Screen Shot 2018-05-22 at 2.24.33 pm.jpgIf you were faced with the choice of staying in an abusive home, or sleeping on the street, which would you choose? This is the central question being posed by the St Vincent de Paul Society and its new winter campaign created by its new agency Marlin Communications.

Too many Australians are facing homelessness as a result of poverty, domestic violence and other factors. Vinnies aims to raise $6 million dollars to help provide housing assistance, everyday essentials like food and clothing, case management and ongoing support to build a brighter future for people in desperate need this winter.

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33178114_10157916998104848_8546489022116003840_n.jpgIn the lead-up to the AWARD Awards the CB/LIA Melbourne Legendary Lunch is currently underway at Pure South Dining in Southbank.

lia_logo-web.jpgThe invitation-only lunch - attended by Melbourne's top creative directors and creative teams and production company executive producers - was generously sponsored by New York-based Barbara Levy,  president of the London International Awards who is visiting Melbourne and Sydney to catch up with top creative directors and to attend the AWARD Awards in Sydney.

The Melbourne After Lunch Party is sponsored by Exit Films, Alt.vfx and ARC Edit.

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Adam Hilton.jpgCB Exclusive - Stratosphere Agency has announced Adam Hilton (pictured) will join as CEO and a partner in July 2018.

Hilton is highly regarded with a strong media background having worked at Channel 10 for a number of years, and most recently as managing director at Noisy Beast.

Founding partner Andrew Shostak will assume the managing director position when Hilton joins, and work closely with Hilton.
pepsi.jpgTBWA Sydney has been appointed by Pepsico as the agency of record for its beverages portfolio which includes Pepsi and Pepsi Max, effective immediately. TBWA's first campaign will be a summer campaign for Pepsi Max.

TBWA Sydney has been the agency of record for Pepsico's Gatorade for the last five years. This appointment was made after a competitive pitch against the long term incumbent Clemenger BBDO Sydney as well as Clemenger BBDO Melbourne.

Says Nitsa Lotus, managing director, TBWA Sydney: "This is a very special win for TBWA. We thank Pepsico for our partnership over the last five years on Gatorade and for giving us the opportunity to compete for the Pepsi beverages portfolio. We recognise and respect the long term relationship that Pepsi has had with Clemenger BBDO, and know that expectations will be very high."

Cannes Contenders: J. Walter Thompson Melb

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

FringeFestival (1).jpgMelbourne Fringe Festival: Everything Is Art (for 2.5 weeks)
J. Walter Thompson Melbourne
A rebrand for the world's most democratic, un-curated, totally nuts Fringe Festival.
Susan Approved Photo[3] (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Susan Credle, global chief creative officer at FCB.

BEST TV
Winner: SickKids vs Nothing. SickKids continues to create provocative work that defies category conventions. When the African American woman says, "I want none of it!" I found myself asking, what could cause these women to be so angry, so obstinate? Are they exhausted from trying to find a work life balance? Are they tired of doing the thankless job of Mom? Do they just want a normal family life? And right when I'm thinking that her family really isn't making it very easy for her, the narrative flips. The anger is replaced with love and compassion, as these parents give everything they have to their sick children. Anger vs compassion, both born out of love for a child. READ ON...
Screen Shot 2018-05-22 at 8.25.24 am.jpgForty Winks has unveiled a new advertising campaign to reinforce its new brand positioning - Serious About Sleep, developed by AJF Partnership.

The positioning is built on the insight that people are simply not getting enough sleep. In fact, one in every four Australians are lacking in sleep, which inhibits their ability to perform. The benefits of a good night's sleep are incredible and include improved judgement, immunity, energy, memory and even attractiveness.

The new brand films celebrate sleep, without actually showing anyone asleep. Instead, we see some of Australia's most breathtaking locations under peaceful starry night skies. These star-filled skies, together with a new illuminated type treatment, distinctive male voice and stirring music score, form a suite of new Forty Winks brand assets.

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sarah_chatfield (1).jpgSarah Chatfield, hailed as 'a new heroine of the directing world' has signed with Sedona Productions for representation in Australia and New Zealand.

