RAMS key frame.jpg
RAMS has commenced another phase to its enduring 'Greater Together' brand strategy and platform with the launch of the latest 'Walk like a ram' campaign via Richards Rose, Sydney. 

In the campaign we see different people from all over Australia walking to the same upbeat step as Raymond moving to the old-made-new track 'Walk like a RAM'.

The overall campaign features about 12 of these customer walks which will be distributed across all paid, owned and earned media in different contextual forms. The idea will also come to life for franchisees with local area marketing and connection. The campaign will run across all key mass and personal media. 

Epica_Logo_black_3f94686d1c (1).jpgThe 2018 International Epica Awards have been presented in Berlin, with Grand Prix winners from United States, Italy, Ireland, Germany and Japan.

Founded 31 years ago, Epica is the only worldwide creative award judged by journalists from the marketing, design and advertising press, as well as specialist reporters in fields ranging from production to VR and luxury branding.

CHE Proximity led the Aussie pack, winning five Silver Awards and one Bronze. Host/Havas, Sydney scored two Silver, while Leo Burnett, Melbourne won one Silver and one Bronze award and Fenton Stephens, Melbourne scored a Bronze.

Emotive scored Australia's only Gold Award, won fin the Music Videos category for Audible.com.au

McCann Worldgroup has taken out the Network of the Year title, Forsman & Bodenfors was named Agency of the Year and Blur Films is Production Company of the Year.

Grand Prix Winners:
• Responsibility: "Price On Our Lives", March For Our Lives, McCann NY
• Alternative: "Go With the Fake", Diesel, Publicis Italy
• Design: "LA Original", Mayor's Fund for Los Angeles, 72andSunny
• Digital: "JFK Unsilenced",The Times News UK & Ireland, Rothco/Accenture Interactive
• Print: "Highlight the Remarkable", Stabilo, DDB Group Germany (Berlin)
• Film: "The Party Bus", Shiseido
HOT+COLD-CHART-2018-web.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2019 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2019 CB Hot List.

Last year's chart is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2018.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win* - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
Thumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgThe annual Campaign Brief Christmas Legendary Lunch for 130 of Sydney's top creatives ~ and some key agency producers and production company producers ~ will be held on Thursday 22 November in Sydney, generously sponsored by Fin Design + Effects and Taxi Film Production.Taxi-logo.jpg


NOTE: this is an invitation-only event, restricted to LBB member agencies and production companies.

rumble_logo.jpgThe After-Lunch drinks (from 4pm) kindly sponsored by Rumble Studios.

Screen Shot 2018-11-16 at 8.46.29 am.jpgSince the very earliest days, the Bacardí family have known the right ingredients for a great party and this summer they'll continue that long-standing love affair with good music, great parties and even better drinks, featuring the ever popular Bacardí Mojito.
To kick things off, Bacardí, in partnership with OMD, is currently airing a brand new TV spot inspiring people to 'Do What Moves You' via a dance-inspired creative to a track by DJ trio, Major Lazer and choreographed by dance legends, Rich&Tone. 'Do What Moves You' is a cheeky play on both the physical freedom of letting go, moving and dancing and also the emotional joy that comes from following your heart.
Screen Shot 2018-11-16 at 9.16.06 am.jpgFive Global Awards were presented to three Australian agencies at last night's annual Bravo! Awards ceremony, hosted by The Communications Council and held at Crystal Bar in Sydney.

Saatchi & Saatchi Wellness (left) took out a silver award in the Pharma (Rx) section and a bronze in the Health & Wellness category for its Blown out of action campaign on behalf of Sanofi Pasteur.

McCann Health (pictured below) took out silver and bronze awards in the Health & Wellness category, while BWM Dentsu also took out a silver in the same category.
UnLtd Hall of Good Winners - Network 10 (1).jpgUnLtd, our industry's social purpose organisation, has announced Network 10 as the first inductee to the UnLtd: Hall of Good at the inaugural Big Dream event last night.

The newly launched recognition award cannot be applied for and is earned through a demonstratable and impactful commitment to doing good.
tims-story-jumbla (1).jpgHot on the heels of winning a MADC award for headspace.org.au, Melbourne based animation studio Jumbla has produced another online video featuring one of its client's counsellors telling their personal story.

