ADFEST 2019 ICON.jpgAdFest has announced the dates and theme for next year's festival, which will be held at the Royal Cliff Hotels Group, Pattaya, Thailand from Wednesday 20th March to Saturday 23rd March 2019.

AdFest 2019 will again be divided into two streams: Craft@AdFest on 20th - 21st March and Creative@AdFest on 22nd - 23rd March.

Says Jimmy Lam, president, AdFest: "Craft@AdFest is dedicated to craft and technology, highlighting the latest production, digital, content and technology trends. Creative@AdFest is all about creativity - the DNA of AdFest - and will focus on inspiring and pushing the boundaries of the creative and communications industry in the Asia Pacific and MENA region."
Phil-Nobay-2018.jpgAfter two years as executive creative director of Ogilvy Brisbane Phil Nobay has left to focus on his creative consultancy, Philler, which he launched back in 2011.

Says Nobay, who joined Ogilvy in August 2016: "I've teamed up with shining stars in brand strategy and content creation, to partner with clients that value the more agile consulting model. I leave Ogilvy on good terms and wish them the best of luck."

Before Ogilvy, Nobay was creative director of Brisbane digital agency Publicis Pusher. He has also held following senior roles at Clemenger BBDO, EuroRSCG and McCann-Erickson, TBWA\GGT, Wunderman Y&R and Grey in London.
BP 1.jpgYou've heard of FOMO, but what about FOMU? In its latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU ('Fear of Mucking Up').

DDB Group Melbourne executive creative director Stuart Turner said the FOMU platform came from both personal experience and customer insights.

Says Turner: "We've all been in a position where we needed to tackle a large-scale paint job and felt overwhelmed or scared about how to approach it. It's this insight that led us to come up with FOMU - the 'Fear of Mucking Up'.

Screen Shot 2018-08-21 at 8.33.32 am.jpgAustralian technology company, MYOB today revealed its new creative platform Done by in-house creatives The Purple Agency.

The creative platform is based on the shared pain point that no matter the business size, business owners have an endless list of things to do, and accounting and managing finances often sits at the bottom of the list.
Social_iProspect_Whitepaper (1).jpgiProspect has released The Future is Voice Activated - a bespoke research piece that investigates voice adoption and usage across smartphone owners in Australia, China, India, Indonesia, Japan and Singapore. The white paper uses these findings to outline implications for marketers when crafting their voice strategies across the six markets.

Together with insights consultancy idstats, iProspect surveyed over 1,800 smartphone owners aged 18 to 50 years old across Asia Pacific in April 2018 to reveal the impact and scale of voice technology (voice search, voice-activated AI assistants, voice-enabled application functions, etc.) in Asia Pacific today.

Pat Langton: The value of an idea

PR Value of ideas (1).jpgA blog written by Pat Langton, creative director/partner of Magnum Opus Partners, Melbourne

Working in advertising is great. After all, we sit around all day coming up with ideas for clients, talk about movies or TV shows, watch good and bad commercials, come up with some more crazy whacky ideas, play some table tennis or playstation, talk more about movies and then go home, and rinse and repeat it all again tomorrow.

Friday's everyone knows we all go to the pub at noon and we come back to work... well... on Monday morning. It sounds great right?

No. You see, that's what it used to be like. So long ago that most people don't actually remember those days! Those good old days, with endless budgets, three-to-six month turn around times to craft the work, using the best photographers, amazing directors and clients who let you do what we did best, produce quality work for a shit load of money.
Help PR (2).jpgM&C Saatchi has created a campaign for the nation-wide launch of express alcohol delivery service, BWS On Demand.

The delivery service aims to help Australians who have forgotten to stock the fridge, missed a special occasion or when unexpected visitors pop in. Now available from more than 340 BWS stores including the metro areas of Sydney, Brisbane, Melbourne, Adelaide, Gold Coast and Perth, BWS On Demand delivers chilled drinks in an hour.

The cheeky and slightly irreverent campaign demonstrates how BWS On Demand acts as a rescue service that saves Australians from getting booze themselves whenever the situation is critical.

