Chandler-Poem-by Lionesl Hunt_Layout 1.jpgA fitting farewell was had yesterday for the legendary Mike Chandler, with much laughter and tears amongst the several hundred friends and family at the Camellia Chapel at Macquarie Park.

The service was MC'd by Ron Mather, with a chorus of tributes from Dick Greenlaw, Paul Walter, Doug Ferris, Neil Shennen, Tony Blackwood, and an unlikely, but incredibly moving poem (reproduced opposite) from his close friend Lionel Hunt.

A wake was held at one of Mike's more recent hangouts, Beach Road Dining at the Palm Beach Golf Club. The afternoon was an amazing pouring out of amusing Mike stories, and nothing but genuine love for one truly great man. He will be missed by more than he will ever know.

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ZiaBerlin.jpgThe Berlin Film Festival's Culinary Cinema section will be held under the motto "A Taste for Balance" from February 10 to 15, 2019. Ten documentaries and two fiction films focussing on the relationship between food, culture, and politics are being presented this year.

In this edition of Culinary Cinema, the topic of "balance" comes up in all the films. "Keeping taste in balance is not just a good idea for a healthy diet, but also a recipe for maintaining democracy," says festival director Dieter Kosslick in explaining the motto.  For both of Chefs it is about balancing the past and the present.

Culinary Cinema will host the world premiere of the Netflix Original series Chef's Table documentaries on Asma Kahn and Mashama Bailey.
TARA.jpgComms Council has announced the international judged for this year's Axis Awards - DDB Sydney executive creative director Tara Ford and Juniper Park\TBWA, Toronto executive creative director Jenny Glover.

Ford is a board member of the Communications Council Australia with experience working in some of the most creative agencies around the world,

Ford's work has been consistently recognised throughout her career, winning her in excess of 200 awards, on a range of clients, both for creativity and effectiveness. They span across the disciplines of brand experience and activation, direct, social media, PR, integrated, print, print craft, outdoor, media, film, film craft, design and Glass (Good). Award shows include; Cannes, D&AD, Webby Awards, One Show, Spikes, British Television, Midsummer Television, Creative Circle, Kinsale, Mobius, London International and New York Festivals, Caples, Clio, Locus, ADMA, AWARD, AdNews and B&T.
Cms_BcOUcAA9eNU.jpgReflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor a pair of submission categories covering those areas for this year's ADC 98th Annual Awards, one of the world's longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Under the new agreement, Snapchat is official sponsor of the show's Interactive-AR/VR and Experiential Design-Digital Experiences categories.

In addition, The One Club has this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform's individual qualities and strengths.
Social_Officeworks (1).jpgColumbus, a Merkle Company has retained the digital strategy and performance marketing contract for Officeworks for the 12th year in a row after a competitive pitch process.

The agency will continue to manage the leading retailer's digital strategy, performance marketing (paid search and programmatic), content (strategy, production and amplification) and social media (strategy, production and amplification).
Sabrina_End.jpgUncle Tobys aims to rekindle the sense of possibility that comes from growing up in the land down under in a new campaign 'Great Grows Here' via Ogilvy Sydney launching today. This is the first time Uncle Tobys have had a united brand idea across all product portfolios.
 
As the brand that's been growing greatness by the banks of the Murray River for over 125 years, there's no one better to tell the stories of a new kind of great growing around the country - one that takes a step beyond Australia's traditional perception of greatness - gold medals.
 
Says Andrew Hankin, associate creative director, Ogilvy: "The 'Great Grows Here' positioning shines a light on what great now looks like in Australia while reminding people that we're still the lucky country.

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Aussie expat Milla McPhee, strategy director at adam&eveDDB, arguably London's hottest agency, has been promoted to head of planning. 

McPhee, who joined the agency in 2016, will manage the day-to-day running of the planning department and continue to lead strategy on key client accounts. She previously worked at Grey London and before that five years at Droga5 in New York.

