CB-NOVEMBER-2017-COVER-web.jpgThe bumper perfect bound Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out next week. 

The Augmented Reality front and back cover come to life with the Alt.vfx app, also released next week in the Apple App Store and Google Play.

AGENCY PRODUCERS: Get your FREE COPY. Simply email your name, position, and agency to: michael@campaignbrief.com

Subscribe Now @ only $44 per year. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. CB is the only advertising creative magazine in the region, which is celebrating its 30th anniversary this year.

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TOC00024.jpgLast night, The One Centre celebrated its 18th birthday by transforming the agency into its own Casino Royale complete with roulette tables, croupiers, chips and a lot of sparkle. Past and present colleagues, friends and guests came along to celebrate the agency's successes since launching in 1999.

To commemorate its 18th anniversary, The One Centre has also revamped its website while relaunching Brand Review - a publication that unearths and reviews leading brand ideas globally.

WATCH THE VIDEO
BANJO_LISTENOUT-02499.jpgAd agency Banjo has managed to lure music festival fans into taking a pee test for Sexually Transmitted Infections after winning the NSW Government Sexual Health Festival Activation Campaign.

Charged with convincing people to pee in a pot, Banjo developed the Down to Test experience using the temptation of a VIP Chill Out Zone offering charging docks, glitter bars and the most coveted of festival perks, clean toilets.

The Down to Test Zones are offering music fans the chance to test themselves for a common sexually transmitted infection in exchange for entry to the zone and help them learn more about the importance of safe sex.
SCHOLARSHIPS.jpgWith D&AD Rare kicking off next week, the grants and scholarships that the program promised to facilitate off the back of the masterclass are beginning to surface. Among those, a world-first €20,000 scholarship for Berlin School of Creative Leadership's famed Executive MBA program.

As the leading EMBA for advertising and tech leaders, the program not only gives participants an advantage toward their career aspirations, but also equips them with the business and cultural acumen to create positive and lasting change in their fields.
DARLINGHURST-CLUB-outside.jpgThumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgThe annual Campaign Brief Christmas Legendary Lunch for 130 of Sydney's top creatives ~ and some key agency producers and production company producers ~ will be held next Thursday 23 November, generously sponsored by Heckler.

This year, for the first time, the Legendary Lunch will be followed by an exclusive After Lunch Party at the Darlinghurst Arts Club @ Tatler in Darlinghurst, also sponsored by Heckler. NOTE that this an invitation-only event.
Screen Shot 2017-11-17 at 9.55.50 am.jpgInfluencer marketing agency Social Soup has launched its innovative in-store real-time voucher technology with a national campaign for PepsiCo's Sunbites Snack Crackers.
 
Social Soup designed a campaign with a tiered influence approach to generate large-scale brand awareness, and generate trial and behaviour change to choose 'better snacks for you'.
lead_960-thumb-400x266-257962.jpgThe 2017 Epica Awards have been presented in Berlin, with Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grand Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.

McCann Worldgroup has taken out the Network of the Year title and BBDO New York was named Agency of the Year.

Founded 31 years ago, Epica is the only worldwide creative award judged by journalists from the marketing, design and advertising press Including Campaign Brief representing Australia and New Zealand), as well as specialist reporters in fields ranging from production to VR and luxury branding.
HOT-COLD-CHART-2017-web.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2018 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2018 CB Hot List.

Last year's is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2017-HI-RES.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).


PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

Australian + NZ Advertising Agency addresses, current creative and production staff lists with contact details.
Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors.

PLUS: Singapore, Japan and Hong Kong Advertising Agency addresses, current creative and production staff lists with contact details.

Plus address + phone details for agencies in ASIA - China, India, Korea, Malaysia, Indonesia, Thailand and Vietnam.

All data online, which can be downloaded as either excel or pdf files.
Information is constantly updated.
Subscription valid for one year.


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ME1.jpgAustralian Marriage Equality has released a special 90" director's cut of Leo Burnett and AIRBAG's equality film to thank Australians for "helping love win".

The extended film features even more weddings from members of the worldwide LGBTI community who shared their special days.

