Brief to Broadcast extends deadline to Oct 25

BTB.jpgBrief to Broadcast has extended its entry deadline to the new date of Wednesday, October 25.

Brief to Broadcast aims to create real change in the advertising industry - by giving 30 students under 26 the chance to steer a project from brief to broadcast in just a single day - with guidance from industry professionals and craftspeople.

The theme for this - the third - Brief to Broadcast event is 'Stick It To The Man', reflecting the need for more diversity across our business.

Tim Lindsay, CEO of D&AD, will again be in attendance for what he calls 'one of the most exciting and inspiring days in the D&AD calendar' - and is currently unique to Australia.

To get one of the remaining places, applicants will need to choose a minority they individually care about - and create a 60 second short which introduces an idea which they think will change lives for the better.
DARLINGHURST-ARTS-CLUB-logo.jpgCameras are prohibited, you can run a 30-day account, it's a collective of some of Australia's brightest creative minds and by joining you're able to improve Sydney's overall cultural fabric and change the face of mental health in Australia. Sound interesting? Then read on.  

Tonight, Wednesday the 18th of October 2017 marks the establishment of the Darlinghurst Arts Club. Based at Tatler ~ the unofficial home for ad types for the past 30 years and the adjoining Bistro at 169 Darlinghurst Road, Darlinghurst, central to most agencies within Sydney ~ the club will close its doors to the general public and will only be accessible to members and their guests Sunday through Thursday each week.

The first 100 members have already been hand-picked for their contribution to their respective industry ~ including a sizable allocation for the Advertising and TVC production industries via partners Campaign Brief, Heckler and Louis & Co, as well as RUSSH and YellowTrace who cover Fashion, Design and Architecture ~ people who are not only respected but those who share the club's vision. The end goal of this process is to create a carefully curated 500-strong membership that presents itself as the best forum for social and professional activities year round.

The club is designed to offer a legitimate place to hang mid-week with like-minded people who throughout the year will also be involved in talks, workshops, initiatives and fundraising. This project is far more interested in attracting the best and most capable minds, rather than money and status alone.
Screen Shot 2017-10-18 at 6.54.20 am.jpgThree countries; eight months of production; sixty-plus crew; ten shoot days; eighty-five flights; eight hundred plus hours of VFX; twelve race cars, forty sets of tyres; one Hollywood star.

Supercheap Auto's forthcoming advertising campaign, created by production company The Dreamers, will again raise the bar of what is possible in an all out action packed TV commercial goes live at 10am on Wednesday 18 October.

Last year's 'The Best Performing Oils' campaign, also created by The Dreamers, had an incredible 60M+ views world wide, far exceeding the expectations of the Australian automotive parts retailer.

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Screen Shot 2017-10-18 at 7.54.28 am.jpgQantas has unveiled its latest marketing campaign via The Monkeys, celebrating its people and their efforts to bring the world closer using the newest addition to the national carrier's fleet, the Boeing 787-9 Dreamliner.

The campaign is part of an ongoing series, profiling the stories of real Qantas people who are involved in the preparation and delivery of Qantas' Dreamliner; a pilot, an engineer, and cabin crew.

Qantas chief customer officer Olivia Wirth said the campaign celebrates the dawn of a new era led by the Dreamliner and the dedication of its people.

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Gunner + Dalton's LIA Creative LIAisons Diary

Screen Shot 2017-10-18 at 6.19.21 am.jpgCopywriter Alberta Gunner (right) and art director Roxy Dalton (left) from Clemenger BBDO Melbourne ~ Campaign Brief's 2017 Agency of the Year ~ represented Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Here Gunner and Dalton share their experience exclusive to CB.

We're not going to lie, being told we were going to Las Vegas to participate in the LIA Creative Liaisons program was a pretty surreal moment. But nothing could have prepared us for how surreal the actual experience was.
 
Turns out those Hollywood movies were right on the money (literally). Las Vegas was something else.
 
After a very pleasant flight, filled with endless hours of quality sleep (said no one ever), we were greeted by the vivid lights and distinctive dings of poker machines near the baggage claim area. It was a small taste of what was to come.
13923640_10210309272959088_1165252174742674240_o (1).jpgCB Exclusive: In response to the recent Weinstein scandal, freelance director's assistant Dani Pearce (left) shares her views on issues of harassment within the industry.