McPhee graduated from University of Sydney with First Class Honours, and after a short stint learning the planning ropes at Droga5 Sydney, headed to Droga5 New York.
 
Nick Hirst, who joined the agency in 2014 from Dare, will step up from his current head of planning position to the role of executive strategy director. Hirst, who leads planning on Volkswagen, Aviva and McCain, and along with Alex Hesz, led strategy on the successful European Volkswagen pitch, will drive adam&eveDDB's core planning and data offering.
  
Says Hesz, chief strategy officer at adam&eveDDB: "Holding the 'triple crown' of planning last year - the IPA Effectiveness Agency of the Year, APG Agency of the year and Effies Agency of the Year - shows the standards we set ourselves; standards that Milla and Nick have helped us establish. They're smart, kind, progressive, and I am proud to come to work with people like them."
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Tradie has launched Tradie Blue underwear, a product line where profits go to the Prostate Cancer Foundation of Australia to help fund prostate cancer research programs. 

To support the initiative, Melbourne agency The Incubator has produced a TVC starring Honey Badger Nick Cummins that will be screened during the 2019 Big Bash series from this Saturday. 

Mike Chandler: Campaign Brief Hall of Fame

Chandler-CB-2004-Hall-of-Fame.jpgLegendary typographer and art director, the late Mike Chandler, was inducted into the Campaign Brief Hall of Fame in 2004. In Campaign Brief's The Work 04 annual of that year fellow Hall of Famer Lionel Hunt paid tribute to a master:

The first time ever I saw his face.

The first time I clapped eyes on Mike Chandler was at Leo's Spaghetti Bar in Fitzroy Street, St Kilda in Melbourne.

This venerable institution was, as luck would have it, dead opposite The Campaign Palace so naturally we had to pay it a daily visit.

I was introduced to Mike by Ron Mather and we were all to have a fine lunch. "The usual please, three grilled flounder and three bottles of Nastro Azzuro". 'Nasties' we used to call them as they did have a tendency to make you a little aggressive with account people in the afternoon.
Shahrams Table 1.jpgTrue love. Finding it can seem as elusive and impossibly unobtainable as uncovering three beautiful pieces of film from three international and Australian directors, each offering a different interpretation of one lonely man's search for love via one obscure personal ad.

The Producers hooked up with McCann Melbourne for an initial concept and The Producers took it from there to produce three films - one directed by Mitch Kennedy, one by Lou Quill and one by Olivier Staub - each one focusing on their life's loves as metaphors for, well, love. For Mitch, it was his love of food. For Lou, it was his love of poetry and dance, and for Olivier, it was pure film noir, inspired by his love of chess.

The Producers found one personal ad, from one man - Shahram - and made that ad the heart of each film.

JGformediauseJune2016 (1).jpgWPP AUNZ has today announced that industry expert John Gutteridge is returning to Australia to take on the newly created role of chief executive officer for Wunderman Thompson Australia/NZ.

Gutteridge, who was appointed CEO of J. Walter Thompson APAC back in 2016, will also be a member of the WPP AUNZ executive committee and will be responsible for driving innovation across the entire WPP group.

WPP AUNZ Executive Director, John Steedman said, when Wunderman and J. Walter Thompson united last year to form Wunderman Thompson, that the search for an outstanding leader with a broad spectrum of both local and global industry experience across creative, data and technology began in earnest, and he is delighted Gutteridge wanted to return to Australia as he is a perfect fit for the role.

Says Steedman: "John was an obvious choice.  Wunderman Thompson is a formidable offering and the opportunity to lead the new agency and create a creative, data and technology powerhouse is just what John was after.
IKON Master logo RGB (2).jpgWPP AUNZ's integrated communications agency, Ikon Communications has rebranded to include a distinctive new brand identity and new strategic positioning.  The rebranding was created by fellow WPP AUNZ branding agency, Landor.
 
