Adut's Journey_Forest_01.jpgArmchair Productions director Stefan Wernik has just finished his second film for Australia for UNHCR. A charity that raises money for the UN's refugee programmes.

The film tells the true story of Adut who spent two years alone in a war zone after being separated from her parents.  Through her story the project highlights the sad fact that thousands of children are left alone and in danger each year and asks you to donate to help protect them.

Good Different_Pasta Sauce1.jpgOne of the biggest mysteries about ALDI is how they manage to keep their prices so low across all their products. The latest 'Good Different' execution via BMF, lifts the lid a little.

In the 30-second Pasta Sauce TVC viewers see a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties.

CAFABR0011_PeterLehmannWines_OOH_RGB_FAlowres.jpgIkon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines.

The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle.

The campaign, 'It takes a village to raise a vintage', was brought to life by using the actual fingerprints of people who are part of the winemaking process.

Accompanying the campaign is a behind the scenes video which acknowledges the work of all involved; from the growers, to the pickers, cellar hands, viticulturists and wine makers.

Says Michael Sergeant, marketing manager, Casella Family Brands: "We wanted to connect our consumers with the people behind the brand. This campaign helps tell the story of our deep history in the Barossa, and our special winemaking community who all share a passion for making great wine."

zRMSgr2ch5zCBaY-nO5EXLTwr0LHIOeJsEqV6uSt8fA,m9XyMs3Arj7HAwYlV0pTU_cDh-zeR6h1Rg-R9KHMq8I.jpgThe Cannes Lions International Festival of Creativity has today announced new networking opportunities to enhance the Festival experience for its global attendees.

Cannes Lions has joined forces with Accenture Interactive as its Connections Partner to launch new initiatives that combine digital technology with real-world networking, creating innovative ways for festival goers to connect throughout the week.

Cannes Contenders: Leo Burnett, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Samsung_PocketPatrol_Lifesaver_RGB (1).jpgSamsung: Pocket Patrol
Leo Burnett, Sydney

Samsung Pocket Patrol gives beach goers the ability to identify hidden dangers for themselves, easing the pressures Australian lifeguards feel on a daily basis as they patrol some of the world's most popular beaches. It does this by turning mobile technology that everybody already takes to the beach into a life saving tool. Lifesavers use Pocket Patrol's unique AR algorithm to input real time data of rip currents, stingers, shallow sandbanks, sudden drop offs and submerged rocks. This is then instantly communicated in AR to every person on the beach, saving lifesavers valuable time. The real impact of Pocket Patrol has been in changing beach behaviour for all Australians as a completely new way to teach beach safety. Made in partnership with Surf Life Saving Australia, there are plans for Pocket Patrol to become an integral part of their national education program.
Screen shot 2011-02-23 at 10.56.13 AM-thumb-200x267-43382-thumb-250x333-43383.jpgDeloitte Australia has announced the appointment of one of Australia's best creative and marketing professionals, Matt McGrath, to the vacant role of chief marketing officer.
McGrath joins Deloitte from troubled Network Ten where he has been chief brand officer for the past four years. McGrath is best known in the ad industry as the former chief executive officer and executive chairman of Y&R Brands, a role he departed from in October 2008.

At Network Ten McGrath's marketing position helped grow the network's audience to its highest share since 2011.

McGrath follows a similar career path as Russell Howcroft, his former boss at TEN, who joined PwC Australia in December last year in the newly created role of chief creative officer and a key leader in the firm's new CMO Advisory practice.

Says Cindy Hook, CEO, Deloitte: "We are delighted to have Matt join our team and look forward to him bringing his extensive leadership and experience to enhancing Deloitte's brand, creative and marketing strategies. Deloitte is delivering more than ever for its clients and Matt's expertise will help to continue to drive that momentum in the Australian market place."
Screen Shot 2017-05-29 at 7.43.26 am.jpgAustralian beer icon Hahn SuperDry is launching a web TV series via specialist agency Sydney Stockholm, aimed to inspire young Australians to Never Settle - and find the courage to dive into their dream projects.