Chatfield works across commercials, fashion films and music videos, with her films described as "moving seamlessly between polished glamour and raw cinematic naturalism".
Screen Shot 2018-05-22 at 7.16.14 am.jpgCoca-Cola South Pacific has today announced details of its 2018 FIFA World Cup campaign via Ogilvy Sydney, seeking to leverage the excitement that builds around the tournament to drive sales. The global event is the ideal partner for Coca-Cola, with brand research identifying soccer as one of the nation's top sporting passions, especially among teens and young adults.

Fronting the multi-million dollar campaign, which runs from now until mid-July, is a TVC that encourages fans not to wait until the last minute to get a Coca-Cola for the perfect match. It will air during select group games, all Australian games and all knockout ties - including the FIFA World Cup Final itself.

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Nicole-Mandile-2018-web.jpgAs part of a daily series Campaign Brief shines the spotlight on the top female executive creative directors and creative directors in Australia...

Nicole Mandile is executive creative director at McCann, Melbourne, promoted to the role in September 2017.

Influenced by her experience working with some of Australia's biggest retail brands, including Myer, Jetstar, Mazda and NAB, Nicole is inspired by helping her clients create lasting impressions while making real change, overnight.

Since her arrival at McCann in February 2017 she has lead the team to deliver some of the agency's most effective integrated campaigns for the year, including 'We don't eat Bread' for Baker's Delight (the brand's first TVC in nearly 10 years), 'RSVP' for the Victorian Racing Club and 'My skin, my story' for True Match by L'Oreal.

Cannes Lions announce 2018 Jury Members

OZ jurors 1 (1).jpgCannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world.

This year's juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46% female jury members, as well as a wide mix of creative agencies, brands, media owners and production companies.

Jose Papa, Managing Director of Cannes Lions said: "The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem."
ST_FF_Web_Page.jpegThe St Kilda Film Festival is celebrating 35 years of storytelling in 2018 with creative led by Melbourne agency HIVE Creative.

The St Kilda Film Festival is one of Australia's largest and oldest short film festivals. Now in its 35th year, the festival is screening a multitude of short films for all tastes, including the SoundKILDA music video competition and its hallmark event, the top 100 short film competition.
NoisyBeastHires (2).jpgNoisy Beast has continued on its growth and talent investment agenda with the appointment of two senior creative hires.

Murray Bransgrove (left) will be joining the integrated creative and media agency as creative director and will team up with senior creative James Blow (right). The pair will work with Noisy Beast's executive creative director Stewart Byfield.

Bransgrove has over 20 years industry experience with agencies such as M&C Saatchi and DDB, working with clients such as Tourism NZ, Tourism Australia, Volkswagen, AAMI, Apia, ANZ, Save the Children and RSPCA.
Peter Hunter.jpgEyeota, a global leader in audience data, has released its latest results on automotive purchase intentions in Australia.  The results provide a deep dive into what motivates the buyer and segments those into six different personas: the typical Aussie; millennials; baby boomers and gen X; men; women; luxury buyers.

Says Peter Hunter, general manager ANZ, Eyeota: "Agencies and clients are taking a stronger interest in how audiences and data intersect, giving insight into how this can be used to increase campaign efficiency and results. We see the automotive category amongst those leading this charge."

The typical Aussie auto intender is 1.8x more likely to be price conscious, with 20-30% avid hunters of seasonal deals or gifts.  The budget shoppers in this segment are 3.2x more likely than the average auto intender to look for the lowest price while shopping and are 3.5x more likely to manage their money carefully.  They are charitable donors, video gamers and sports fanatics with interests in music, food, health and fitness, pets and books.
PortfolioNight14.jpgOnline ticket sales for the global Portfolio Night event at Edith Cowan University this Wednesday 23rd May have been extended and are now closing at 4.00pm tomorrow, Tuesday 22 May.

Tickets are selling fast and the only way to gain entry is to buy a ticket online at http://portfolionight.com/14/cities/80/perth - tickets are only US$25. Tickets are NOT available at the door.

Portfolio Night takes place at Edith Cowan University, 2 Bradford Street, Mount Lawley this Wednesday May 23, from 5:30pm to 9pm. It's a not-to-be-missed event for anyone wanting to break into an advertising career in creative, account management, digital, strategy or media.

