry.

Hotwire Australia held its first 'F in Fintech' event last month to shine a spotlight on the unconscious bias across the industry. Inspired by the lively panel discussions about the need to drive gender diversity with innovative thinking, the team identified how it could enable more businesses to provide a stronger platform for their female leaders. 
KarenShort (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Karen Land Short, group creative director, Droga5, New York.

BEST TV
Winner: Uber Eats, Coca-Cola Partnerships: When Christmas Feels Like Home. The idea of delivering meals to someone cooked by that person's family is a nice enough thing to do in itself. To do it Christmas night is heart-melting. And to promote it with a lovely film is just gravy. Well done all (especially you, Uber). READ ON...

Spotlight on Female Directors: Lizzy Bailey

Lizzy Bailey Headshot (2).jpgAs part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand...

Lizzy Bailey is a director represented by Guilty.

Three best spots:

Growing up in a musical family in New Zealand, when Lizzy wasn't on stage doing Tina Turner impressions in the drama school play she was pointing the family video camera at everyone and anything. She set her sights on filmmaking from an early age not only because she couldn't put the camera down but because it incorporated many passions; performance, writing, photography and music.
Screen Shot 2018-12-12 at 6.45.31 am.jpgThe TAC and Taboo have created a high impact, interactive campaign encouraging all Victorians to play their part in making our roads safer - 'This Christmas'

The activation is filled with thousands of brightly coloured ribbons featuring messages written by real Victorians, to encourage us to all stay safe for the merriest Christmas both on and off the roads.

The public are invited to enter the space and choose a message that resonates with them, which they can either wear or attach to a bag or keyring, or give to friends and loved ones.
Screen Shot 2018-12-12 at 6.17.12 am.jpgQueensland's Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week, encouraging people to organise a #LiftLegend to make their way home.
 
Set to the Bette Midler classic, Wind Beneath My Wings, this is the first work for TMR by Publicis Worldwide since the agency won the business in July. It is a mass-media campaign for the new StreetSmarts road safety program that is underpinned by a shift in strategy from traditional fear/safety messaging to focus on driving smarter in and around people's micro-communities.
 
A #LiftLegend could be a friend, loved one, colleague, local bus driver or Uber driver - anyone who cares enough to get you home safe.

WPP_AUNZ_Lockup_RGB_Navy.jpgWPP AUNZ has unveiled a new brand in line with WPP's global repositioning as a creative transformation company.

Developed as part of WPP's refreshed brand identity, the new look also reflects the company's simplified offer to clients, consisting of four key pillars: communications, experience, commerce and technology.

The identity was created by WPP agencies Superunion and Landor, with a bespoke iteration developed for the ANZ region.

PORTFOLIO-MARCH-2018.jpgPortfolio & Reel's Australian + New Zealand ad agency and production company directories have recently been updated.



Australian and New Zealand Advertising Agency + Production Company contacts, directors, and producers. Plus freelance producers and directors. All data online, which can be downloaded as either excel or pdf files. Information is constantly updated. Subscription valid for one year.

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CB-COVER-NOV-DEC-2018.jpgThe bumper Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out NOW. 

AGENCY PRODUCERS: Get your FREE COPYSimply email your name, position, and agency to: michael@campaignbrief.com

Subscribe Now @ only $44 per year. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief.

Campaign Brief is the only advertising creative magazine in the region, which celebrated its 30th anniversary last year.

Subscribe online (where you can also view and read current and past issues going back to 2007).
Screen Shot 2018-12-11 at 10.33.26 am.jpgAustralian pasta brand San Remo is launching a new, long-form commercial, which celebrates family as the secret ingredient to any great meal. Developed by Black Sheep Advertising and produced by Kojo, the commercial represents a deep connection to family that the brand has had since its inception in 1936.

Says Andrew Millar, creative director, Black Sheep: "The story we present is timeless but importantly it has a moral. It's a story about the love and reverence that we have for family. It's also about connection; the unbreakable links we have, often across generations, and just how precious they are."

HOT+COLD-CHART-2018-web.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2019 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2019 CB Hot List.

Last year's chart is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2018.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win* - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
SOS 1[3][3][2] copy.jpgIn partnership with Princess Cruises, MediaCom's specialist division MediaCom Beyond Advertising (MBA) has released its second Australian-produced brand campaign, a timeless and elegant showcase of the world class service one can experience at sea with Princess.