Says Cam Blackley, chief creative officer at M&C Saatchi: "Most of us can relate to a time when the drinks situation has become an emergency. And while it's trendy for brands to talk about helping their customers, we're proud to work with one that delivers it - in about an hour."

The fully integrated campaign - executed across out-of-home, street furniture, radio, digital and social - launches tomorrow, August 22.

Bruce Matchett has a pint with Seaniebee

SEANIBEE.jpgBruce_Matchett_BANJO (1)-thumb-300x398-221825.jpgA Pint With Seaniebee is an informal chat between globe-trotting planning director Sean Boyle and creative folks who have lived, or are living brave, interesting and unconventional lives. He examines how their background and upbringing forged the path they went down; what decisions they took that made all the difference; what ideas they have to change the world in which we live; what life-wisdom they have garnered; and looking back, perhaps what they might change or what advice they might offer up to those following in their footsteps.

Born into a Scottish mining family, the death of his older brother in an accident changed Bruce Matchett's life at a very young age.  Always artistic, Bruce, now creative partner at Banjo Sydney, managed to get himself to art college and a long and fruitful international advertising career followed. An alcoholic, Bruce has been sober for 30 years and gives a frank and candid account of his struggle with the drink.  A deep thinker, with a thirst for accumulating life-wisdom, he has also spent time in a monastery in Northern Thailand and shares some of the profound life lessons learned during his stay.
 
PLAY THE PODCAST
IMG_0652.jpgSweetshop has appointed Llew Griffiths to the newly created position of head of production based out of its Sydney office. In the role, Griffiths will oversee all productions across Sweetshop's Sydney and Melbourne operations, as well as being integral to the bidding process.

Griffiths has over 17 years of experience, split between both production company and agency sides. He began his career in Saatchi & Saatchi TV production department in Sydney, during which time the agency was awarded Agency of the Year three years consecutively by Campaign Brief. After seven years he moved to the UK where he continued to work as a freelance producer. Upon returning from the UK, he returned to Saatchi's where he soon became executive producer. In 2014, he moved production side, producing numerous commercials for some of the county's top directors on local and international campaigns.

Griffiths has worked with brands including ALDI, Toyota, Cadbury, Steinlager and Foxtel, and has been credited as agency or production producer on winning campaigns at every major advertising awards show, including Cannes Lions, D&AD and LIA.
04-WGI.jpgBrand consultancy Re is one of six international agencies participating in the World's Greatest Internship.

Two lucky interns will receive the opportunity to work at six studios around the world with accommodation and travel expenses covered by the program's sponsors.

The six studios taking part are Butchershop (San Francisco), Collins (New York), Made Thought (London), Base Design (Brussels), Parkside (Graz, Austria) and Re (Sydney).

Applications close next week on Monday 27 August with the winning candidates judged by the agencies. For more information and to apply, visit the World's Greatest Internship website.
Deloitte-Grand-Prix (1).jpgDigitally inspired solutions to healthcare issues have dominated the winners' list at the 2018 AMY Awards held last Friday. From a voice activated patient assistant, hidden hearing test, normalising mental health via digital support, secret help text messages for domestic violence victims and heart-wrenching strategies to address the issue of voluntary euthanasia; the AMYs winners demonstrated the power of digital to make a real difference to the lives of Australians.

Digital + Technology Collective (D+TC), the peak body for the digital and technology industry, announced the winners of the 2018 AMY Awards at an industry celebration event in Melbourne on 17 August.
Adstars Party.jpgIf you are making the trip to the AdStars Festival in Busan, South Korea this year then join us for a great night of fun at the Campaign Brief Asia Legendary AdStars Party.

The party is being co-hosted by our great friends PixelBox, MPC, Directors Think Tank, and Hotshots and all AdStars delegates are invited.

It's going to be another Legendary night!

Details:
9:30pm til late
Friday August 24th
Gaerilla Bar
Haeundae Beach area
Busan, South Korea

See you there.

HaasPR.jpgFollowing another successful year, Brother & Co. has bolstered its strategy department with the hire of senior strategist, Tharina Haas.
 
Originally from Cape Town, South Africa, Haas brings with her a wealth of international experience across the FMCG, telcos and banking sectors.