The Weinstein scandal. It would be strange not to acknowledge my personal proximity to this global headline. I'm a freelance director's assistant in the commercial film industry and am now moving into full time directing. Thus, I have spent my whole career almost exclusively under the management of men in this industry. I have been trying to wrap my head around the Weinstein events since the network of silence has begun to unravel. Simply - I can't stop thinking about it. It has been a reflective time in which I've thought extensively about countless conversations, interactions and experiences that have comprised my four years in this space. It is sad to acknowledge that I relate to these women wholeheartedly.
Steph_Webster_WEB-549 (1).jpgIndependent digital agency Inlight has won the Benetas account. Benetas is one of the leading not-for-profit Aged Care providers in Victoria. Following a competitive pitch process Inlight was awarded its new website design, build and ongoing optimisation.

Says Richard Barker, marketing manager, Benetas: "We wanted an agency that could be our true digital partner, not just build us a website, and Inlight delivered that for us in spades."
BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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Australian + NZ Advertising Agency addresses, current creative and production staff lists with contact details.
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All data online, which can be downloaded as either excel or pdf files.
Information is constantly updated.
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DARLINGHURST-ARTS-CLUB-logo.jpgCameras are prohibited, you can run a 30-day account, it's a collective of some of Australia's brightest creative minds and by joining you're able to improve Sydney's overall cultural fabric and change the face of mental health in Australia. Sound interesting? Then read on.  

Tomorrow, Wednesday the 18th of October 2017 marks the establishment of the Darlinghurst Arts Club. Based at Tatler ~ the unofficial home for ad types for the past 30 years and the adjoining Bistro at 169 Darlinghurst Road, Darlinghurst, central to most agencies within Sydney ~ the club will close its doors to the general public and will only be accessible to members and their guests Sunday through Thursday each week.

The first 100 members have already been hand-picked for their contribution to their respective industry ~ including a sizable allocation for the Advertising and TVC production industries via partners Campaign Brief, Heckler and Louis & Co, as well as RUSSH and YellowTrace who cover Fashion, Design and Architecture ~ people who are not only respected but those who share the club's vision. The end goal of this process is to create a carefully curated 500-strong membership that presents itself as the best forum for social and professional activities year round.

The club is designed to offer a legitimate place to hang mid-week with like-minded people who throughout the year will also be involved in talks, workshops, initiatives and fundraising. This project is far more interested in attracting the best and most capable minds, rather than money and status alone.
Situ Cover (1).jpgMelbourne-based tech company FGMNT has launched a unique web tool for advertising agencies that streamlines the way they pitch, present and visualise ad campaigns.
 
FGMNT is a sister company to award-winning production company AIRBAG, and has already established itself as a leader in AR and VR, working with companies such as BMW / Imagination, Dulux, Sensis, ME Bank and Moose Toys. FGMNT is now taking its pedigree in advertising to create useful and powerful tools which help the industry streamline processes through new technologies.
 
The product is called 'Situ' - www.situ360.com - and it gives agencies around the world the power to pre-vis creative in full 360° video, directly in the web browser. It's extremely powerful, but also simple to operate even for the most low-tech user.
Screen Shot 2017-10-17 at 8.53.44 am.jpgStart-up agency, Hedgehog Agency, has been appointed the full service agency for client, MGC Pharmaceuticals and its subsidiary luxury skincare company, MGC Derma. Hedgehog Agency has also been named the official agency of the Medical Cannabis Council of Australia.

MGC Pharmaceuticals is a global specialist Medical Grade Cannabis company with many years of technical, clinical and commercial experience in the industry. The company's founders are all key figures in the Israeli Medical Cannabis industry. MGC Pharma's core business strategy is to develop and supply high quality Cannabinoid based pharmaceutical products for the growing Medical markets in Europe, North America and Australasia.
Liam (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

BEST TV
Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack. There was a nice simple product demonstration in the Sonos One spot. However, I couldn't help feeling they should have pushed the execution further. READ MORE...
Screen Shot 2017-10-17 at 8.07.20 am.jpgThe Glue Society has just unveiled its latest piece of public art - a 75-metre long clothes line featuring oversized clothes - for South America's largest urban arts festival in Santiago, Chile.

The work was a commission from Entel's Hecho en Casa ('Home-Made') Festival, which each year features five large-scale public installations created by international and local artists to the city.
Sour  Sweet. Win. (1).jpgSour Patch Kids Australia has teamed up with Online Circle Digital and Carat and is set to dominate Halloween this year with its launch of the national Sour Patch Kids Halloween campaign. Entitled 'Sour. Sweet. Win.', the campaign brings the brand's sour then sweet philosophy to life.

With 25 per cent of Australians now celebrating Halloween, Sour Patch Kids is leveraging the brand's playful attributes and Online Circle Digital's 3D CGI capabilities to own the occasion and make it the confectionary brand of choice.