'Symphony of Service' shows the poetic and dreamlike delivery of an entire cruise ship working in harmonic rhythm to deliver a memorable guest experience. Set on-board the Majestic Princess; the newest and largest ship to sail out of Australia, the story extends much further than introducing a world class vessel with state of the art features, the narrative unveils to show how the soul of this beautiful cruise ship comes to life through the warmth, dedication and personalised attention to detail of the crew. The alluring story features interactions from the crew as they create memorable moments for their guests everyday.

AWARD extends deadline to Friday Dec 14

Screen Shot 2018-12-11 at 6.13.57 am.jpgThe entry deadline for the 40th AWARD Awards has been extended to this Friday, December 14.

Get your entries in before the extended and final-final deadline, Friday 14th December 2018 (15% Late Fee will apply), and you could turn hate into gold.

bestadjob-July-2018.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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BA-Horizontal-Small-Pos-RGB.jpgFollowing a competitive pitch, Bank Australia has appointed Alchemy One as its new media agency, effective January 2019.

Led from the agency's headquarters in Sydney, Alchemy One will conceptualise and deliver customised buying and integrated planning services for Bank Australia.

Says Joel Trethowan, managing director, Alchemy One: "As an agency, Alchemy One seeks to partner with brands that continually push the status-quo and challenge the way things are done.
RegRbtiQ.jpegSpotify Australia has just revealed its much anticipated annual Wrapped campaign, celebrating the year in music through key cultural moments and artists from across 2018, designed by Christopher Doyle & Co.
 
Following the release of its compelling year in review data that celebrated the nation's favourite artists, albums, songs, and trends, the multifaceted OOH, digital and social campaign launched in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, UK and US.
 
Over 50 artists including Australia's most streamed female artist Ariana Grande, Grammy nominated Post Malone, and Shakira with Maluma, are featured in the campaign, with homegrown legends Peking Duk, Aria award winner Troye Sivan, and one of Australia's most streamed local artists Vera Blue also celebrated in local marketing.
The Wired Agency pictured LR Jessica Torstensson Oscar Walters Angela Hampton (MD) Hannah Cairns (1).jpgFollowing a number of new business wins and existing client growth, Sydney-based independent digital marketing agency, The Wired Agency has announced three new hires to the business.
 
Jessica Torstensson joins the agency as account director from WPP's Wavemaker Sydney where she led a team of nine, working primarily on the Hungry Jacks account.  Prior to this, Torstensson worked as a client lead at OMD on its largest account, McDonalds.
 
With her vast global experience across QSR, FMCG, telco, travel, entertainment and B2B, Torstensson will lead the agency from a client direction perspective and work closely with the managing director on business development.
Tune_The_Tuned_Hero_Image_1.jpgIsobar Australia has partnered with Foot Locker Asia Pacific to celebrate the 20th anniversary drop of the Nike Air Max Plus.

Better known as the 'TN' or 'Tuned', The Nike Air Max Plus remains one of the boldest, most polarising sneakers Nike has ever released, inspiring a cult following to this day. To hype the 20th anniversary re-release of the silhouette's original colourways, Foot Locker are inviting their fragmented audience of 'sneakerheads' across Australia and New Zealand to 'Tune the Tuned' and design their ideal sneaker.

Designed and built from the ground up by Isobar, TunetheTuned.com is a mobile-responsive website delivering an app-like experience in browser. It gives fans a 3D sneaker they can fully customise, from the iconic 'fingers' that characterise the TN design, to the famous shank and gradient upper. Fans can then share their entry on Instagram for a chance to win their design being brought to life by sneaker customiser, Gyst for Kickz.
r0_0_5534_3490_w1200_h678_fmax.jpgFollowing a competitive pitch process, Australia's largest specialty baby goods retailer Baby Bunting has appointed J. Walter Thompson Melbourne and its in-house creative partners from Girl, to be its lead creative agency.
 
Says Michael Godwin (below right), managing director, J. Walter Thompson, Melbourne: "While it's so tempting to frame this news as us being entrusted with a new bundle of joy; an exciting new arrival for the J. Walter Thompson family, etc, I'll resist and simply say that we're extremely excited to be partnering the team at Baby Bunting on the next chapter of their brand journey, and are thankful for being presented with this opportunity.
Social_TSLBMW (1).jpgThe Story Lab has created a new series of content to showcase the BMW Genius program and engage customers with vehicle features and technology.
 