The web TV series, named 'Beer with an Entrepreneur', is an interview show that engages in one-on-one, in-depth conversations about entrepreneurship and building Australian businesses for the future.
Screen Shot 2017-05-29 at 7.45.01 am.jpgThe AMAA Board of Directors has welcomed Chris Nolan (left), COO of Publicis Media Australia and New Zealand to the role of chair. Nolan has served on the board for more than 18 months, representing advertising and media agencies.

Nolan's appointment to the role of chair endorses the AMAA's focus on accountability and transparency across the industry. Nolan has more than 25 years' experience in the media, advertising and communications industry, with previous senior roles within Publicis Media and formerly Mitchell & Partners, Stadia Media, and Prime Television.

Says Nolan: "I welcome the opportunity to lead the refreshed AMAA board and support the industry as it deals with the challenges of measurement and accountability. The AMAA is uniquely positioned as a provider of assurance and risk minimisation services. It has a strong history of providing governance and audit services supporting clients, agencies and publishers, and now is the time to leverage the trust and respect the AMAA has established to expand its support across the industry."
Screen Shot 2017-05-29 at 7.15.19 am.jpgExperience design agency, Imagination Australia has unveiled a landmark, multisensory installation for Ford Australia at Vivid Sydney 2017.

Designed to bring Ford's global brand strategy to life, the experience in the heart of Sydney Harbour is the centrepiece of Ford Australia's partnership with Vivid Sydney. The partnership also includes two future-facing innovation panels presented by Ford at the Vivid Ideas Exchange.
Tom McFarlane.jpgTom McFarlane, one of Australian advertising's most influential and effective creatives, has been inducted into the AWARD Hall of Fame at a ceremony in Sydney.

M&C Saatchi's founding creative director took his place among adland's greats as just the 17th inductee into the Hall of Fame at the Australasian Writers and Art Directors Association awards ceremony.

According to the AWARD charter, the Hall of Fame is reserved for "the best of the very best. For pioneers who have defined a generation and shaped creativity. Those that have been on top, stayed there and will always be there. The very few we can call legends".

Says Wilf Sweetland, chair, AWARD: "Letting Tom Mac know that he was to be inducted as this year's recipient was both an honour and a career highlight for me. AWARD introduced the Hall of Fame in 2009. Nominations are sought from our membership base before being put to the committee.
Hero Image_ TAC- Meet Graham (1).jpgThe winners of the 38th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was "Digging for Gold" and didn't disappoint with a record number of golds being presented along with a solid gold pencil for "Best in Show". Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 35 Gold Pencils, and awarded a further 117 Silver and 149 Bronze Pencils.

Best in Show was awarded to Clemenger BBDO Melbourne for its Meet Graham campaign for Transport Accident Commission.

The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster and Outdoor, Promotion & Experiential, Film & Video and Branded Entertainment & Content.
Screen Shot 2017-05-26 at 1.11.28 pm.jpgArt director Aaron Tyler and Zoo Group creative director Alex Wadelton have collaborated and launched a crowd funding campaign to get a bronzed statue of the iconic moment Indigenous St Kilda footballer Nicky Winmar stood up to racism.

On April 22, 1993, Winmar, responding to racist taunts hurled across the boundary line at him, lifted his jumper up, pointed to the colour of his skin, and yelled out "I'm black and I'm proud." The image, captured by Melbourne photographer Wayne Ludbey, is seen as a turning point, in not just football history, but Australian history in the treatment of Indigenous Australians.

AIRBAG's Kit Webster features at Vivid

Screen Shot 2017-05-26 at 10.50.43 am.jpgFeaturing at Sydney's VIVID Festival, AXIOM is the latest creation from AIRBAG's resident installation artist, Kit Webster.

AXIOM breaks conventions by combining light, music, geometrics, animation and space to blur the distinction between what is 'illumination' and what is 'form'. It is deliberately conceived to challenge the biological limits of our senses.
Screen Shot 2017-05-26 at 9.50.55 am.jpgBrisbane-based duo Tom Kimmorley, art director at next Thursday and Emma Ziesemer, copywriter at Redsuit have been crowned winners of the prestigious Young Glory creative competition.

