Screen Shot 2017-09-20 at 12.55.49 pm.jpgAs the debate over marriage equality reaches fever pitch, Sydney-based creative partnership, Brand+Story, has joined with Junkee Media to launch a new campaign designed to sway fence-sitting 'no' voters.

Created by Josh Whiteman and Paul Chappell, the beautifully simple execution titled 'For Better' features gay couples in long-term relationships talking about their hopes for the right to marry.

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Screen Shot 2017-09-21 at 1.09.15 pm.jpgIndependent advertising agency Them has further strengthened its digital capabilities with the acquisition of Adelaide based web design and app development company Appcelerate, including the company's founder, Rye Smith.

Smith describes himself as an entrepreneur and an 'intrapreneur' within business, helping clients to improve processes and take on market sectors from a fresh and innovative approach.
IMG_0896.jpgIMG_0861 (1).jpgAs part of Campaign Brief's 30th anniversary celebrations, the inaugural CB Brisbane Legendary Lunch is currently underway at Kingsleys.

The lunch, attended by Brisbane's top creatives and agency producers, is jointly sponsored by top visual effects company Alt.vfx and film production company Taxi Film.

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Screen Shot 2017-09-21 at 9.37.19 am.jpgAfter a highly competitive pitching process involving five leading agencies, Torrens University Australia has appointed challenger agency VCCP Sydney as its new brand strategy partner and creative agency for 2018.
 
Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Anne Da Cunha, chief marketing officer, Laureate Australia, said VCCP's reputation as a disruptor in the creative industries was an excellent fit for Torrens University and its associated colleges and schools.
MFA_SPARKLE_AWARDS_RGB_POS.jpgThe MFA have selected 6 finalists in the NGEN category for its annual Awards.

Says Sophie Madden, CEO, MFA: "The standard of entries was very high, making the judges job extremely hard. The campaign ideas were not just clever and inspiring, but also actionable for the client, demonstrating a real understanding of their needs and resources. Congratulations to all the finalists."
free-puppies.jpgMS-Bike-thumb-400x232-211858.jpgMcCann Melbourne and whiteGrey Australia have picked up two of nine special awards - honouring particular areas of excellence - at the first global WARC Awards, recognising next-generation marketing effectiveness, at a ceremony yesterday in London.

The Low-Budget Idea Award in the effective social strategy category was won by McCann Melbourne for 'Free Puppies Forever'. The campaign shows how Seeing Eye Dogs Australia (SEDA), a non-profit organisation, successfully found homes for their puppies by creating the first puppy subscription service in Australia. The Low-Budget Idea Award in the effective content strategy category was presented to whiteGREY Australia for 'This Bike has MS' which saw MS Australia use the design of a bike to raise awareness of the symptoms of multiple sclerosis and improve fundraising efforts.
One_Club_Creative_Hall_Fame_Margarita_Corporan-1 (1).jpgThe One Club for Creativity last night inducted five advertising and design legends into its Creative Hall of Fame at a creative black-tie ceremony held at the Gotham Hall ballroom in New York.

The 2017 Creative Hall of Fame inductees were Tom Burrell, founder of Burrell Communications; Diane Cook-Tench, founding director of the VCU Brandcenter (inducted into Educators Hall of Fame); Susan Hoffman, co-CCO at Wieden+Kennedy; David Lubars, CCO, BBDO Worldwide, CCO and chairman, BBDO North America; and artist/designer Rebeca Méndez, professor at UCLA, Design Media Arts.
hannah-jones-sparro.jpgHannah Jones has joined independent digital marketing agency, Sparro, as key account director.

The hire comes after a series of client wins for the growing agency, including search accounts with Estee Lauder Companies, Catch of the Day Group, Rashays and Sendle.

Says Jones: "I'm excited to be working for a such a dynamic, data driven company. It was an easy decision to move to Sparro considering the amazing growth they're seeing, and having worked with them previously when I was client side I know firsthand the wonderful results they produce."
Pic_Peter Pippen.jpgM&C Saatchi Sport & Entertainment has appointed Peter Pippen as senior strategist for the specialist sponsorship and experiential agency.