Says Callan Woolcock, Jumbla ECD and director of the video: "It was simply a matter of filming Tim telling his own heartfelt personal journey and how he has dealt with psychosis. We then just complemented that story with graphics, animation and illustration to embellish it."

Headspace provides holistic mental health support to 12 - 25 year olds.

BODW.jpgThe Hong Kong Business of Design Week (BODW), Asia's premier annual event on design, innovation and brands is set to take place in December 2018.

Held across five days between 3 and 8 December 2018, Asia's flagship architecture and design event will feature a stellar program of more than 70 leading design speakers, conferences, forums and exhibitions, and will host 130,000 delegates from more than 30 countries.

Through Creative Victoria, the Victorian Government has exclusively selected fifty small and large businesses, as well as Victorian educational institutions to be part of the mission to showcase Victoria's best creative designers.
Kate&Iona_WEB (1).jpgPublicis Communications has today announced changes to its line-up of strategic leaders with the appointment of former Marcel Sydney's Iona Macgregor (right) to the role of chief strategy officer at creative agency, Saatchi & Saatchi Sydney and the promotion of Kate Smither (left) to the newly created role of chief strategy integration officer for Publicis Communications.

Assigned strategic lead on the recently won Campbell Arnott's account, Smither will work with Publicis Communications ANZ CEO, Michael Rebelo.
Screen Shot 2018-11-16 at 7.29.17 am.jpgUNSW has launched a new integrated campaign via Connecting Plots, designed to drive acquisition of postgraduate students by leveraging its significant network of global institutions and partners.

The campaign offers students a global perspective through a borderless education. UNSW postgraduate students have access to a global network of over 200 institutions across 39 countries, ensuring they remain at the forefront of international research, learnings and innovations without ever having to leave the campus.

Says Tom Phillips, MD, Connecting Plots: "Our strategic focus was to illustrate the enriched nature of an education that comes with a truly global point of view."

Screen Shot 2018-11-16 at 7.10.37 am.jpgBlue 449 has launched a new paid media campaign called 'Success is a Blend' for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch.

Chivas' faith in blending was instilled by founding brothers, James and John Chivas, who pioneered the art in 19th century Scotland. Two centuries later, Chivas is still demonstrating how the art of blending can create a more complex and generous Scotch. Through Success is a Blend, Chivas looks to champion blended Scotch and demonstrate the cultural truth that our own unique blend is what makes us who we are - and when we collaborate with others we can achieve the greatest success.
Screen Shot 2018-11-16 at 6.24.56 am.jpgPublicis Media's Content division has developed a unique activation in collaboration with Starcom, Habitat Media and WWF-Australia that gives Sydneysiders the chance to experience what a future without koalas in the wild could be like. The activation aims to raise awareness and encourage action on excessive tree-clearing now to ensure a future for the iconic species.
The '#savekoalas' campaign activation features a pop-up koala museum at Sydney's Overseas Passenger Terminal, set in the year 2050.  Modelled on dinosaurs featured in museums, the Koala Museum showcases taxidermy koalas and skeletal remains, while allowing visitors to engage with content to learn about what Australia was like when koalas were thriving, including interesting facts about koalas and how we could have prevented their demise.
PRW Logo.jpgAs part of a new global agency structure, it can be confirmed that Cummins&Partners Sydney has been appointed as the lead strategic agency for Pernod Ricard Wine, specifically focused on Australian brands.

Global duties will begin immediately on three of its Australian Wine Brands including Jacob's Creek, St Hugo and I AM GEORGE.

Says Kirsty Muddle, MD, Cummins&Partners Sydney: "We have had a great relationship with Pernod Ricard over the years and we are honoured to take on this position and work on these brands globally."
On the heels of the recent hire of Executive Creative Director Micah Walker and new business wins of Optus, Paspaley and Vision Investment Group 72andSunny Sydney has welcomed key hires to fill growing roles. 