Portfolio Night is brought to Perth by PADC and The One Club. Enquiries to admin@padc.com.au.
dscf1858-2 (1).jpgA blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Be so good they can't ignore you." - Steve Martin

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame. A lot happens here. There is a lot of stuff that doesn't make sense. I can imagine life can be overwhelming.
1920X1080_ThePowerBall_01.jpgCutting Edge recently partnered with Y&R and Photoplay's Lance Kelleher to deliver a vibrant and playful campaign for Powerball, as reported by CB last week. The spot takes the viewer deep inside the 'The Power Ball', a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way.  

Collaborating closely with Kelleher, the Cutting Edge team provided a stunning colour grade and intriguing soundscape as well as a raft of seamless VFX sequences. These included the addition of the ice sculpture, bullwhips, explosions, and mountain ranges - all designed to look as though they were captured in camera, as well as set extensions and clean ups.

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Anna Qvennerstedt.jpgAd Stars has announced that Anna Qvennerstedt of Forsman & Bodenfors in Sweden is joining Ad Stars 2018 as an executive judge.
 
Qvennerstedt wears a few different hats at Forsman & Bodenfors where she is both copywriter and chairman of the board. The agency created the now infamous 'Epic Split' film for Volvo Trucks starring Jean Claude Van Damme, which won Grand Prix of the Year at Ad Stars in 2014. Qvennerstedt joined the agency 14 years ago and has contributed to some of its most acclaimed campaigns.
 
Says Qvennerstedt: "I am truly looking forward to my first visit to Ad Stars, where I am expecting to meet lots of fascinating people and judge ground-breaking work while experiencing a unique festival in a unique part of the world.

Cannes Contenders: J. Walter Thompson Perth

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

image001.jpgWA Police Union: How much to...?
J. Walter Thompson Perth
In this campaign an interviewer asks someone on the street how much money it would take for them to do a range of different things. It starts quite lighthearted, but as the interview progresses the interviewer starts to ask them questions that they will not want to do for any amount of money (these are based on actual police scenarios). Interviewees were selected by random and their answers are real.
Western-Sydney-University.jpgMedia agency Bohemia, part of the M&C Saatchi Group, has been appointed as the exclusive media partner of Western Sydney University (WSU).

The appointment follows a four-way pitch with WSU selecting Bohemia over incumbent Blue 449. Bohemia's passion for WSU, the agency's understanding of the Western Sydney market, and how technology partners can future-proof the university, helped Bohemia to secure the business.

The partnership will see Bohemia take a lead role in communications strategy development and media buying across all channels leveraging the marketing technology WSU has in place.
RECORDS-MARINE-PLASTIC_v2 (1).jpgSydney Water, via do-good creative agency Republic of Everyone, has pioneered a way to create records from marine plastics - and in doing so, encourage more people to join the movement of local clean up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from Sydney's beaches and waterways.

Plastics are collected by volunteers then cut in pieces and pressed into working vinyls with special equipment installed on the beach and given back to volunteers to thank them helping with the day - all under the banner of Beat the Bottle.

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Band-Aid Advanced Healing[1][1][4] (1).jpgAustralian Reader's Digest has revealed Australia's most trusted brands in an independently commissioned poll. Band-aid has topped the poll, followed by Dettol in second place and Colgate in third.

In 2018, trust is a more precious commodity than ever. This year we've witnessed the stark realities of our national cricket team losing our collective trust, doing untold damaged to a long established brand and resulting in the loss of tens-of-millions of dollars in revenue. As that fallout continues to play out, the annual list of the names, products and services we trust the most has just been revealed.

Nick Russo headshot-web.jpgNick Russo has joined DDB Sydney as managing partner on Volkswagen Commercial Vehicles.
 
Russo was most recently group head at M&C Saatchi for 10 years leading the Lexus business. He has a range of other high-level experience across telcos, FMCG and retail.
 
Russo said he's passionate about building relationships and delivering creative excellence with solid business outcomes: "The opportunity to work at DDB Sydney on Volkswagen was a no brainer. An iconic agency, and an iconic brand.

"I'm looking forward to helping drive Volkswagen to great sales results, and cutting through in really competitive markets with some stand out creative.

"I jumped at the chance to work with the DDB Sydney crew, particularly with Ben (Welsh, DDB CCO) again because we share a passion for great work, and work that works," he said.
Thumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgIn the lead-up to Friday's AWARD Awards the annual CB/LBB Legendary Lunches will be held in Melbourne on Tuesday (May 22) and in Sydney on Thursday (May 24).