The past five years have seen Pippen working with Havas Worldwide as lead strategist for the Australian Navy, as well as Jack Daniel's, Durex, Dettol, Mortein, Mercedes Benz, and Peugeot. Bringing his diverse background including; qualitative and quantitative research, brand positioning, integrated campaign strategy and communications planning across multiple categories, Pippen will be an excellent addition to the S&E team.
Screen Shot 2017-09-21 at 7.18.00 am.jpgHavas Melbourne has today launched a new campaign for multicultural broadcaster SBS, as the organisation seeks to continue to attract and retain the best industry talent from around the country.

'There's A Reason People Work At SBS' aims to highlight the Special Broadcasting Service's role in connecting all Australians to high-quality, independent and culturally-relevant media while inspiring audiences to explore, appreciate and celebrate this country's diversity. SBS has established itself as the home of bold, thought-provoking and deeply emotional content such as First Contact, Deep Water and Look Me In The Eye, that encourages all Australians to find better ways to co-exist.

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Sunrice1.jpgDisciple Sydney has created a new brand platform and campaign for foundation client SunRice.

Based on the insight that some consumers take rice for granted and forget how it marries with some of Australia's favourite dishes, the campaign highlights situations where a meal wouldn't be the same without SunRice.

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One Night in Mexico 1 (1).jpgLovers of Mexican food are being urged to 'Up your taco game' with the launch of a contemporary range of taco meal kits from Goodman Fielder, accompanied by a campaign from The Works featuring Run-DMC's classic hip hop track 'It's like that'.

Google Trends data shows the boom in popularity of Mexican food with searches for tacos now ahead of traditional favourites spaghetti and roast chicken. The One Night in Mexico taco meal kits, which includes varieties such as Flame Grilled BBQ, Lime and Jalapeño, Mexican Spice and Smokey Chipotle, offers Australians a fresh new take on Mexican direct from the supermarket shelf.

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Richie Taaffe (1).jpgClemenger BBDO Melbourne is pleased to welcome Richie Taaffe as group business director on NAB.

Taaffe began his career at Chemistry, one of Ireland's most awarded creative agencies, prior to moving to Australia where he spent a number of years working at DDB Melbourne and more recently, TBWA Sydney, working across clients including Foxtel, Fox Sports, Gatorade, Rabobank, TAB and Telstra.
Legendary_Party_Invite.jpgIt's on again - Campaign Brief's 5th annual Spikes Asia Legendary Party in Singapore.

For all Spikes Asia delegates coming from Australia and our friends in Singapore come on down to GEM Bar in Chinatown next Wednesday for a truly legendary night at the best party of the Spikes Asia Festival.

Special thanks to our fantastic sponsors who are co-hosting the party - Song Zu, Fin Design + Effects, Arcade, The Prosecution Film Company and Tiger Beer.

Details: 8pm to 11pm, Wednesday 27th September @ GEM Bar. 10 Ann Siang Hill, Chinatown.

David Whittaker joins ARC as company partner

DavidWhittaker.jpgARC EDIT has added another ace to its crew in the shape of prolific Sydney based editor, David Whittaker (left), who arrives as company partner.
 
In the few years that British-born Whittaker has been in Australia he has racked up some impressive credits and awards for his editing, making a name for himself as a top story-teller.

Says Whittaker: "ARC are pushing the company in a really exciting direction by juggling both high end TVCs and a number of long form projects. I can't wait to get started."
PolishedMan__Tommy Dave Lehmo (1).jpgCarat Australia has joined forces with not-for-profit organisation, YGAP, to promote its 'Polished Man' campaign, aimed at raising awareness and funds to help put a stop to violence against children.

The Polished Man movement encourages participants to don a single blue painted nail for the month of October as way of prompting conversation around the issue and raising much-needed donations to support recovery and prevention programs globally.
cosmo pink glasses (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

BEST TV
Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way. READ MORE...
Schermafbeelding-2017-09-18-om-17.42.04.jpgCould artificial intelligence make awards judging fairer in the future? Introducing Pearl, the first AI jury experiment. To celebrate its 10th anniversary, the Belgian MIXX awards has asked the first artificial intelligence jury president, called Pearl, to designate the winner of a special award during this year's MIXX Award gala. With Pearl, the organizers want to open a debate about the future of award judging, particularly in light of some recent criticism. Is it possible that AI could make judging fairer? Could it help make creativity measurable? And how might it complement human juries?