Featuring 300 teams from across the globe, Kimmorley and Ziesemer's hard-fought win caps a marathon effort, with the competition comprising of eight rounds from September 2016 to April 2017.
Screen Shot 2017-05-26 at 9.16.24 am.jpgEffie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index.  Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG Advertising Agency held the top rankings in the categories of Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency, respectively.

Affinity Sydney has ranked #11 Most Effective Independent Agency in the world in the 2017 Index and Red Planet Sydney ranked #72. The Monkeys ranked #38 Most Effective Agency in the world.
Havas-NewStaff-May2017-web2.jpgHavas Village Melbourne is expanding with the announcement of eight new hires across Havas Melbourne and Red Agency Melbourne. The appointments add further capabilities and bandwidth to the growing operation in creative, media, PR, social and production.

The new starters at Havas Melbourne follow the appointment of Havas Melbourne's new executive creative director, Damian Royce, earlier this year, and will support a number of client wins and continued growth of current clients across the Village.
Andrew_Livingston LR2.jpg303 MullenLowe is ramping up its media offering joining forces with its global network media partner, MullenLowe Mediahub to form 303 MullenLowe Mediahub Australia.

The expanded media offer will be headed up by Andrew Livingston (pictured) as chief media officer, who joined 303 MullenLowe in January and will be housed in 303 MullenLowe's offices in Sydney and Perth. Mediahub will continue to be fully integrated with 303 MullenLowe's creative, digital and PR capabilities, but will add scale and significant international credentials to the offer. Livingston will be supported by Phil Ely in a new role as head of communications planning and 303 MullenLowe's general manager for media, Jacqui Purcell.
Screen Shot 2017-05-26 at 8.19.22 am.jpgTo launch the new Lexus LC 500, Lexus Australia has collaborated with Semi Permanent and M&C Saatchi Sydney to create 'Hidden Artistry' - a large scale exhibition of immersive public installations at the Semi Permanent conference at Carriageworks Sydney May 25 - 27.

The exhibition explores the tradition of Japanese Takumi, which means 'master craftsman' in Japanese and is synonymous with exceptional attention to detail and a commitment to achieving perfection. The production of Lexus vehicles is similarly immersed in this tradition.

Cannes Contenders: Y&R Brisbane

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Y&R Brisbane

Christmas is the busiest time of the year for advertising clutter. So Powerball decided to take a less traditional approach, taking over one of Australia's busiest airports to create one brave outdoor stunt. The gift-wrapped 80-seater private jet, combined with a snap-and-share promo, generated a wave of social media shares. Holiday-makers snapped and shared it, and coverage on prime time news helped reach 1.5 million people in just 24 hours.
Screen Shot 2017-05-26 at 8.09.37 am.jpgThe journey of KFC's food and how it ends up 'Finger Lickin' Good' is celebrated in a new story-based campaign launched this week via Ogilvy Sydney.

Developed to give meaning to the 'good' in its famous tagline, the new campaign extends across a range of digital only executions including YouTube Masthead, TrueView long form, Bumper ads, Desktop and Mobile banners including Mi9 page takeover, digital radio (Spotify), Facebook, Instagram, Twitter, eDMs, in App message, SEO, and website landing page.  A range of mini loop animated movies have also been created that each talk to 11 different 'secrets' about how KFC makes its food so 'Finger Lickin' Good'.

Screen Shot 2017-05-26 at 7.44.38 am.jpgInterbrand has announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE), Ready Set Rocket, and Facebook, putting a spotlight on emerging brands that are affecting change and embodying growth.

The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow.
18619907_10156569216919848_4104751610231308230_n.jpgIn the lead-up to the AWARD Awards the CB/LIA Legendary Lunch was held today at Kingsleys on Woolloomooloo Wharf in Sydney.

The lunch - which was attended by Australia's top creative directors and selected production company executive producers - was generously sponsored by New York-based Barbara Levy,  president of the London International Awards, 18620487_10156569216279848_2869446753137973542_n.jpgwho is visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.