The content features real BMW Geniuses - the dedicated experts who set BMW dealerships apart from other luxury car brands by guiding customers through every aspect of the vehicle.
 
Showcasing four different vehicles and scenarios across the breadth of the BMW range, the video content shows the BMW Geniuses taking customers on a bespoke test drive. Each scenario highlights the unique nature of a BMW customer's experience, whilst explaining key features and technology in an entertaining way.

0Lapsley.jpgGlobal branding and packaging agency, Equator Design, is celebrating opening a new studio in Sydney, building on rapid growth in its core markets of the UK and the US and winning a host of industry awards.
 
With a reputation for pushing the boundaries of innovation in design and achieving great results for brand and retail clients, Equator Design also won Branding Project of the Year at last year's UK Packaging Awards 2017. The business also took home gold for its work on the Aldi US Runik wine range and silver for its design on Sam's Club Members Mark Milk in The Vertex Awards.  These awards are the only global competition devoted exclusively to the art of own label package design and to be recognised by such a prestigious body is an honor.
96283ed3-hero-image-backgound_0cd0hk0cd0hk000000.jpgA new report from VERSA - leading Australian enterprise-level Voice Experience (VX) agency - has revealed approximately 1.35 million Australians now have a smart speaker with a voice-activated assistant at home, with first year local sales of devices rapidly outpacing other lead adopter nations including the US and UK.
 
Smart speaker ownership has grown in Australia by 200% in less than four months, and is being driven primarily by Gen Z, Millennials, younger families and city dwellers. Here, first-to-market Google Home leads in terms of take-up, with devices present in 12% of homes and 7% of workplaces, followed by Amazon Echo in 2% of homes and 3% of workplaces.
 
One in three (34%) Australians are also now considering purchasing a device in the next 12 months (25% for themselves and 12% as gifts). Here, the Christmas retail shopping season is set to spike the market, with global trends indicating almost 50% of annual voice enabled speaker sales happen during this period.
GET YOUR TICKETS TO ADFEST 2019.jpgAdFest is now selling tickets to next year's festival, which runs from 20th March to 23rd March 2019 at Peach Royal Cliff Resort, Pattaya, Thailand.

There are Full Delegate, Young Delegate (for those 28 or under) and Student packages available for the full four-day festival, or either of two streams: Craft@ADFEST on 20th - 21st March, or Creative@ADFEST on 22nd - 23rd March. 

The Craft@ADFEST stream will dive deep into the latest production, digital, content and technology trends, while elevating the role of producers, directors, digital creators and VFX artists by celebrating their craft.
joan-warner (1).jpgPeak industry body Commercial Radio Australia has welcomed recommendations by the Australian Competition & Consumer Commission for greater regulatory oversight of Facebook and Google.
 
Says Joan Warner (left), chief executive officer, CRA: "We're pleased that the ACCC's preliminary report has found that action is needed to address the gaping inequalities that exist between regulations applying to radio broadcasters and digital platforms."
 
The ACCC today released a preliminary report on its Digital Platforms Inquiry, making 11 recommendations and outlining nine areas for further analysis.
Screen Shot 2018-12-10 at 10.45.25 am.jpgKayo, the new multi-sport streaming service, has launched a national campaign via Havas Group agencies Host/Havas, Havas Media, Red Agency, One Green Bean.

The campaign aims to educate consumers about what the game changing product is, and the breadth of sports viewers can watch.

The strategy behind Kayo was to build a sports streaming service to suit all types of fans.

Screen Shot 2018-12-10 at 8.48.42 am.jpgAs 2018 draws to a close, the folks over at Buck Design celebrate its 3rd year in Australia. The team toasted the milestone in style, inviting their industry friends and family to a birthday bash last week at Slims Rooftop in East Sydney.  

The free flowing margaritas started the evening with a kick, which were accompanied by an epic array of Japanese treats, and a party soundtrack provided by the gang at Ching-a-lings.
SCOUNDREL_DIVE1.jpgScoundrel has unveiled its latest commission, the all-new Martin Place Christmas Tree for the City of Sydney. As part of a four year roll out Sydney-wide, the re-launch of the Martin Place Christmas tree marks the first stage of Scoundrel's appointment by City of Sydney as the head design studio, charged with transforming Christmas in Sydney.