Greg Fyson (top left), Executive Producer. Fyson comes to 72andSunny with 15 years industry experience. Carving out his career as a TV Producer at BMF, Greg worked at Saatchi & Saatchi and Rabbit Content, producing jobs for a range of clients including: LION Nathan, MLA, Expedia and P&O. Most recently Greg was an Executive Producer at Blockhead, a boutique visual effects studios specialising in film, advertising and AR. 
John Lewis & Partners has released its Christmas ad for 2018, rewinding through the Sir Elton John's life story to the point where he was given his first piano.
The film, titled 'The Boy and the Piano', is soundtracked by the musician's first major hit, Your Song, and is the 10th Christmas campaign created for the department store by adam&eve/DDB, London. It was directed by Academy's Seb Edwards.

The ad tells how one gift in particular inspired and influenced the course of a little boy's life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton's life, right until the moment he received the special gift of his grandmother's piano that changed his life forever because some gifts are more than just a gift.

Colenso BBDO launches 'The Love This' podcast

Love this (1).jpgPodcasting is in its ascension. The medium is turning marketer's heads the world over, with brands always looking for new ways to interact with their customers and infiltrate popular culture.

So, if it's our job as marketers to inspire people, how do we, in turn, inspire marketers?

It's this question that led Colenso BBDO to launch The Love This podcast series. The weekly podcast is designed to unravel some of the biggest global trends and untrends in business, culture, creativity and innovation, interviewing some of the best and brightest minds on the planet.

Previous episodes include a yarn with Jeff Beer (advertising editor, Fast Company) about the science of cutting through in a noisy world, through to Ethan Eismann (director of product sesign, Airbnb) and the thinking behind Airbnb's ambition to design the ideal at scale.

Screen Shot 2018-11-15 at 9.19.59 am.jpgCOLLINS and animator Angela Stempel have created and launched "The Cube, Part Five" in support of ADC 98th Annual Awards Call for Entries.

"The Cube" campaign was developed by brand experience design firm COLLINS, with each :30 episode brought to life by one of six talented animation and illustration studios from around the world.  

The storyline places the iconic ADC Cube on a journey from adversity to achievement, pushing through challenge after challenge as it seeks to define its place in the universe.

CamBlackley (1)OneShow.jpgM&C Saatchi Australia chief creative officer Cam Blackley has joined the line-up of judges for The One Show 2019 on the Integrated jury.

Blackley will join fellow Australian jurors Adrian Bosich, managing partner and creative founder, AIRBAG in Melbourne for Moving Image Craft; Asheen Naidu, executive creative director, BWM Dentsu in Sydney for Health Wellness & Pharma, and James Wright, global chairman, Havas PR, based in Sydney and New York for Public Relations.

To view the complete list of 2019 One Show juries from around the world, please click here

The One Show entries can be submitted now at http://www.oneshow.org. The next deadline is November 30, 2018 and final deadline for entry of January 31, 2019. 
InitYes (1).jpgInitiative Australia has celebrated the first anniversary (today) of the YES Vote with parties at each of their Australian offices. Celebrating with colour, bubbles and words from members of Initiative's Pride in Diversity Committee about the significance of the YES Vote.
Melissa Fein, Initiative Australia CEO, spoke to the Sydney team about the importance of marking this occasion with a celebration.
Says Olivia Warren, Pride in Diversity Champion: "I am so proud to work for an organisation that not only stops to celebrate this huge day for the LGTBQI community, but one that supports and advocates for me every day."
Lee Tonitto_500x333-crop.jpgAustralia's pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country.
The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred access to global thought leadership from the CMO Council's network of 15,000 marketing leaders across 110 countries. Collectively, CMO Council members control some $500 billion in annual, aggregated marketing spend.
Says Lee Tonitto (left), CEO, AMI: "As the connected world changes the way brands, institutions and governments interact, Australia's marketing sector is experiencing significant demand for new talent, skills and digital marketing capabilities."
image006.jpgCowan, the independent international design agency, is growing fast in Australia, with a new office opening in Sydney, a fast-expanding team, and a new client in Sanofi, the French pharmaceutical giant.

Cowan relaunched in Australia in August, responding to growing client demand for regionally-based brand design. The Cowan Australia team works with Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated international service that builds on Cowan's strong track record of creating and growing consumer brands for clients that include Tesco, Johnson & Johnson, Nestlé, Danone and Coca-Cola.

The new North Sydney office has been established to better service Cowan's growing number of Sydney-based clients.