Says Levy (left): "LIA is both proud and honoured to be co-hosting the LIA/CB Legendary Lunch during AWARD week in Sydney.  Over the years, LIA has had a front row seat in watching the Australian advertising community grow to become a Top 3 global powerhouse.

"Co-hosting is our way of giving thanks to those who have supported us throughout the years. It is a privilege for LIA to be part of this event, a way of showing the respect and admiration we have for the creatives who have led the way. What better time and place to do this than during AWARD week when the Australian creative community celebrates its achievements within this great industry."

CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.


BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Screen Shot 2017-05-16 at 9.41.31 am.jpgEarly indications suggest there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year - and delegate numbers worldwide are expected to be up from last year with more seminars and events at Cannes 2017 than ever before.

Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay and boutique Design and VFX house Fin, based in Sydney and Shanghai, will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.

PP_Master_Identity.jpgFIN-LOGO.jpegSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket:


LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Simon_Jules_Mat_Colour (1).jpgIndependent agency The Hallway has hired Mat Rawnsley (centre), one of the country's most experienced planners, as strategy director, in a move that further cements the agency's data-driven approach to creativity.

With over twenty years experience, most recently at OMD Sydney where he was group strategy head, Rawnsley has worked in both media and creative agencies, including three and a half years as head of media and comms planning at The Monkeys.
Screen Shot 2017-05-25 at 8.37.28 am.jpgNewly positioned cultural branding agency Initiative has today named Sian Thomas as head of brand and content partnerships. She will be based in Melbourne and will work with Initiative clients on a national level.
Thomas is currently head of mobile and technology at Initiative's sister mobile solutions agency Ansible Melbourne. Before that she was creative solutions director at Ensemble, the activations and sponsorship agency and prior to that she was digital strategy and integration manager at Yahoo7/Seven West Media.

Cannes Contenders: whiteGREY

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

MPAN Cannes 2017 Digital PROOFS_[7063x5008px]2 (1).jpgMPAN: The Unmissables

With over 2,000 long term missing person cold cases in Australia, our challenge was to help families of the missing reignite public interest in the search. Police can't do anything without a lead, so the help of the public is the only hope these desperate families have. The Unmissables uses an online platform to connect the families of long term missing people with volunteer writers and artists to create reimagined missing persons' posters. The Unmissables replaced vital statistics with personal stories, grainy photocopies with stunning, emotive, memorable portraits, hopelessness with hope.
Screen Shot 2017-05-25 at 8.17.34 am.jpgIn keeping with its mission to be "the most interested agency in the world", The Royals is taking part in a panel discussion at Vivid Ideas, Asia Pacific's annual celebration of innovation, creativity and change community, which is part of Vivid Sydney.

The agency's head of strategy, Michaela Futcher (pictured) will join a panel of five speakers in a session titled Human & Machine: The Next Great Creative Partnership at 2pm, Friday, 2 June. Group discounts are available to agencies buying 5 tickets or more.

Donate a Fish [2][5].jpgCase Study: Earlier this year Coastguard Northern Region and DDB New Zealand pioneered a new way to raise funds for the life-saving organisation. Instead of asking the donation-fatigued public for spare cash, they asked boaties for a donation much closer to their heart - their freshly caught fish.

Coastguard is the only emergency service that operates on the water, saving thousands of kiwis' lives every year, but as a not-for-profit, non-government organisation they are heavily reliant on the generosity of the New Zealand public to maintain operations.

To help make sure the organisation's fundraising stays relevant and continues to get in front of the right people - boaties and water users - DDB New Zealand worked with Coastguard Northern Region to trial an innovative way to raise money...without collecting money.

Screen Shot 2017-05-25 at 8.03.53 am.jpgUK based-Axis Animation, creator of high-end genre animation for video game, film, television, theme parks and beyond, has announced a partnership with design and film production company Jumbla in Melbourne, to enhance its service offering, adding high-end motion graphics to the mix.