Lead by Scoundrel's director and artist James Dive, the tree measures a height of 25 metres, has 110,000 digitally mapped lights, 330 baubles, a three and a half metre colour-changing star and 15,000 native flowers featuring Banksia, Waratah, Bottlebrush, Wattle, Eucalyptus Gum Flower, Kangaroo Paw, Flannel Flower, Pink Wax Flower and White Wax Flower.
christian-vision-christmas-work (1).jpgJumbla Studios recently received a brief from Christian Vision to develop an animated video that reflected "the nostalgia and feel-good atmosphere of the Christmas season" - across three-minutes.

Jumbla's client, CV Global, didn't want a traditional Christmas story. It wanted a prodigal son, coming home, story. One about making peace - reconciliation. A Christian message delivered in a subtle, understated way. Classic, emotional, without being sentimental or cheesy.

Says Tim Doecke, marketing specialist, CV Global: "Christmas is a time of year when people enjoy reflecting and reuniting with family and friends.

VIEW THE FILM

Spotlight on Female Directors: Madeline Kelly

MadelineK_Playground.jpgAs part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand...

Madeleine Kelly is a director at Playground Films.

Three best spots:
Madeline is a Sydney based director, whose body of work reflects that of a filmmaker with an acute sensitivity to the human experience. Her multi-award-winning and debut LGBT short film, Nineteen (2015) paved the way for an impressive body of commercial work which has taken her internationally to Uganda, LA and NYC.  Always striving to inject meaning into her work, she pushes for ethnic, gender and sexual diversity both on and off the screen. Between projects, she's currently finishing off a documentary about dance therapy to support recovering addicts, while also developing her first feature script.
Anna (1).jpgDrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organization titled 'The Internet Remembers'.

Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they're drunk. After all, once an embarrassing moment is posted online, it's forever memorialized for all to see.

The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations around Melbourne across December, with each plinth containing a surprising augmented reality experience.

Damon Stapleton: The soft, silence of Tokyo

dscf0438-2 (1).jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Living right in the heart of Tokyo itself is quite like living in the mountains - in the midst of so many people, one hardly sees anyone." - YĆ«ko Tsushima

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone. The worst feeling in the world. This had just happened to a woman as we were driving down the same street. Our driver stopped the van suddenly and jumped out. Not speaking Japanese, we didn't realise this unfortunate event had been announced on speakers that I think you find on most Tokyo streets. Thousands of people stopped what they were doing and looked for the child. Our driver happened to see the kid with many others and the child was re-united with a very relieved mother.
Landscape_2560px_1440px_06.jpgThe NSW Business Chamber's Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience in an effort to raise young Australians' awareness of apprenticeships and traineeships for various careers.

The digital experience, funded by the NSW Government Department of Industry, brings viewers into the offices and worksites of four trade industries: hospitality, construction, manufacturing and creative, and highlights a range of career options that can be achieved from VET pathways.

Provided with a full and unique 360 view into the workplace, users can interact with workers and watch videos to learn about various skills and training requirements, whilst exploring further information about opportunities available.

OWNED.jpg
With founding members from across the globe, OWNED is an association of women-owned companies operating in the advertising production industry. 

The main idea behind the new coalition is to have an organized international resource that allows brands and clients easier access to the industry's women-owned companies. It also is an initiative of global inclusion that supports, promotes and champions women in all aspects of the industry.
LUBARS.jpg2020 Vision Series 3 - David Droga.jpg
The Cannes Lions International Festival of Creativity has announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival.

The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine Awards Tracks. These Tracks provide an organising structure to enable entrants to navigate the Lions and also reflect the diversity and specialism of the work from the creative communications industry. The juries will have the responsibility of curating a body of work that will represent 2018 and set the tone for the creative year ahead. 

The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions while the Product Design Lion has been retired. This shift in disciplines of Lions represents the changing industry landscape and how the future of creativity is evolving. 

hungryjack_stills_16x9_0000_1 (1).jpgCB Exclusive - Hungry Jack's has launched it's latest innovation, 'Summer BBQ Whopper', with Japanese YouTube sensation Pikotaro in a comedic parody of "PPAP" (Pen-Pineapple-Apple-Pen) which clocked over 234 million views on the comedian's official YouTube channel.
 
The campaign, developed by Eleven and its content arm BOLT, brings Japanese entertainer back for more pineapple as he dances his way through the 60 second social media video building his imaginary whopper burger.
 
Pikotaro's original music video went viral in 2016, becoming the shortest song ever to enter the Billboard Hot 100, after the incredibly catchy track reached the US charts on 29 October 2016.

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