Lesley Edwards, CEO Ikon Communications said the old identity no longer reflected who Ikon was and the agency needed a bold new identity for the future which mirrored rapid growth, ambition and an unwavering desire to transform client's brands into Aussie icons.  She added that it was also very important for any new brand identity to still reflect the 20-year Australian heritage of the iconic agency.
Screen Shot 2019-01-17 at 6.50.11 am.jpgAustralia-based The Glue Society has directed a new campaign for Hiscox Insurance through AMV BBDO, London.

1 in 3 UK businesses have been affected by online hacking. And yet most do not how to protect themselves or know what to do if they fall victim to criminal activity.

Hiscox Insurance challenged its agency AMV BBDO to develop a campaign which brought this situation into the open.

The result was a real world version of hack activity on the unsuspecting staff of a London bike store - a project delivered by the all-Australian team The Glue Society in conjunction with UK production company, Biscuit Filmworks.

350_Australia_cover_pic.jpgCustomer engagement specialist agency LIDA, part of the M&C Saatchi Group, has created a pro bono campaign for 350.org Australia, the local arm of one of the world's largest creative activism groups which are working to build a powerful movement demanding climate change action.

The organisation's name refers to the safest concentration of carbon dioxide in the atmosphere required to preserve a liveable planet which is 350 parts per million. Currently, CO2 levels exceed 400 parts per million. 

VIEW THE SPOT
CHANDLER-Face-trade-ad-Derek-Hughes.jpgThe funeral service for the great Mike Chandler, who passed away late last week, will take place at 1.30pm this Friday, January 18, at Macquarie Park Cemetery and Crematorium, opposite Northern Suburbs Crematorium, cnr Delhi Road and Plassey Road, Macquarie Park.

Following the service a wake will be held from 4pm to 7pm at the Palm Beach Golf Club, 2 Beach Road, Palm Beach.


Note from photographer Derek Hughes on this famous MADC poster from the early 80s: "Mike as Pav..early 80's. Shot in my Melbourne studio, a dinner suit just arrived out of nowhere by courier.. then Lionel & Mike after a big Melbourne lunch.... the ad for Face drawn on a napkin...the only job Lionel ever art directed with me...a fun arvo!"
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Effective today, Los Angeles based, part Aussie-owned agency Mistress has changed its name to The Many. 

In January 2010, top Aussie expat creative team Damien Eley and Scott Harris (pictured) linked up with an ex-colleague from their time at Ogilvy, New York (and two other partners) to start Mistress, which launched as a project agency for marketers looking to try new things. 

Says Eley: "While we loved the name and the spirit it held, we've realized that we outgrew that positioning a long time ago. The Many represents who we've become and where we're going. It represents what makes us special and it represents our vision forward. "

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Harris says the name embodies the many nationalities, languages, leaders, approaches and disciplines they hold under one roof, working together as a modern, rebundled agency: "Breaking down the walls between creative, strategy, media, and production, we've built a reputation for strategic rigor, modern media fluency, creative agnosticism, and analytic accountability. And we've built a reputation for doing the very best work we can on behalf of our clients."

The agency, which has a staff of 70+, is opening a Boston office soon.
Amir Kassaei, creatief directeur DDB.jpgCampaign Brief can reveal that after nine years as global chief creative officer of DDB Worldwide, Amir Kassaei is stepping down to focus his time and efforts on the customized global agency C14TORCE - owned by DDB - for the car brand SEAT.

Says Kassaei on his LinkedIn profile: "It was an amazing journey but I will not miss advertising, advertising will miss me."

Prior to joining DDB Germany in 2003 Kassaei was ECD on Mercedes-Benz and Smart International at Springer & Jacoby Germany from 1997 to 2003.

Always a man of strong opinions, Kassaei caused a storm at Cannes in 2012 after this video interview with Campaign Brief went online, accusing some Cannes 2012 jurors of bias - claiming that judges of certain global holding groups had been ordered to vote for work from their respective groups.
HOJ 3 (Diana + Nikhil) copy.jpgThe APAC Effie Awards has named Geometry's Diana Cawley and Johnson and Johnson's Nikhil Tivary as Heads of Jury for the APAC Effie Awards 2019.
 