The invitation-only lunches will be attended by top creative directors (including some from NZ) and creative teams from LBB member agencies and production company executive producers.

lia_logo-web.jpgThe annual lunch is generously sponsored by New York-based Barbara Levy, president of the London International Awards, who will be visiting Sydney and Melbourne to catch up with top creative directors and to attend the AWARD Awards in Sydney.

140 of the world's top creative directors will come together to judge the awards in Las Vegas in late September, early October. The initial deadline to enter the LIA Awards is June 11.

The Melbourne After Lunch Party is sponsored by Exit Films, Alt.vfx and ARC Edit.
The Sydney After Lunch Party is sponsored by Louis & Co.

Sarah-vincenzini-2018-web.jpgAs part of a daily series Campaign Brief shines the spotlight on the top female executive creative directors and creative directors in Australia...

Sarah Vincenzini is associate creative director at Marmalade, Melbourne.

Sarah's career began as an art director at Ogilvy Melbourne, where she worked on global campaigns spanning multiple categories, on clients including Honda, Myer, McCain, Treasury Wine Estates and RSPCA. After winning several awards, Sarah moved to JWT then TBWA, working on ANZ, Nissan, RACV and Medibank. Her role was broadened to a hybrid Creative and eventually transitioned into full time Copywriter.

Returning to work after becoming a mum, Sarah was in immediate demand for contract work at agencies like DDB, and has been a senior writer at Marmalade since 2014 ~ promoted to associate creative director in January 2018 ~ where she has been working on brands for social good, such as Oxfam, Our Watch, and beyondblue.
The Equality Campaign - Leo Burnett Melbourne - HERO-thumb-400x230-264727.jpgAIRBAG and TKT Sydney have both scored one Silver Prize each at New York Festivals International Advertising Awards New York Show gala held last night, May 17th at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.V_Bit Better Fallout[1] (1).jpg

AIRBAG has scored a Second Prize for Australian Marriage Equality 'Bachelor & Bachelorettes', created with Leo Burnett Melbourne and TKT Sydney has scored its Second Prize for V Energy 'Bit Better Fallout'.

Australia has also picked up 16 Third Prize Awards led by CHE Proximity with eight. CHE Proximity's Cochlear 'The Hearing Test in Disguise' won four, Velocity Frequent Flyer 'The Billion Point Giveaway' scored two and Swann Insurance 'Inconvenience Stores' and Lego Australia 'Making the List' scored one each.
Screen Shot 2018-05-18 at 10.52.54 am.jpgAs the number one engine manufacturer globally, no one is better at unlocking the magic behind boating than Honda Marine. Together with newly appointed creative agency 10 feet tall, 'The Best Behind You' creative platform lets boating enthusiasts know they're getting more than an engine - they're getting the very best of Honda technology and innovation to support and power their dreams on the water.

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Screen Shot 2018-05-18 at 7.38.08 am.jpgThe trailer and poster for Exit director Ben Lawrence's first feature length documentary Ghosthunter has been released.

Ghosthunter follows Jason King, a Western Sydney security guard and part-time ghost hunter, who has spent two decades searching for his absent father. As a survivor of trauma, he seeks to reconcile his fractured memories and piece together his past. When his search converges with a police investigation, a horrific family secret is exposed - forcing him to confront a brutal past in order to reclaim his future.

Says Ben Lawrence, director, Exit Films: "As humans, we have to forget in order to survive, but we have this burning desire to remember what happened. It's this struggle that lies at the heart of the film."

Ben Lawrence is an award winning director of short films and commercials, as part of the collective at Exit films .

View Ben Lawrence's reel here.

VIEW THE TRAILER
TL-Speakers-edm (1).jpgThe 39th AWARD Awards and Think:Long creative talks are on next Friday, May 25 at Carriageworks in Sydney. If you haven't already purchased tickets, now is the time to do so.

There is a package deal on offer for those who would like to attend both the AWARD Awards and Think:Long.

Think:Long will be headed by Wieden + Kennedy's co-chief creative officer Susan Hoffman, who joined the agency more than 30 years ago and is behind game-changing ads, including Nike's "If You Let Me Play" and "Revolution" and Old Spice's "The Man Your Man Could Smell Like".