While award shows normally just look at the future of advertising, this time the MIXX awards have decided to look at the future of judging. This first AI experiment on judging will investigate if creativity is measurable and how AI might be able to help the judging system. Named after Radia Perlman, one of the prominent female Internet pioneers, the result is Pearl.

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RA image (1).jpgHealthcare company Pfizer Australia is challenging health care professionals to 'step into the shoes' of a Rheumatoid Arthritis (RA) sufferer via a new virtual reality campaign created by Webling Interactive in collaboration with Sudler Sydney.

Based on the highly successful 'living with RA' consumer awareness campaign launched last year by Sudler Sydney (formerly greyhealth Australia), the new VR extension brings the former TVC to life and virtually puts the viewer inside the shoes of an RA sufferer, to experience first-hand the hardships of living with RA.

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Screen Shot 2017-09-20 at 7.55.38 am.jpgMcCann Queensland's second instalment of The Diamond Concierge's 'The 5th C' campaign has launched and has cut through the internet, receiving over 47million views around the world in the first 48 hours of the announcement.

In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring with Gold Coaster Mike Hamer winning the 2.14 carat ring before proposing to his un-expecting partner in a full cinema through a cleverly filmed commercial that played to the audience before Mike dropped down on one knee.

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Orchard agency team (1).jpgIndependent specialist health agency Orchard has picked up two awards and a highly commended at the Prime Awards, the Effies of pharmaceutical marketing.

The agency led the charge with the most finalist nominations - four in total - and went on to become the most awarded agency of 2017.
Screen Shot 2017-09-20 at 7.25.50 am.jpgHeineken has today announced the launch of its biggest local marketing campaign for Heineken 3 since the brand entered the Australian market in 2016.

The campaign has been launched in Australia via Zenith, Red Agency, Momentum Worldwide, Geometry and Holler.

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Ben-Coopr-Tricky-Jigsaw.jpgM&C Saatchi Group has topped The Australian Financial Review's Most Innovative Companies list 2017 while Leo Burnett Sydney ranked #4, - moving up 10 places from last year's list - and CHE Proximity has been ranked #7.

According to the AFR, one of the standout innovations as assessed by this year's judging panel was top-ranking M&C Saatchi's "Fireblanket" for client NRMA. It is a prototype wireless sensor network that smells bushfire, and tracks and predicts where the fire could go. The sensor nodes are placed around at-risk communities, acting as a 24/7 early-warning system for bushfires.
Simon Bagnasco-2017.jpgCB Exclusive - One month after departing the ECD role at BWM Dentsu, Melbourne, Campaign Brief can reveal that Simon Bagnasco has taken the executive creative director role at Saatchi & Saatchi, Melbourne.

Over the past decade Bagnasco has worked at a number of high profile creative agencies including DDB, Y&R, BWM, Publicis Mojo and Clemenger BBDO. His work has been recognised globally at all the major award shows, including Cannes, D&AD, The One Show and the Clio Awards.

On the appointment, Mike Spirkovski, Saatchi & Saatchi Australia chief creative officer said: "Bagnasco's reputation speaks for itself. He's an incredibly driven creative leader who knows how to make famous work for famous brands and we like that."
Screen Shot 2017-09-19 at 1.02.05 pm.jpgA world first, Lettermen has been launched by guerrilla marketing company, Streetfighter Media.

Lettermen is people, wearing letters, walking around town and pulling some choreographed moves.  They spin, dance, jump, strut around and spell the word like a Mexican wave.  It's fun, lovable and impossible to ignore.

Lettermen has already hit the streets of Sydney, Melbourne, Brisbane, Perth and is also available in Adelaide.  Streetfighter Media says it is best used to promote a message and have supporting services, like Human Billboards, for branding and to capitalise on the face-to-face connection with consumers.

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Top Network_1.jpgTop Network_2.jpgThe Most Awarded Network Table in the 2017 Campaign Brief Asia Creative Rankings has seen "order restored" with Dentsu rising back to top and displacing last year's number one network, Ogilvy & Mather. BBDO is ranked #3 and the big improver this year is TBWA at #4 (up from #6 last year).