VIEW THE FILM
_C1P3994-thumb-400x400-124728.jpgThe Content Marketing Institute (CMI) has released the sixth edition of the Content Marketing in Australia: 2017 Benchmarks, Budgets and Trends research report in partnership with the Association for Data-driven Marketing and Advertising (ADMA).

One of the most striking findings was the increased percentage of Australian content marketers who have become more focused on building an audience (85%) compared with last year's survey results (69%).

Says Jodie Sangster (pictured), CEO, ADMA: "It's exciting to see that Australian marketers, including those who are just starting out with content marketing, understand the importance of using content to build relationships. There are no 'quick fixes' with content marketing. Marketers who commit to the approach, document their strategy, and create ongoing value for their audience will see long-term results."
DynamicOutdoor.jpgIn a global, real-time data-led campaign devised and executed by J Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world.  

The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday November 3, saw Subway partnering with local hunger-relief charities.  Locally, Subway partnered with Foodbank Australia.

VIEW THE VIDEO
VIEW THE SUBWAY LIVE FEED
Screen Shot 2017-11-17 at 8.53.40 am.jpgCondom brand SKYN is celebrating Australia's 'Yes' outcome to legalize same sex marriage with the launch of a cheeky new film 'Yes Yes Yes' created by its agency Sid Lee, Paris.

The film features interviewees on the street expressing their enthusiasm for the vote in one word, "yes". As the video progresses, the 'yeses' become more rapid and more intense, hinting at an orgasmic finale.

VIEW THE FILM
Screen Shot 2017-11-17 at 8.43.34 am.jpgToday Facebook is announcing two initiatives for creators and creatives. The first is an app that helps creators manage their presence on Facebook and the second is a central destination where creators can get the resources they need to improve and grow.
 
On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.
Saatchi & Saatchi Wellness (1).jpgThree Global Awards were presented to two Australian agencies at last night's annual Bravo! Awards ceremony held at The Chapel, 100 George Street, Sydney hosted by The Communications Council.

Saatchi & Saatchi Wellness Sydney (pictured left) picked up two awards - one for Promozio 'Protected Wallet' and one for Sanofi Pasteur 'Blown out of action', whilst grey health Australia/Sudler Sydney, (pictured below) scored an award for Xeljanz 'Living Nightmare'.
MADC Wunderkindslr.jpgAimed at 2017 creative advertising graduates, the new MADC Wunderkinds program will take a small number of 2017's top Melbourne students and give them a foot in the door of Melbourne's leading agencies. 

The program will run for 3 months with the end goal of making students irresistible to potential employers. Designed to be the bridge between learning and earning, MADC Wunderkinds will teach students not just how to do better work, but how to convert that to a role in an agency. The program is structured around the needs of both mentor and student, at times that suit them both.

A maximum of 8 places will be offered to writers, art directors or teams and the cost is $250 per person for those accepted. Entries close Friday, December 1 and applicants can email info@madc.com.au for an entry pack.
RARE_SAMPLE for RARE_Cap Label and Packaging_4up_HR4 (1).jpgA new limited-edition beer, created by Melbourne-based beer company ​SAMPLE Brew​ especially for Sydney event D&AD RARE has been brewed using data that demonstrates the lack of diversity in the creative industry.

Named SAMPLE for RARE, the new beer aims to kick-start the much needed diversity discussion across the industry.
Toyota Prado.jpgSaatchi & Saatchi Sydney has released an integrated campaign to launch the new Toyota Prado.

The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it's conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.

VIEW THE SPOT
Screen Shot 2017-11-17 at 6.19.15 am.jpgGet ready to hear what people are having for dinner tonight. Because that's the hot topic at the centre of UberEATS first brand campaign in Australia via Special Group and The Glue Society.

Featuring the likes of a fried-chicken-crazed Naomi Watts, vegan delight Boy George and spaghetti lover Ryan Maloney of 'Neighbours' fame - UberEATS are on a mission to inspire anyone out there who is scratching their head wondering - 'What to eat tonight?'