PURCHASE TICKETS TO AWARD AWARDS HERE
PURCHASE TICKETS TO THINK:LONG HERE
PURCHASE THE PACKAGE DEAL HERE
Melbourne Bail Out inmates line-up.jpgSeven well-known media and marketing leaders in Melbourne will be locked up behind bars on Friday 25 May to raise funds and awareness for Whitelion, an UnLtd charity partner.
 
Following on from the success of the Adland Bail Out in Sydney that saw 70 industry leaders spend the night in prison and raise over $140K to fund Whitelion's outreach program, this time it's Melbourne's turn to experience what life in prison really is like for many young people.

DONATE HERE

Droga5 New York's Top 4 Cannes Contenders

dundee.jpgTourism Australia: Dundee - The Son of a Legend Returns Home
Droga5 New York, Revolver/Will O'Rourke
During 2018's Big Game, viewers learned that the much-talked about sequel of an ʼ80s movie, "Dundee: The Son of a Legend Returns Home," was not a sequel at all. It was actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia. Tourism Australia, the government agency responsible for attracting international visitors to Australia, revealed it is behind the major US marketing campaign. For two weeks prior to the Big Game, excitement for a new Crocodile Dundee movie steadily began to build. Imitating a traditional studio promotional campaign--using PR, social, digital, OOH and the release of four teaser films--anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others. Starring Danny McBride and Chris Hemsworth, with a cameo from Paul "Crocodile Dundee" Hogan himself, the 60-second commercial aired during the second quarter of the Big Game revealed the joke to viewers. What began as a typical movie trailer slowly and comically unraveling, became a flagrant excuse to highlight Australia's dazzling locations and fine array of food and wine. Presented as a buddy comedy, the movie featured Danny McBride as Brian Dundee, the long-lost son of Mick Dundee and Chris Hemsworth as his sidekick, Wally Jr. The all-Australian supporting cast had an impressive roll call of Hollywood heavyweights and homegrown talent, including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Liam Hemsworth, Isla Fisher, Luke Bracey and Jessica Mauboy.
NRMA Fireblanket.jpgThe winners of Australia's Good Design Awards, the highest honour for design innovation in Australia, were announced at the Sydney Opera House on 17 May at the 60th Annual Good Design Awards Ceremony.
 
M&C Saatchi Group and Tricky Jigsaw's NRMA Fireblanket received a prestigious Good Design Award Winner in the Social Impact category in recognition for outstanding design and innovation.
Karen Ferry - Senior Copywriter Leo Burnett Sydney (1).jpgCannes Lions has today announced the 20 participants taking part in this year's See It Be It programme, an increase of five participants on previous years.

Karen Ferry, senior copywriter at Leo Burnett Sydney is the only participant from an Australian agency selected for See It Be It.

Says Ferry: "We can only be as good as the opportunities we receive. And I'm beyond honoured to be chosen with this select group of 19 women from around the world, as future leaders of tomorrow. I look forward to absorbing the amazing program that Cannes have put together, and picking up leadership skills and advice to share and action at Leo Burnett and through the AWARD Committee."

Aussie expats Erica Stevens, senior art director at Translation New York and Lauren Haberfield, at director at McCann Paris have also been selected.
Thumbnail image for Thumbnail image for Sir-Martin-Sorrell.jpgFriday 22 June, 12pm
Sir Martin Sorrell
with Ken Auletta


Sir Martin Sorrell will sit down with Ken Auletta for a candid discussion about the marketing industry issues of today. In a dynamic and stimulating session, Sir Martin Sorrell will be in conversation with Ken Auletta, a globally respected journalist and author.

Ken's new book: Frenemies: The Epic Disruption of the Ad Business (And Everything Else) will be published in June 2018.

Talking about the session, Sorrell said: "I'm looking forward to exploring Ken's perspective on the future of our industry and profession".
Emma Hill (1).jpgAs part of a daily series Campaign Brief shines the spotlight on the top female executive creative directors and creative directors in Australia...

Emma Hill is executive creative director at M&C Saatchi, Melbourne, taking up the role at the end of May.

Prior to joining M&C Saatchi, Hill was the creative director and managing partner of The Shannon Company, and before that founder and creative director at The Charles Grenfell Group.

She also held the role of group creative director at Clemenger Melbourne from 2006 to 2011.

Hill's work has been awarded widely at Cannes (including the Radio Grand Prix), D&AD, Clio, The One Show, NY Festivals, AdFest and MADC.

VIEW EMMA'S BESTADS PAGE
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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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