Cawley is the Chief Executive Officer of Asia Pacific for Geometry Global. She joined Geometry in 2016, and is based in Shanghai, China. Cawley relocated to Asia in 2012 to take on the role of Global Head of Retail for Cheil Worldwide and thereafter had a stint with BBDO Worldwide as Managing Director for Shanghai.
Screen Shot 2019-01-16 at 10.46.36 am.jpgSixteen entrants in the 2018 Mobius Awards international advertising and package design competition are nominees for Best of Show. They represent eight countries, led by France with six nominees. Four of them are from BETC, Paris.

Cheil Sydney is one of 16 nominees shortlisted for its "The Low Light Book" campaign for Samsung. Cheil's entry is a brochure promoting the "The Low Light Book," a compilation of photographs taken with the Samsung S9 and S9 Plus phones. The book also includes tips for improving night photography skills and low-light locations where photographers can practice shooting.
Tourism.jpgEasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia and Maybelline in China are among the 12 winning brands of the Effective Channel Integration category, WARC Media Awards 2018.

Award-winning examples of how sophisticated communications architecture has helped boost campaign effectiveness hail from a wide range of markets and cover a variety of sectors, including FMCG, travel, telecoms, soft drinks and media/entertainment.

One Grand Prix, three Golds, six Silvers, two Bronzes and three Special Awards for particular areas of expertise have been awarded by the jury panel chaired by Laurent Aliphat - head of media, Renault.
Screen Shot 2019-01-16 at 10.12.45 am.jpgPremium fashion swimwear brand Seafolly Australia has launched its first global campaign and new lifestyle positioning: "Made to Summer", an inaugural campaign from creative agency ODD, who was selected as the brand's global creative and strategic partner at the end of last year.

The campaign is running throughout Australia, the UK, Europe and North America. It launches amidst Seafolly's plans to further drive international growth and build on its position as Australia's leader in fashion swimwear.

"Made to Summer" brings to life the brand's optimistic lifestyle, grounded in the brand belief that "We don't just live, we summer." Shot in Ibiza, Spain, the new campaign moves the focus away from the big-name models that have dominated in previous years. Instead, the cast celebrates inclusivity and encourages women around the world to be confident in their own skin.

Mandie_van_der_Merwe.png_0001_Tara+Ford.jpgNew York Festivals International Advertising Awards has announced its world class grand jury. To date, NYF's powerhouse 400+ grand jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries.

Scott_Huebscher.pngFran_Clayton-001.pngRepresenting Australia on the jury are 17 of the country's finest including Mandie van der Merwe, creative director; Chelsea Parks, senior writer/ACD, VMLY&R Australia; Tara Ford, ECD, DDB Sydney; Scott Huebscher,CD, Australia; Fran Clayton, chief strategy officer, McCann Australia; Guy Futcher, creative director, McCann Australia; Chico Zuccato, creative director, Online Circle; Asheen Naidu, ECD, BWM Dentsu; Archana Murugaser, senior copywriter, The Monkeys; Alex Derwin, ECD, BMF Sydney; Harley Augustine, executive planning director, TBWA\Melbourne; Chris Ellis, CD, Cummins&Partners; Paul Sharp, CD, VCCP Sydney; Paul Le Couteur, head sound designer, Nylon Studios; Alex Fenton, founder/creative director, Fenton Stephens, Anna College, agency director, Ikon Communications and Chloe Banicevic, senior art director, The Monkeys.
14-3_Heide-Floyd_4 (1).jpgBastion Effect will roll out a new tourism campaign to drive visitation to the Doncaster and Warrandyte region of Melbourne, after winning a competitive tender called by Manningham Council.

Working with sister agencies Bastion State (creative and digital) and Bastion Latitude (research and insights), Bastion Effect has been appointed to deliver a new creative positioning for the area and showcase it through compelling content and influencer engagement.