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JYPE_164 (1).jpgThe Digital Women's Network and the Australian College of Marketing have joined forces to offer new digital marketing short courses, with industry experts and the educational strengths and expertise of one of the most esteemed Digital Marketing Colleges in Australia.
 
The Australian College of Marketing is collaborating with the Digital Women's Network to bring new short courses aimed to provide the latest skills across all aspects of the digital landscape, kicking off in Melbourne and Sydney in 2018.
Screen Shot 2017-10-17 at 7.27.29 am.jpgBuilding on strong recent agency growth, Ogilvy Brisbane has announced two new senior hires, significantly bolstering its creative team. Andy Geppert (seventh from left) joins as head of art and Richard Taylor (sixth from left) as creative director.

Geppert and Taylor commence their new roles effective immediately, working across a number of the agency's key accounts, including Neds, University of Queensland and Queensland Government. They will guide an already strong creative team, working alongside the agency's senior leadership team comprising ECD Phil Nobay, managing director Ben Lightfoot and strategy director Ewen Pettit.

Screen Shot 2017-10-17 at 7.15.13 am.jpgoOh!media's expansion into content, which saw it acquire Junkee Media in 2016, has delivered new revenue streams in excess of expectations as advertisers seek to gain deeper and more meaningful engagement with consumers.
 
The announcement coincides with a new integrated campaign - the Qantas Frequent Flyer 30 million Qantas Points Giveaway.
Stefan Baby stool 2-thumb-400x267-253357.jpgThe Global Awards has announced the 2017 finalists. Australia has scored 20 finalists with Ogilvy CommonHealth leading with six finalists.

McCann Health has scored four finalists whilst greyhealth group /  Sudler Sydney, Orchard, Saatchi & Saatchi Wellness, Showpony Advertising and Ward 6 has scored two finalists each.
AM_QANTAS_FullPage_APPROVED.jpgThe Australian Museum has celebrated its 190th year with the official opening of one of the greatest collections of treasures in the nation's history, in the newly-restored Westpac Long Gallery. The campaign creative is jointly produced by Therese Leuver/303 Mullenlowe and the Australian Museum design team, and integrates outdoor and print ads, including large format billboards at Sydney airport and other prominent city locations.

News Corp and Fairfax Media capitalised on the landmark opening of the new permanent exhibition, 200 Treasures of the Australian Museum, by producing full-paper wraps of the event across the weekend of October 14 and 15.

The Sydney Morning Herald's editorial coverage features some of the most significant items in the exhibition, such as a feathered cape given to Captain Cook on his third Pacific voyage and a skeleton horse and its rider. The Sunday Telegraph's wrap, sponsored by Westpac, highlights the exhibition's selection of the people who have helped shape the nation through contributions to history, science, nature or culture, such as Cathy Freeman, Professor Fred Hollows and Kylie Minogue.
MelbModel.jpgThe University of Melbourne has launched an integrated brand campaign via McCann Melbourne, showcasing its distinctive curriculum, the Melbourne Model.

The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future.

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wildminds - Tony Myke (1).jpgCB Exclusive - Tony Leishman, ex-creative director of The Campaign Palace and Clemenger BBDO Melbourne, has teamed up with Myke Christoffel (right), a digital strategist who also brings vast experience in film and video, to launch new agency, wildminds.

Says Leishman (above left): "I've been lucky through my career to work with some brilliant people and some amazing agencies. It's interesting when you go freelance and experience how some other agencies go about their business. You realise you can offer something more compelling. I had always wanted to do my own thing, and so had Myke. He's a gun and so skilled in areas I'm not, so we make a pretty powerful and unique combo. We have a similar philosophy and approach and I felt it was time to give it a good crack."
Screen Shot 2017-10-16 at 12.21.42 pm.jpgIndependent creative agency, AJF Partnership, has announced the promotion of Jayne Brady (left) to general manager and Susan Bird (right) to head of operations to support the continued growth of the agency.

Founded in 2005, AJF Partnership has grown to become one of Australia's largest and most effective independent agencies - growth that agency partners Andrew Foote, Andrew Fabbro, Adam Francis and Joshua Stephens attribute to the agency's commitment to developing outstanding talent.
837cd1fd2bab63cfbedfbdb53f5a9837.jpgKraft Heinz has today confirmed the appointment of Cummins&Partners as its new creative agency after an extensive pitch process.

They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle.
fda_Straw1 (1)-thumb-400x128-237818.jpgAustralia has picked up two Gold, five Silver and one Bronze at the 25th annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions:  TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; Promotions & Incentives; Radio; Crafts;  Direct Marketing; Branded Entertainment and Ambient Media.
FoodbankxFight Dose Of Reality 1 (1).jpgIn time for World Food Day, creative house Fight Group has today released its first integrated campaign for Australia's largest food relief organisation, Foodbank.