VIEW THE SOPHIE MONK (SYDNEY) SPOT
VIEW THE TOADIE (SYDNEY) SPOT
VIEW THE NAOMI WATTS (SYDNEY) SPOT
VIEW THE SOPHIE MONK (PERTH) SPOT
VIEW THE BOY GEORGE (PERTH) SPOT
VIEW THE TOADIE (PERTH) SPOT
VIEW THE NAOMI WATTS (PERTH) SPOT
ADFEST IS NOW CALLING FOR SPEAKER SUBMISSIONS TO PRESENT AT ADFEST 2018 (1).jpgIf you are in the creative, communications, production, or tech industries and have groundbreaking insights to share, AdFest would love to hear from you. The festival is now accepting submissions to present at AdFest 2018, which runs from 21-24 March 2018 at the Peach Royal Cliff Resort, Pattaya, Thailand with the theme "Transform".

Whether you're interested in giving a talk, sharing a case study, hosting an interactive debate or moderating a panel discussion, each session runs for 40 minutes and represents an opportunity to share your knowledge with the region's top creative thinkers.
NOISEY_BUDWEISER.jpgNOISEY--VICE's dedicated music channel, is introducing a new video series, 'My Friend's Band', created in partnership with Budweiser Australia via MediaCom.

Featuring up-and-coming acts from across the city, NOISEY's four-part series celebrates the live music scene through the eyes and ears of the young talent on the ground, and on the stage.

VIEW THE SERIES
10.jpg8.jpgAustralian retailer Mecca has launched one of the country's first beauty 'bots' via Social House Bots, to make gift-giving even easier this Holiday season. Designed to engage the millennial customer, the conversational marketing tool named 'Miss Mecca' is accessible via the Facebook Messenger app and provides gift-giving advice in just a few taps.

After searching for 'Miss Mecca' in the Messenger app, gift-givers then respond to a series of simple questions about the person the gift is for (mum, sister, best friend, Kris Kringle, boyfriend, dad or brother), the budget and what beauty category best suits the recipient (are they a beauty junkie, skin-care lover, jet-setter or fragrance aficionado). 'Miss Mecca' then reveals a curated edit of gift suggestions which the gift-giver can choose to shop directly online or share with others via Facebook Messenger.
GrowthOps Team (1).jpgEntrepreneurial operations partner - Trimantium GrowthOps - is headed for the ASX as part of a $70 million IPO valuing the company at between $142 million and $166 million. The company is pursuing the rapidly evolving and fast-growing business transformation services market.

The businesses that will comprise the GrowthOps team include AJF Partnership, Khemistry, 3wks, jtribe, Digital Moshi, KDIS, Voodoo Creative, and the Institute of Executive Coaching and Leadership (IECL).

The Editors are now in Melbourne

Screen Shot 2017-11-16 at 9.33.07 am.jpgSydney editorial house, The Editors, has set up in Melbourne with a great new space on Clarendon St.

The South Melbourne shop is fronted by ex-Ogilvy producer, Charlotte Griffiths and is fully integrated with Sydney's roster and production team.

The converted warehouse is a definite nod back to the Sydney mothership, boasting two large offline suites, with colour grading and online.
Screen Shot 2017-11-16 at 9.14.05 am.jpgToday Stockland is launching its 2017 Christmas campaign via CX agency Lavender, across its forty national social and owned media channels to an audience of over 350,000 people.

The emotive content-led campaign, titled 'Share Some Unexpected Joy', brings to life the true happiness of the season when it is shared together.

VIEW THE SPOT
e650665e-ec11-4dc2-8f70-03de24d3fff4 (1).jpgWith its strong tradition of using visual effects to illuminate a story, Fin Design + Effects was selected to complete a key sequence in the latest Marvel Universe blockbuster, Thor: Ragnarok.

Working with director Taika Waititi, production visual effects supervisor Jake Morrison and production visual effects producer Cyndi Ochs, Fin's sequence introduces a brand new character in the form of Jeff Goldblum's Grand Master, and also kicked off an exclusive 12 minute preview screening of the movie at the San Diego Comic-Con, enjoying a very enthusiastic reception from the assembled Marvel fans.

When Thor is taken prisoner on the planet Sakaar he is forcibly hauled through an Epcot-style induction tour explaining his new destiny as a gladiator. Production supplied only foreground footage of lead actor Chris Hemsworth's performance against bluescreen, tasking Fin with designing and rendering the intergalactic theme park world around him.
image001.jpgThis mo season vodka brand 42Below is set to launch the world's first eco-draft stopper made from real moustaches to help save the world. The concept was created by Colenso BBDO, New Zealand.