Dentsu's best performer is their Tokyo head office - a clear #1 in Asia with a massive 5140 Ranking points. From India, Taproot Dentsu Mumbai also contributed 445 points to their total.

Ogilvy & Mather's strong #2 network ranking was lead by a strong performance from their Bangkok agency who rank #5 in Asia with 1820 points . The network also received major contributions from Singapore (1582 points), Hong Kong (1030 points), Tokyo (945 points) and Mumbai (770 points).

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Screen Shot 2017-09-19 at 11.35.20 am.jpgBec Brideson, author and gender intelligence pioneer has launched her new book Blind Spots: How to Uncover and Attract the Fastest Emerging Economy.

Are you ready for the next global economic disruption? Women offer a lucrative $28 trillion-dollar market, yet they're underserved, neglected and ignored, despite the fact they drive the majority of our purchases and routinely make or break brands by voting with their wallets. Tokenistic 'femvertising' and homogenous thinking is no longer cutting it.

Blind Spots (Wiley $27.95), explores the female economy and outlays the definitive methodology and business transformation required to acquire and retain the new lucrative female consumer. Written by Brideson, she draws upon over 25 years in advertising to provide a ground-breaking framework for future-focused businesses who are done debating gender, and are ready for profit and action.
Screen Shot 2017-09-19 at 11.21.21 am.jpgGetting a head start on careers through industry exposure and practical experience is at the heart of the latest brand campaign via McCann Sydney, for Charles Sturt University (CSU), Australia's largest regional university.

Head of advertising and digital marketing at CSU, Jennifer Galloway, said people who are uncertain about the value of a university degree in building future careers are the key target of the 'Start Now' campaign from CSU.

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Screen Shot 2017-09-19 at 11.15.25 am.jpgWellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency's latest tourism campaign.

The Spring campaign which has launched this week invites Australians to "Discover Wellington, NZ's Creative Heart" as it leverages brand New Zealand to highlight the Capital's bustling culinary scene, cultural offerings and creativity.

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Screen Shot 2017-09-19 at 11.00.11 am.jpgVanuatu Tourism Office (VTO)'s Australian representatives have rolled out the second phase of its 'Wake Up in Vanuatu' consumer-facing marketing campaign designed to inspire Australian travellers to use their annual leave and book a holiday to Vanuatu.

The strategy, developed in collaboration with advertising agency Reborn, will incorporate a radio advertising campaign on Sydney Nova 96.9, Sydney Smooth 95.3 and Brisbane Nova 106.9.

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Screen Shot 2017-09-19 at 10.00.29 am.jpgAustralian fintech Netwealth has launched a new identity by brand consultancy PUSH Collective, with digital agency MASS leading the design execution of the digital platform.
 
With a successful superannuation and investment platform and more than $14.5b funds under management and administration, Netwealth identified a need to complement its technical innovation with a renewed brand strategy to achieve their evolving growth strategy.

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Screen Shot 2017-09-19 at 9.53.52 am.jpgGoodoil director Joel Kefali has just finished directing the latest spot for Nissan titled 'Beat of City' out of TBWA\Melbourne.

The TVC promotes the Nissan X-Trail.

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Screen Shot 2017-09-19 at 9.37.04 am.jpg3M has launched a 'Will it stick?' campaign for Post-it Super Sticky Notes by putting its '2 x sticking power' promise to the test at Sydney Motor Sport Park.

As part of an international campaign, Channel T Sydney has created digital and social films and a TVC promoting the superior sticking power of Post-it Super Sticky Notes.

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a5b6356b-c849-40ab-b973-f7ded3880467 (1).jpgRecognised for documentary production on the Netflix Original Series Chef's Table: France, FINCH has also signed the roster of Chef's Table directors for TVC and Branded Entertainment production in AU, NZ and Asia-Pacific.

Chef's Table has re-defined food cinematography, pushing the level of film craft in documentary. With two fresh Emmy nominations, including Best Documentary Series and Best Cinematography, the show claims its fifth and sixth nominations since premiering in 2015.
click-thumb-400x269-228486.jpgThe 4A's, the leading trade association representing the advertising agency business, has revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A's Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for its strategy on the "Reword" campaign for Headspace.

Clemenger BBDO, Melbourne picked up a Silver Award for TAC 'Meet Graham' in the Nonprofit category.
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