Jumbla's most prominent project in partnership with Axis comprises 12 design-led videos that blend motion graphics and animation for Microsoft's Forza Motorsport 6 expansion packs, NASCAR and Apex. Each video speeds through a different period of racing, the high-velocity visuals rushing from the scratchy sepia of early head-to-heads, through the neon-tinged vector lines of the 80s, and into the slick painterly visuals of modern rubber-burning drifters.
Bonds_The Boys.jpgClemenger BBDO Melbourne has continued their extraordinary 18 month creative performance with an outstanding showing in Campaign Brief's THE WORK 2017. The agency has the most acceptances in THE WORK this year with 37 of their 76 entries accepted.

This year saw a strong showing across Asia-Pacific with agencies from Australia, Thailand, New Zealand, Taiwan, Indonesia, Malaysia and Hong Kong all ranked in the top 10 best performing agencies. Australia has 4 agencies in the Top 10 ranking and New Zealand, Hong Kong and Thailand have 2 agencies each.

Ogilvy & Mather Bangkok and Leo Burnett Sydney were the equal #2 best performing agencies with 24 acceptances each.

BBDO Bangkok and J Walter Thompson Sydney ranked at equal #4 with 19 acceptances each and ADK Taiwan, Clemenger BBDO Wellington and Hakuhodo Indonesia were equal #6 with 18 acceptances each. Malaysia's best performing agency, Leo Burnett Malaysia, ranks at #9 with 17 acceptances and rounding off the Top 10 in THE WORK 2017 is Cheil Hong Kong, Colenso BBDO Auckland, DDB Sydney and Ogilvy & Mather Hong Kong with 16 acceptances each.
Screen Shot 2017-05-24 at 11.03.49 am.jpgExperienced digital and media leader, Glynn Honey has joined Y&R Brisbane as managing partner, working alongside current GM, Fiona Caird.
Honey was previously MD of Mark, M&C Saatchi's digital agency and was most recently with Maxus Media in Asia, advancing the digital and strategic offering of its Malaysian office, as MD.

Says Phil McDonald's, CEO, Y&R ANZ: "Glynn has an impressive blend of skills. He has extensive experience in customer engagement, data analytics, and media and brand strategy. Exactly what our clients require more of in today's landscape."
Screen Shot 2017-05-24 at 10.47.56 am.jpgExit director, Ben Lawrence has recently returned to TV commercials after an intensive edit schedule for this latest feature length documentary 'Ghosthunter'.

A powerful and visually rich film that follows a western Sydney Ghost Hunter, who has spent the last 25 years searching for his absent father. Since 2010, Lawrence and his team have navigated this multi-character story to reveal a complex web of emotionally charged stories, going back several decades.
BBDO Network.jpgClemengerBBDO_Staff.jpgBBDO is the top ranking network in Campaign Brief's THE WORK 2017. The network has 6 offices that contributed to their overall network total of 106 Acceptances. BBDO edged out Leo Burnett, who had 8 offices that contributed to their high total of 97 Acceptances.

The third highest ranked network is TBWA with 62 Acceptances followed by Ogilvy & Mather with 58, Dentsu with 51 and J Walter Thompson with 48 Acceptances.

BBDO's performance was led by creative powerhouse Clemenger BBDO Melbourne with an amazing 39 acceptances in THE WORK 2017. BBDO Bangkok (19), Clemenger BBDO Wellington (18), Colenso BBDO Auckland (16), BBDO Singapore (7) and BBDO Guerrero Philippines (7) also contributed.

Leo Burnett's 97 acceptances was even across 8 offices - led by great performances from Leo Burnett Sydney and Leo Burnett Malaysia with 24 and 17 respectively. Also contributing were Leo Burnett Melbourne (15), Leo Burnett Taiwan (11), Leo Burnett Philippines (10), Leo Burnett Bangkok and Jakarta (8 each) and Beacon/Leo Burnett Japan (4).


#1 BBDO  (106)
#2 Leo Burnett  (97)
#3 TBWA  (62

Campaign Brief G sponsors

Campaign Brief S sponsors

Campaign Brief Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
Add to Technorati Favorites

Latest comments

All time most comments

Current issue

Campaign Brief Magazine