Levis_ANZ_1080x1080.jpgLevi's Australia and New Zealand has this week embarked on its first major piece of menswear brand advertising in seven years, with a new campaign titled 'Live in Music' via Sydney based agency Monster Children Creative.

The campaign reflects the global 'Live in Levis' initiative and showcases the brand's long time commitment and connection to music.  The campaign was filmed in Sydney, Melbourne and Auckland and features 12 real figures from the Australia and New Zealand music industry -  including lead singer Steve Smythe, FBi radio presenter Marty Doyle, sound engineer Gareth Stuckey, photographer Maclay Heriot and creative director Timothy Lovett.

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Screen Shot 2017-07-26 at 9.43.56 am.jpgTom Lawrence (left) has been awarded Top Student at the 2017 NSW AWARD School graduation ceremony, which took place at The Rawson Room (Bar 100) in Sydney on last night. Lawrence was tutored by agency groups: Jerome Gaslain, Oskar Westerdal and Rene Schultz from BWM Dentsu; and Karen Ferry and Sarah Parris from Leo Burnett.

Lawrence is now in the running for Top Student at the National AWARD School Competition, with the chance to win a once in a lifetime opportunity to meet David Droga in NYC. The national winner will be announced on Monday 7 August in Sydney.
LisaBoraKPMG (1).jpgGoogle's Lisa Bora will join KPMG Australia to lead sales transformation for its new specialist Customer, Brand & Marketing advisory business.

Launched last month, KPMG's Customer, Brand & Marketing practice now has a combined team of 46 specialists, including 7 partners. Its suite of services include customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights. KPMG is actively expanding capability by pursuing acquisitions, and recruiting more specialist talent.
Screen Shot 2017-07-26 at 9.07.52 am.jpgThe Portfolio Project has now partnered with YouthWorx Melbourne, a registered training organisation that provides cert level courses and work experience to disadvantaged youth in multimedia and creative industries.

The Portfolio Project will go in and train young people accessing the services at YouthWorx as part of a paid work placement for the young people.
Ferju.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

BEST TV
Winner: #ISeeYou. Financial entities are so formal and it's amazing that this case use musical power to highlight its client's relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best. READ MORE...
Head Shot Michael Miller Executive Chairman - News Corp Australasia Picture by Chris Pavl[1].jpgToday's address to the Melbourne Press Club by Michael Miller [left], the executive chairman of News Corp Australasia which outlines the challenges ahead facing all media in Australia

To work for News, by definition, means a love of journalism is at your core, regardless of whether you're in sales, marketing or a senior executive.

Our journalists tell tough stories; investigate truths and campaign for what's right for our communities.

I hold the greatest respect for those who put their name and reputation to reporting those stories; and those who have an instinctive knowledge and understanding of what audiences want, and how they feel.

Journalism is a unique craft and one we need to treasure. That craft - creating the journalism that connects, engages and matters - is critical to our industry's prosperity and longevity.

I am an optimist. I believe in what we do. But I am not Pollyanna. I am a realist. And as an industry, we do have some real challenges. These challenges are well documented, and well known to you all:
Buoy Poster 1.4 (1).jpgThe Melbourne International Film Festival has announced the selection of short film Buoy.

Buoy is the first narrative drama film co-directed by Goodoil's Justin McMillan and FINCH's Christopher Nelius.

Seasoned directors in their own rights with work spanning commercials and branded content they have collaborated frequently on documentary work. The creative partnership began in the water, with the biopic of legendary big wave surfer Ross Clarke-Jones, and continued into an original series for Discovery Channel "Storm Surfers". Building on the series success their feature documentary "Storm Surfers 3D" sold internationally, won Runner-up Best Documentary at the Toronto International Film Festival, the International 3D Society award for Best Documentary and the AACTA award for Best Feature Documentary.

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Chimdirector.jpgChimney has announced that director, Mårten Lindsjö (pictured left), has joined its growing roster for directorial representation across Asia Pacific.