Bastion has developed a visual identity for the campaign and a core theme that highlights both the natural and urban delights of the area. The campaign will include the development of a short social media video series as well as an influencer campaign to drive day trippers and regional visitors to artistic, delectable and historic destinations such as Heide Museum of Modern Art, Kellybrook Winery and Mullum Mullum Trail.

Channel T wins three-way Post-it APAC pitch

411199s3gML._SX425_.jpgIn 2018, Channel T was awarded the regional brand strategy and creative for the Post-it range of teamwork collaboration tools for the Asia Pacific region in a 3-way pitch. Filmed in English and Japanese, the campaign called 'Teamwork Lab', will kick off in Japan with content designed to provide B2B audiences with teamwork collaboration techniques.

As leading innovators in workplace solutions, 3M has a whole range of collaboration tools, such as Post-it Notes, Post-it Easel Pads, and Post-it Dry Erase, the flexible whiteboard solution, that can help teams get more out of project management, idea generation and other forms of collaboration.
Andy F-NZ.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads judge is Andy Fackrell, an independent creative director, writer and art director, based in Sydney and Amsterdam.

BEST TV
My pick is a timely dose of empathy from McDonald's. When your mouth's like a fur boot, Maccas beats all cures.
A decent budget for a New Year Day tactical spot; the eye patch was a nice touch at the end. READ ON...

D&AD unveils visual identity for festival 2019

DANDAD_OOH.jpgThe visual identity for D&AD Festival 2019 has been revealed today. D&AD Festival, where craft, creativity and culture collide, returns 21-23 May 2019 to The Old Truman Brewery, London - the UK's largest event for global creative talent.

The chosen theme for this year's Festival is 'Shaping the Future', echoing D&AD's position as an organisation on a mission to drive the creative industries forward.

This theme is reflected in this year's identity, designed by Village Green, which looks at the dynamic interchange between 2-D and 3-D elements inspired by D&AD's brand and the creative industries. To highlight the connection between the disciplines celebrated at the Festival, the identity uses experimental graphic forms and motifs that 'reshape' in dynamic and unexpected ways.
ALEXA.jpgShould've gone to Specsavers_Cubby House.jpgAustralia has scored 19 finalists in the early entry shortlist for the One Show 2019 global awards, according to The One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design.

VML Sydney and Cummins&Partners Melbourne lead the region with six shortlisted each. VML Sydney has scored three finalists with "Alexa Lifeline" and three for Unicef Australia "Hope Page". Cummins&Partners Melbourne has picked up three finalists for Specsavers "The Error Ridden Ad", two for Australian Red Cross Blood Service "42" and one for MADC "Meet Grant".
2019 Logies_TVC Award_Assets (1).jpgFor the first time in its history, television's night of nights will recognise excellence in advertising with the TV WEEK Logie Awards launching a Most Popular Television Commercial category.

Voted for by the general public and not the advertising industry, the new award will celebrate the best, most creative and entertaining TV commercials produced for Australian audiences.

The winning ad and agency will be recognised by appearing in the credits at the end of the national broadcast and the creative team behind the winning spot will be invited to attend the 61st TV WEEK Logie Awards held at The Star Gold Coast, Queensland later this year.

To enter a TV commercial, click here.
Screen Shot 2019-01-16 at 7.12.06 am.jpgWatch brand Seiko and media agency Initiative have developed a virtual-reality activation in the lead up to the Australian Tennis Open featuring world tennis No. 1 men's player Novak Djokovic.
 
Seiko and Initiative built the virtual-reality experience to allow people a chance to return serve from Djokovic, who is also a global brand ambassador for Seiko. The person to return the most number of serves to a pre-set target was rewarded with a unique Novak Djokovic special edition watch and a $1,000 cash prize.
 
Says Stuart Smith, group marketing manager, Seiko: "Seiko needs to constantly innovate our marketing to remain highly visible among the big watch brands of the world. Initiative demonstrated great technical and creative expertise to highlight how we can very effectively combine our ambassadorship with Novak Djokovic with state-of-the-art technology to draw people to our brand."