James K Lowe signs with Curious Film

JamesPortrait.jpgCurious Film is delighted to introduce accomplished fashion and fine art photographer, James K Lowe as its newest director.

With his foundations in photography, Lowe's work has appeared in a long list of solo and group exhibitions both in New Zealand and at photography festivals around the world.

His skill to illuminate and beautify details that would otherwise go unnoticed is what makes his work so distinctive. It has earned him a plethora of impressive achievements including First Class Honors for his Masters of Fine Arts Degree from Elam School of Fine Arts and representing New Zealand at Photoquai at Musee du quai Branly in Paris early in his career.

He continues to create outstanding work that is exhibited and recognised globally.
Goliath_Graduates 2018 (2).jpgOgilvy Australia has opened applications for its annual integrated 'Goliath' program, calling on all talented individuals interested in applying for the sought-after positions.

The 12-week paid program provides a unique opportunity to work within all elements of the agency, giving participants a completely immersive experience. This includes significant time spent within creative, digital, social and account management among other areas. In addition, participants are provided with a real brief to work through and resolve during the 12-week rotation.  

Given the broad experience they are provided, it's no surprise the majority of participants in the 2018 Goliath program are now employed full-time by the agency, according to Ogilvy Australia's chief operations officer, Dave Sayer. 
JWT Melbourne hires Catherine and Brie cropped (1).jpgJ. Walter Thompson Melbourne has further extended its offer and added significant fire power to its front bench via the appointments of a leading data driven marketing expert, and one of the industry's most qualified social media practitioners.

Effective immediately, Catherine Graham (left) joins the agency as director of customer experience, charged with integrating data and its use organically through the organisation to drive stronger outcomes for clients. In addition, Brie Stewart (right) joins as the agency's creative director, content, to help ensure every idea developed is born out of true social insight and understanding.
J. Walter Thompson Melbourne MD Michael Godwin said the appointments were part of an "ongoing strategy of investing in new capabilities that complement our core offer.

Passion Pictures wins big at Ciclope Festival

JD_Thumbnail_9 (1).jpgPassion Pictures has taken out gold and bronze awards, and Animation Company of the Year at the 2018 Ciclope Awards, held this week in Berlin.

Dedicated to celebrating the craft of execution, Ciclope Festival this year also awarded work from Spike Jonze and Hiro Murai (of Atlanta and 'This is America' fame).

Says Katie Mackin, MD, Passion Pictures Australia: "It's extremely gratifying to see 'Joy Story: Joy & Heron' being recognised (with gold) on the global stage, particularly amongst such esteemed individuals, and up against some really impressive films."
CB_RUMBLETOWN_LaunchParty (1).jpg250 of Queensland's top marketers, creatives, media and production people turned out for the official launch of Rumbletown, the evolution of leading Brisbane independent agency Rumble.

Professor Mark Ritson set the tone for the evening with his insightful and entertaining address, "Taking the Middle Path".

Welcoming guests, Rumbletown co-founder and managing partner Remy Brassac explained how the warm reception Rumble had enjoyed since opening in 2014 had enabled he and his partners, Nancy Hartley and James Burchill, to help other top professionals step out and become business owners and business leaders.
Murray_Streetsmall.jpgSuperannuation. Just the mere mention of the word is enough to make you yawn, especially when using terms like contributions, retirement savings and asset classes are anathema to their happiness and wellbeing. WA Super, Western Australia's largest independent super fund, knows this to be true, and wanted to do something about it. So it's partnered with Meerkats to create a campaign that bravely smashed through the industry stereotypes and advertising jargon to deliver something bold and fresh to the market.

The campaign has launched with a rollout of high-impact outdoor across some of Perth's biggest static and digital sites, with support media including a 2 minute song on Perth's largest digital radio station, Smooth FM, a Boring book for members and staff, social integration across Linkedin, catch up TV and Coles Radio in-store.

Lexus copy.jpg
M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck's "I'm So Free".

The Lexus UX was designed by the manufacturer's first female designer and is built to anticipate the driver's every need with the TVC demonstrating its uncanny ability to be one step ahead.

The campaign signals the first step by Lexus Australia in evolving the brand to reflect a modern luxury lifestyle by leaning into its Japanese philosophies and design credentials.