Says Bo Thorp, managing director, Chimney: "Mårten brings with him an exceptional understanding and sensitivity of clients communicative needs. In combination with his outstanding visual strengths and storytelling skills, we are strengthening our team not only in Australia but the whole region."

Working in-house from the company's Surry Hills office, Lindsjö will also take the reigns as creative director for the Australian market, working closely with APAC executive creative director Johan Polhem.
IMG_4278.jpgMelbourne studio Yoke has launched a new campaign for Melbourne Museum to promote the new 'Bug Lab: Little Bugs, Super Power' exhibition which is a collaboration between the Museum of New Zealand Te Papa Tongarewa and the five-time Academy Award winner Weta Workshop, better known for costumes and effects in The Lord of The Rings and The Hobbit trilogies.
Sea-Doo (1).jpgBRP, a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines, has today announced the appointment of MediaCom to implement communications planning and activation for the Sea-Doo brand and dealerships across Australia and New Zealand.

After a competitive pitch with incumbent agency, the Content & Connections Agency has been awarded the business based on its breadth of services and benefits of efficiency through scale.
Screen Shot 2017-07-25 at 7.44.49 am.jpgThe AMG is set to hold a debate featuring PwC CCO Russel Howcroft called 'The Gloves Are Off': Will consultancies shake up the agency world? on Thursday, August 3, 6:30pm-8:30pm at The Monkeys, 531 South Dowling Street, Surry Hills.

The lively debate will be moderated by Al Crawford featuring experts on the subject including Dominique Hind, COO and co-founder, WiTH Collective, Mark Green owner, CEO, The Monkeys and Fran Clayton, CSO, DDB Group.

As consultancies start to make major forays into the traditional agency space, what are the implications of their recent spending spree on agencies and people?  How disruptive will they really be? And how are agencies responding?

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DCR Image (1).jpgIAB Australia and Nielsen have today switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement.  

Nielsen Digital Content Ratings provides the Australian media industry with a daily view of how many people consume content across all key digital devices and complements Nielsen's existing Digital Ratings (Monthly) measurement solution.
VW-NEWTOWN.JPGVolkswagen, in partnership with DDB Sydney and media agency PHD, has launched the new Golf 7.5 with outdoor interactive panels which demonstrate the innovative features of the Golf.

The new Golf 7.5 'makes the future real' by enabling drivers to intuitively interact with the vehicle's infotainment system through gesture control. This new feature is creatively demonstrated through custom built Adshel bus shelter panels, which allow users to experience the feeling of gesturing to change a music track, with a simple horizontal swipe as they would in the Golf.
TASTE 2 (1).jpgKFC Australia this week launches an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney.
 
The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC's sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland.

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palmers_logo__hi_res.jpgAfter a competitive pitch, AnalogFolk Australia has been appointed the strategic, creative and digital agency for leading beauty brand Palmer's, most known for it's iconic Cocoa Butter Formula.

AnalogFolk will be tasked with delivering a data-driven strategy to grow the Palmer's business across Australia and to support the broader Asia-Pacific region, including looking at growth opportunities into Asia, as well as eCommerce.
Screen Shot 2017-07-24 at 10.32.38 am.jpgToyota is encouraging people to get outside and make a difference to the environment as part of the 2017 National Tree Day, in a new TVC campaign from Gemba.

The 'Get Your Hands Dirty' campaign, which launched this week, shows how contributing to a healthy local environment is a mark of pride for Toyota dealers, National Tree Day volunteers, schools, and the community as a whole.

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Screen Shot 2017-07-24 at 10.27.33 am.jpgTo celebrate Shark Week, Holden via One Green Bean, has created a mockumentary-style content video, educating Australians on the habitat of the Astra shark, its characteristics and "diet of broken sunnies and hastily stowed fast food wrappers".

Australia, considered a land of ancient tales and fables by many. Where better to find a creature so rare and terrifying, that many believe it to be nothing more than a myth, a suburban legend - the fabled Holden Astra shark?