VIEW THE ACTIVATION
SBC_Summer Price Index_press_release_mobile_cut1[1] (1).jpgSydney Beer Co. has announced the second instalment of its 'Sydney Time' campaign - the 'Sydney Beer Co. Summer Price Index' - a temperature-related pricing initiative, via BD.

The innovation uses real-time weather data to create a temperature-related discount of up to 49% live on your smartphone. Beer drinkers are encouraged to monitor the daily summer temperature, then lock in a discount as it peaks. The discount is redeemable at some of Sydney's favourite venues, including Watsons Bay Boutique Hotel, Imperial Hotel Erskineville, Daniel San Manly, Park House and Northies during summer.

Screen Shot 2019-01-16 at 6.35.34 am.jpgThirty years after first introducing the tagline "The Best A Man Can Get," Gillette is taking a fresh look at what it means to be "the best" and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there's work to be done - together.

The program-leading short film, entitled "We Believe," was developed by Gillette's global advertising agency of record Grey New York and directed by acclaimed Australian expat director Kim Gehrig, who is represented locally by Revolver/Will O'Rourke.

The film showcases Gillette's POV of how people can work together to set the right example for the next generation of men and take positive actions that change the culture of "toxic masculinity."

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By Sean Boyle, the host of the podcast A Pint With Seaniebee. Six years ago, he was the global head of strategy for Gillette based at BBDO New York.


It is with a tinge of jealousy I write this.
I arose this morning in Dublin to the new "woke" Gillette ad blowing the bloody doors off the Internet with its "right-on-ness". 
It's very good.
I wish I'd made it.
I congratulate the agency and especially the clients at P&G who green-lit it.

That said, I sadly worry that it won't become the pioneering new direction that Gillette so badly needs.

Here's why.
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CB Exclusive - A high-energy chase, peppered with comedic twists and turns, puts the tough credentials of the new Mercedes-Benz X-Class V6 ute on display in a spot via The Royals, hitting cinema and TV screens tomorrow.
 
The launch spot was filmed in the photogenic surrounds of Canberra and Goulburn in partnership with The Sweetshop, and follows the escapade of a driver being chased by a horde of overzealous paparazzi. Every time the chasing crew up the ante - from scooters to motorbikes to choppers (and some not-so-reliable canoes) - the X-Class outdoes them, and the terrain, with toughness and ease. Showing that whatever gets thrown at it, the X-Class V6 just says: "Let them eat dust."

Sonal and Reed.jpgOgilvy has announced a new creative leadership team in the Asia Pacific region with Aussie expat Reed Collins and Sonal Dabral to lead the agency's creative efforts throughout Asia Pacific, with Collins (pictured right) continuing his focus on North Asia while Dabral (left) will take on the role of leading the agency's South East and South Asia offices.

Eugene Cheong, who has served as Ogilvy's Chief Creative Officer in Asia Pacific for the past decade, will be transitioning to a new role that is being finalized in joint conversations with Ogilvy and WPP. 

Why Australia needs a Creativity Commission

Russel-Howcroft-768x803-thumb-250x261-296957.jpgBy Russel Howcroft, PwC chief creative officer and chair of the Australian Film Television and Radio School

Australia, we have a problem. Our economy is not growing fast enough. Our old modes of generating growth are becoming increasingly less relevant. But there is a solution: creativity needs to become central to the national agenda.

Today, Australia is the world's 13th largest economy and a member of the G20. However, we're going backwards. According to PwC's 2050 Report, by 2030 Australia will drop to 29th, roughly swapping positions with Bangladesh.

The era of resting on natural assets to fuel our prosperity is over. We have to move up the value chain, and to do that, we need to find ways to better harness our human assets.

Creativity can, and should, be one of our most significant drivers of future growth and competitiveness. But many still think creativity belongs in the sandpit and not on the spreadsheet. We need to find a way for creativity's power to be front and centre in our economy.
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