42Below created the doorstache as a way of reducing mo waste and stopping drafts at the same time, potentially reducing people's power bill at home.

WATCH THE VIDEO
Screen Shot 2017-11-16 at 6.26.37 am.jpgThe One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted at www.oneshow.org, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly.

The integrated "Be Famous Famous" campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but "famous famous". 

VIEW THE LAUNCH VIDEO
Jon Kelly.jpgM&C Saatchi Sport & Entertainment has appointed Jon Kelly to the newly created role of creative director. With over 20 years experience, Kelly is an award-winning creative director that has worked across brand, digital and experiential in Sydney, Bangkok and London.

The role will see Kelly forming a potent partnership with recent hire, Duncan Shields and reporting directly to managing director Jamie Gilbert-Smith.
 
Says Gilbert-Smith: "Jon brings a world-class creative pedigree in helping clients leverage sponsorships to deliver emotional and impactful brand messages and understanding. S&E's creative force continues to be recognised as one of the most influential experiential and sponsorship agencies in the market -Jon is a significant step in taking this to the next level.
Screen Shot 2017-11-16 at 7.31.13 am.jpgPublicis Media has announced its inaugural 2018 Internship Program to seek out exceptional  talent from a range of universities and faculties in Sydney and Melbourne.
 
To reflect the increasingly diverse skill sets required in the business, candidates from science, technology, business, psychology and mathematical backgrounds have been targeted. Universities participating include Swinburne University and Monash in Melbourne and UTS, Macquarie University and University of Wollongong in Sydney.


Screen Shot 2017-11-16 at 7.22.58 am.jpgRoyal Life Saving is today launching a campaign via 303MullenLowe Sydney, that will make people think twice about being distracted around water.

Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again.

VIEW THE SPOT
Screen Shot 2017-11-16 at 7.17.07 am.jpgClemenger BBDO Melbourne has announced the appointment of Carmela Soares as executive creative director.

Joining from Isobar, where she was the agency's national creative director, Soares will be joining current executive creative directors, Evan Roberts and Stephen de Wolf, in leading the agency's creative output, alongside Clemenger BBDO Melbourne's creative chairman, James McGrath.   

Says McGrath: "As an agency, we continue to reinforce our demand for interactivity at the heart of every idea, built through the power of human observation and a collaborative spirit. Carmela's technical pedigree is second to none, and importantly, it's combined with a humble but compelling approach - perfect for us.

"The creative department is very much looking forward to Carmela joining the team and continuing to transform the work, the work, the work."

Says Soares: "Clemenger has an unparalleled creative culture and is home to the brightest minds in our industry. The opportunity to collaborate with this group of people and help craft ideas to life is incredibly exciting."
Screen Shot 2017-11-16 at 7.01.44 am.jpgToday Clemenger BBDO Sydney has announced the promotion of Rob Dougan to head of planning.

Effective immediately, Dougan will join the management team leading the strategic offering for the Sydney creative agencies.

Dougan was lured from VCCP London to join Clemenger BBDO Sydney when it won the Tourism Australia business, and has been an integral part of the planning department ever since.
Bushman Range.jpgJust in time for summer, boutique full-service agency Spinach has been appointed by Australian insect repellent, Bushman Insect Repellent.

Since 1990, Bushman Insect Repellent has been protecting all Australians including outdoor professionals, sporting enthusiasts and overseas travellers from blood-seeking, disease-carrying insects. With up to 15-hours protection from one single application, Bushman stands out as the most effective, longest lasting insect repellent on the market.
Screen Shot 2017-11-16 at 6.15.00 am.jpgHaving kicked off below the radar a few months ago, new Sydney-based creative agency 'DO' is announcing its official launch today.

The agency's founders are Andrew Dowling (left), former group MD of Y&R Group Sydney, Kirsten Ackland (centre), founder of The Local in Singapore and Tom Ormes (right), creative director of iris Worldwide, Amsterdam. Together, the trio have experience working in markets spanning ANZ, Asia, North America and Europe.
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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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