Says Kurt Viertel, co-founder, Brother & Co: "Tharina is uniquely qualified and experienced and we're thrilled that someone with her international credentials has joined at this pivotal growth period for the agency."
Screen Shot 2018-06-06 at 10.15.08 am.jpgScoundrel has announced its new partnership with global production house Hungry Man to represent their directors in the Asia Pacific market.

The new relationship has kicked off with a four part campaign for McCafe with DDB Sydney, directed by Ric Cantor. The McCafe project continues Cantor's success in this market following on from his highly awarded NZTA campaign 'Hello' for Clemenger BBDO Wellington and his Mars 'Enough Chocolate to Deal with Anything' campaign for Clemenger BBDO Melbourne.

Says Adrian Shapiro, executive producer/co-founder, Scoundrel: "Representing Hungry Man is part of our commitment to producing world class storytelling in this market. We're very excited to be working with a highly awarded global company with such strong roots in comedy."


 For Hungry Man director enquiries contact - adrian@scoundrel.co or kate@scoundrel.co.
MADC_Stars 1 HERO small (1).jpgThe MADC is set to showcase Melbourne's best creative work once again.

With no gold, silver or bronze, the MADC Stars Creative Showcase promises to be a curated collection of the best of the best. A reimagined, reinvigorated and reformatted award show, with submissions just $50. The new pricing structure is designed to make participation accessible for all, and generate recognition for Melbourne's worthiest work.

Submissions will be judged by an esteemed panel of awarded expats, chaired by past MADC president and renowned global creative, Matt Eastwood. Rather than one winner per category, a showcase of the very best Melbourne has to offer will be elevated and celebrated, with judges providing commentary on why the selected works are deserving of recognition.
david-jones-eastland (1).jpgDavid Jones has confirmed that the upmarket department store has added Maud and Medium Rare to its roster of agencies.

Maud has been appointed as David Jones' brand agency partner, whilst Medium Rare has been enlisted as its new content agency.

David Jones' previous creative agency was TBWA\Sydney.

Statement from David Jones: "David Jones is focused on finding new ways to connect with our customers and we believe Maud and Medium Rare are the right partners for us to collaborate with on this. Maud will be driving bigger, bolder moments for David Jones, whilst Medium Rare will lead our content strategy and approach; already via JONES magazine, but additionally in driving content-led campaigns for key categories. We believe both partners are exceptionally well placed to elevate David Jones customer engagement and bring about a fresh and exciting new creative direction for the business."
Screen Shot 2018-08-20 at 9.01.44 am.jpg Six weeks after opening its doors, Nylon Studios Melbourne celebrated its official launch with a studio warming last Thursday night in South Melbourne.

Greeted upon entry with a signature Nylon Pink cocktail, the chic industrial space was filled with clients, colleagues and friends alike. Guests were treated to a tour of the newly-built studio boasting two state-of-the-art sound suites with a composer's studio soon to be added.
0.jpgOMD has today announced the appointment of Kyle Le Geyt to head of digital, OMD Melbourne. Le Geyt will lead the digital offering across all OMD Melbourne clients.
 
This news follows the announcement of Sian Whitnall's promotion to chief dugital officer for OMD Australia, bolstering the digital leadership of the agency nationally.
 
Le Geyt brings extensive digital planning and integration experience to the agency. He joins OMD from Carat London, where he drove digital transformation across a number of blue chip clients. Le Geyt was responsible for developing and introducing a new inter-agency planning optimisation platform, focused on real-time data and transparency. He was also part of the team examining the impact of data and privacy on future planning approaches.
CLAIRE_VAN_HEYNINGEN colour med res (1).jpgGlobal digital powerhouse, Mirum, has officially launched in Australia opening its first office in Sydney. Considered one of the fastest growing agency networks in the WPP group, Mirum Australia is part of the broader J. Walter Thompson Group of companies and will incorporate the Group's existing local digital specialist Webling.

Mirum Australia will be led by managing director, Claire van Heyningen (left), who joined the business in February 2018 to oversee the successful incorporation of Webling into the Mirum network.