The campaign takes aim at trendy green juices, coffee snobs, smashed avos and turmeric lattes, all to raise awareness of the food trend we should actually be following - food insecurity.

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Screen Shot 2017-10-16 at 9.53.17 am.jpgAn enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of Sugar&Partners' recent Cellar Door Flight campaign for long-term client partner, South Australia Tourism Commission.

This was highly successful in a number of areas, namely; the thousands of consumers who entered the competition component, great involvement by co-op trade partners, and seats expected to sell out on the flight itself - taking off on the 26th of October. Using a broad spectrum of media, from TV to a comprehensive social and digital media programme, this campaign also generated a significant increase in website visitation.

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ahm-Brand (1).jpgPrivate health insurer ahm has just launched a cinema and content campaign via independent agency JimJam Ideas, encouraging its members to get the most out of their extras.

According to a 2017 national survey by Choice, the top reason for buying health insurance coverage was extras.

Says Andrew Crocker, ECD, JimJam: "ahm is about delivering maximum value to its customers by supplying health insurance that's meant to be used. While extras play a major part in choosing health insurance, not many of us take advantage of them. We figured this would be a fun way to tell people to use their extras more."

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Screen Shot 2017-10-16 at 8.01.40 am.jpgOver 100 students from Swinburne and UQ have competed for the opportunity to 'pitch' to Leo Burnett Melbourne/7-Eleven as part of the 2017 Advertising Capstone challenge. Students had one semester to address the demanding 'live brief' for Slurpee supplied by Leo Burnett, Melbourne for and on behalf of its client 7-Eleven.

Four teams made the finals, with this year's winner coming from Swinburne, and the runner up from UQ. That winning team was One Idea made up of Rebekah England, Felicia Leong, Ruby Mazzocco and Daniel Vesel who presented an outstanding Advertising campaign solution for Slurpee.
Screen Shot 2017-10-16 at 7.51.36 am.jpgAustralian convenience drinks retailer BWS has revealed its new brand platform, Here's to You, in one of the largest campaigns in the organisation's history, The various creative elements within the campaign platform were conceptualised by 1440, the retail specialist within M&C Saatchi Group.

The campaign is designed to capture the hearts of Australians, focusing on the everyday connections made while sharing a drink with loved ones.

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Screen Shot 2017-10-16 at 7.30.55 am.jpgRed Rock Deli's new pop-up store will launch in Westfield Sydney on Monday October 16, giving shoppers the unique opportunity to personalise their very own packet of crisps. The delicatessen-style store will stock a range of flavours, allowing the brand to strengthen its flavour credentials whilst providing an interactive consumer experience. This campaign was driven by PHD, The Origin Agency and Soap.
AKQA hires (2).jpgInternational brand experience giant, AKQA, has today announced three new senior appointments; Ros Horner (left) as design director, Alex Houghton (top right) as strategy director and Tim Baggott (bottom right) as associate creative director to join its Melbourne and Sydney studios.

The announcement signifies another major development for the agency as it continues to lead the way in brand experience in Australia.

Says Brian Vella, managing director of AKQA Asia Pacific: "We're rapt to welcome Ros, Alex and Tim to the Australian team. The addition of new talent is always an exciting process, as fresh minds in the agency help challenge our thinking and brings new waves of creativity.
Screen Shot 2017-10-16 at 6.51.44 am.jpgIn 2018, 66% of individuals in 52 key countries will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith's Mobile Advertising Forecasts 2017, published today. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.
ASB_ReWarden_Running_PR_Release_Digital[3] (1).jpgASB's credit card rewards program True Rewards has this week launched an integrated data-driven campaign and brand re-launch via WiTH Collective New Zealand, to appeal to new customers and re-engage existing members.

Directed by, and starring, Rachel House, the campaign revolves around a central character aptly named the 'True Rewarden'. Her Job? Get Kiwis to rediscover True Rewards.

VIEW THE SPOT
Kelloggs Trick or Treat.jpgManufacturer of Australia's favourite breakfast cereals, Kellogg's, has joined forces with Shazam and creative agency Orchard to deliver a first-of-its-kind augmented reality Halloween Trick or Treat experience for families.  

The campaign, which leverages Shazam's visual recognition platform and recently launched AR platform, sees Kellogg's pilot the replacement of physical gifts in cereal packs with a digital experience that is scalable, cost-effective and environmentally sustainable.
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