303ML_Alcohol_BeParent_BLOG.jpgCurtin University's Alcohol Programs Team at the Public Health Advocacy Institute of WA (previously the McCusker Centre for Action on Alcohol and Youth) - in partnership with the Mental Health Commission - has unveiled a new Alcohol.Think Again integrated campaign designed to reinforce the importance of delaying adolescent alcohol initiation until at least 18 years of age.

Previous Alcohol.Think Again campaigns have successfully raised community awareness of the vulnerabilities adolescents face as a result of drinking alcohol - so this campaign sought to tackle the issue from a different angle.

Screen Shot 2018-11-14 at 8.54.16 am.jpgOvarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. 'It's time for ovary-action' is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim to highlight the shocking statistics associated with Australia's most deadly female cancer.

Ovarian cancer kills three Australian women every day and the 5 year survival rate of 45% has had little movement in over 30 years. This new campaign platform is the beginning of a number of initiatives that will roll out over the next 12 months in the hope of raising both the profile of the disease and the vital funds needed to change the statistics for the better.

Screen Shot 2018-11-14 at 11.11.05 am1.jpgWhether you are hosting, or heading home this Christmas, Woolworths 2018 'Home for Christmas' campaign, developed by M&C Saatchi Sydney, celebrates the most important part of the season - being with the ones you love.

Set to an upbeat Christmas classic 'Run Rudolph Run', it features a large Australian family making the trip home, each doing their bit, to celebrate the magic of the season over food.

'Home for Christmas' is an integrated marketing campaign that showcases how Australians make Christmas their own and the role that food plays in creating that Christmas feeling.
It puts the spotlight on beautiful Australian produce and summer Christmas favourites including pavlovas, cherries, puddings, ham and more.

Screen Shot 2018-11-14 at 11.03.37 am.jpgProduction has completed this week in Sydney on thriller feature film Intersection, from Symmetry Media and Snorkel Studios. Directed by Samuel Bartlett, it features Matt Doran in his latest Australian work.

Doran is a former cast member of  Home & Away and has worked closely with some of the most distinguished directors in acclaimed US productions including Terrence Mallick's Academy-Award nominated The Thin Red Line, and The Matrix and Star Wars Episode II: Attack of the Clones.

Doran plays the role of Jake, a charismatic conman who discovers his own son is abducted, and is forced to complete an escalating series of trials to appease his child's kidnapper. This contained narrative is set almost entirely in a vehicle.
countdown-Auckland-metro.jpgCountdown has confirmed that it has appointed M&C Saatchi's bespoke creative agency for Woolworths 'Greenhouse' as its new creative agency replacing incumbent Y&R NZ.

When contacted CB received the following statement from Countdown general manager marketing Jo Rose: "We want to build the best brand for our customers and focus on what really matters to New Zealanders and that requires a different way of working with our agency partners.  We've previously explored whether the Greenhouse agency model is right for us here in New Zealand - where we can be truly collaborative in the way we work together and 100% focused on our customers, our team and our brand - and have decided that the time is now right to set up Greenhouse NZ with M&C Saatchi, and continue to build Countdown as one of NZ's most loved and trusted brands.  Together we'll be setting up a shared workspace in Auckland with local Kiwi creative talent and our local marketing team.  We think this will bring us some really tangible benefits in how we collaborate, co-create and respond to the speed of retail.
"We've done some really great work with Y&R in a short space of time, including moving to our 'We can help with that' platform and our fantastic new Christmas campaign, which has taken Countdown in a new and really fun direction this Christmas.  We wish them every success."
Screen Shot 2018-11-14 at 8.55.09 am.jpgWhiteGREY, Melbourne managing director Claudia McInerney (left) has departed the agency. McInerney is returning to Sydney for family reasons, and will finish with the agency at the end of the year.

Says Lee Simpson, CEO, whiteGREY: "While we are genuinely sad to farewell Claudia, we understand her reasons and wish her all the very best for the future.  Claudia has made an incredible contribution to the business and I would like to thank her for her dedication and all that she has contributed to whiteGREY.  Claudia will remain as managing director until the end of the year and during this time will be working  with clients and the agency team to ensure a seamless transition period."

A search for a new managing director is underway and an announcement will be made in due course.
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