Says John Gutteridge, CEO APAC, J Walter Thompson: "Combining the global strength of a digital brand such as Mirum with the local knowledge and expertise of a strong local digital agency represents an amazing opportunity to further solidify Mirum's digital leadership in this region.  This is an exciting next step for Claire and her team, and the strength and breadth of the local team's capabilities will make it a competitive market player."

Gabberish #5: The Feedback Issue

Gabberish_Feedback.jpgThe fifth issue of Gabberish, creative therapy for creative minds, is out today exploring the issue of feedback. Featuring an interview with Dee Madigan, owner and ECD of Campaign Edge, this issue also contains songs, poems, essays and illustrations, as well as advice from ECDs and CCOs around the country about how to navigate client feedback while keeping your idea intact.

Says Siobhan Fitzgerald, Gabberish editor and M&C Saatchi Melbourne ACD: "Giving feedback is as hard as getting it, but learning how to deal with everyone's opinions and keeping your idea intact is one of the toughest lessons you can learn in this industry--so we're getting advice from people who have made an art of it."
Greens_KeithKennedy_PR (1).jpgGreens Baking has this week launched a new integrated campaign titled 'Sneak in a Cake Break' via Saatchi & Saatchi, Melbourne.
 
While baking from scratch is a gratifying experience, it has always required an investment of time and energy. Greens Baking's Cake Break is an innovative range of delicious single-serve cakes that you can microwave in under a minute. With the Cake Break range, it's now possible to bake almost anywhere - as long as you have a microwave.

PeterHorgan.jpgOmnicom Media Group have been ranked joint first in the RECMA July 2018 chart, according to RECMA's 2018 'Qualitative Evaluation' report released last week.

The volume rankings include metrics such as vitality, which covers competitiveness in pitches, new business wins, as well as stability of CEO and heads of expertise. The report also includes a detailed structure analysis, which focuses on resources of the agencies in terms of digital and diversified experts, as well as an assessment of their client portfolio. These all contribute to overall momentum at a group level.
 
Says Peter Horgan (pictured), CEO, Omnicom Media Group Australia & New Zealand: "We believe in a client first, brand led and group supported approach, so it's great to see the combined success of OMD, PHD, Resolution, and Annalect shine through."
ZBJS.jpgLeading data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN) has acquired Amicus Digital, Australia's leading independent specialist in Salesforce Marketing Cloud.

Amicus Digital's team of marketing cloud technical experts add significant capability and scale; accelerating Merkle's growth and differentiation in Australia.
62f83312-352d-4c34-85a0-731ad3999c62.jpg
UPDATED - Disrupting the traditional industry awards model, The Immortal Awards provides LBB members with a global award that is free to enter, easy to enter and hard to win.

Inspired by Sir John Hegarty's belief that creative companies rarely create more than five genuinely award-worthy pieces per office a year, The Immortal Awards only allows entrants a maximum of five entries.

The limit ensures only the very best creative work is entered and creates a democratic, level playing field for all entrants. It's not about playing the numbers game, it's simply about recognising the creative ideas - and the creative talent behind them - that will live forever.

LBB made the decision that entry should come at no additional cost to its members because they understand the importance of awards in furthering the careers of creatives but recognise just how tough the industry is now, particularly financially. As long as your company or office is a member of Little Black Book, you'll be able to enter the award show free of charge.

LIA extends deadline to 1:00pm AEST, Fri, Aug 24

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to next Friday, August 24, 1:00pm Australian Eastern Standard Time.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
DeeCB.jpgCampaign Edge is now in Darwin, having merged with local Darwin agency, Sprout to form Campaign Edge Sprout.

Sprout was started 18 years ago by Anya Lorimer and is the Territory's largest design agency, while Campaign Edge has offices in Sydney, Brisbane and Melbourne and is led by creative director Dee Madigan (left).  The agency's recent campaign 'No one Deserves a Serve' was a finalist for the 2018 Ad of the Year.

Campaign Edge Sprout, Darwin will capitalise on Madigan's 20 years' experience in the advertising industry and success in developing integrated campaigns for some of the world's largest brands, including HSBC, Coca-Cola, J & J, Unilever and Nestle.
a20p2853 (1).jpgIndependent experiential consultancy, 4Horsemen Agency, has entered into its first unique partnership opportunity announcing a collaboration with Melbourne Basketball Events business, Streetball Madness Events, for its upcoming King of Oz and Streetball Madness 2 Events.

December 2017, the first Streetball Madness tournament was held in Melbourne where 24 teams, compiled of past and current professional players and some of Melbourne's best unknown basketball talent, competed for a huge $25,000 in Streetball Madness 1. In addition to the main tournament, fans were treated to All Abilities, Legends, Youth and Women's games, children's clinics, outdoor open shooting courts and various onsite pop-up activations. The free event was visited by thousands of consumers from around Australia and followed online by an audience of over 400,000.

ArsenalMary (1).jpgCelebrating what it means to be a fan of the Premier League, from a uniquely Australian perspective, Optus has partnered with English football magazine Mundial to find the most dedicated fans in Australia.

The new campaign, Because Football, developed by Mundial, together with UM and Yes Agency, is a documentary project that celebrates the unique and vibrant world of Australian Premier League fans.

There are 20 fans, supporting 20 teams with 20 stories to tell. Six of these stories will play a role in Optus' 2018/19 Premier League advertising campaign.

Qantas_180724_6546-2 (1).jpgQantas has joined with its partners - including sports teams, Olympians and Paralympians, and leaders in the arts - in a new video, created by Brand+Story, celebrating the importance of diversity to national life.

The 60 second video opens with actor and Qantas Ambassador Hugh Jackman on Maroubra Beach, talking about the Australian spirit and "standing up for a fair go".


Screen Shot 2018-08-17 at 8.36.12 am.jpgUnibet has launched its latest campaign via Ninth Wave, featuring everyday Australians making casual or humorous bets with family, friends or work colleagues.

The 30 second TVCs lead with the Socceroo's most capped player and goalkeeper Mark Schwarzer, who is watching a game of soccer on his mobile...on a bus. He is challenged by an old lady hovering next to him, on the outcome of a penalty. In the second execution, champion Australian UFC fighter, Rob Whittaker, threatens to annihilate his opponent...(with whom he is playing a video game!). The ads were shot both here in Australia and in Las Vegas where Rob is 'coaching' the next generation of champions on UFC's Ultimate Fighter program.

Ryan Hedditch & Samantha Summers.jpgPosterscope, Dentsu Aegis Network's specialist out-of-home agency, has today announced the promotion of Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney group business director.

In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers' promotion will see her lead the Sydney out-of- home media specialists and drive business value across Posterscope's media agency relationships. Hedditch and Summers will sit on the executive leadership team and report into Bryan Magee, managing director.
b9tb6y0z7t3s44tcmyyl.jpgUnLtd, the media, marketing and creative industry's social purpose organisation, has announced a total industry contribution of $10.5m to social impact in FY18.

To celebrate and showcase the fantastic positive impact our industry has generated, UnLtd has also announced the launch of the inaugural Big Dream event in partnership with the MFA.
 
The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21% compared to the previous financial year due to a growth in corporate partners, and an increase in fundraising through events and media inventory donations.
Elizabeth Vaz 1 (2).jpgStarcom client business director Elizabeth Vaz clocked up a rare milestone in the advertising industry - celebrating 30 years with Starcom this week.

Vaz began her media industry career with Masius Advertising before she joined what was then Total Media in 1988 as personal assistant to the managing director.  In 2001, Starcom and Total Media merged to create what was Australia's second largest agency. She has worked in various roles at Starcom, including media buying, planning and strategy.

Her 30-year anniversary was celebrated at Starcom with speeches and accolades, led by Melbourne managing director, Stuart Jaffray, and surrounded by staff. Her daughter, Andrea Vaz, is continuing in her mother's footsteps and works at Publicis Media as research systems manager.
Screen Shot 2018-08-17 at 7.24.18 am.jpgThe 2018 Midas Awards for the World's Best Financial Advertising is now open for entries.
Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.

Says Scott Rose, executive director of the Midas Awards: "The Midas Awards has a 17-year legacy of honoring the World's Best Financial Advertising. Midas' reach extends over regional, national and continental boundaries to provide a global view of advertising and corporate communications in the international financial community and continues to be the only international advertising competition that honors the world of financial advertising and marketing."

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