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Screen Shot 2017-07-24 at 7.14.48 am.jpgWith a relentless focus on the delivering the most creative and most effective work, Clemenger BBDO, Melbourne has announced the promotion of Matt Pearce to the role of planning director.

During his five years with the agency, Pearce has acted as lead planner on some of the agency's most successful work, including the widely awarded campaigns 'Meet Graham' for TAC and 'Hungerithm' for Snickers.
PATTIES FOODS LOGO.JPGDentsu Mitchell has been re-appointed to the Patties Foods account following a recent competitive pitch.

The media agency is a long-standing partner of Patties Foods, since first winning its business over 10 years ago.

Says Adrian Roeling, national managing director, Dentsu Mitchell: "The retention of Patties Foods demonstrates our commitment to long-term relationships, and delivering innovative business solutions. We are thrilled to be continuing our partnership with one Australia's most iconic brands as we help them navigate the ever-evolving consumer market."
 IMG_9179.jpg The annual Little Black Book Legendary Lunch for Sydney's top creatives and production company execs is set for Thursday September 7, jointly sponsored by top visual effects company Alt.vfx, film production company Taxi Film and editing company Arc Edit.

Incidentally, the occasion will also mark the 30th anniversary of Campaign Brief, which has represented LBB in Australia and New Zealand for the last few years, helping to make the Australasian region one of LBB's top 4 markets.

The invitation only lunch is exclusive to LBB member agencies and production companies.

For LBB membership enquiries contact: michael@campaignbrief.com


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LIA extends entry deadline to Monday 31 July

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgLIA has extended its deadline to the new date of Monday, 31 July.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August  2017.

All companies and/or individuals involved in the creative process are eligible to enter.

LIA does not charge late fees.

For more information on submissions and eligibility: visit LIA Entry Kit here.

If you require a deadline extension: info@liaawards.com.

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BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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Screen Shot 2016-10-22 at 12.31.04 PM.pngWe hope you, like over 175,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Linkedin, Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

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Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: michael@bestadsontv.com
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LBB-calendar.jpgAs of September, Little Black Book will be running four newsletters per week, including country- and region-specific newsletters. In the past LBB has produced regular two-per-week newsletters and a 'special' every month, but there are too many exciting places in need of LBB loving to keep to this schedule. This new newsletter schedule will include the best local news and work submitted by LBB members plus editorial pieces.

LBB's biggest markets (Australia/NZ, Canada, UK, US) will get a special newsletter once a month. Click on the link below to view the LBB editorial calendar with dates, regions, and all the information you need.  

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STAN-Hungry-Eyes.jpgStreaming service Stan is satisfying Australia's craving for premium entertainment via a new campaign launching tomorrow via Sydney independent agency Richards Rose.
 
Since its launch campaign starring Rebel Wilson in 2015, Stan has gone from strength to strength securing some of the world's very best TV shows - even commissioning and producing its own homegrown Stan Originals. This latest installment of 'The Biggest Deal in Entertainment' platform is set to the passionate pulse of Eric Carmen's famous 80's track "Hungry Eyes" and features a smoldering character from a bygone era who's captivated by the irresistible content Stan offers in 2017.
 
Brought to life by Australia's foremost comedic director Tim Bullock, the audience is taken on humorous and intriguing journey of discovery through the nation's cities and suburbia with an unapologetic nod to 80's pizazz. 

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Under-Armour-women.jpgUnder Armour has launched Unlike Any, its newest global marketing campaign via agency Droga5 New York. Through collaboration with spoken word artists, the campaign celebrates and honours the unprecedented achievements of female athletes that rise above gender comparisons and stand on their own as marvels of athletic prowess.

To accomplish this, Unlike Any shines a light on the remarkable talents of six Under Armour athletes including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand's newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn's Unlike Any film will premiere in Fall 2017. 

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UNICAR0147-Aged-Care-2-[FACEBOOK]-1200x628 2 (1).jpgAt a time when our world is becoming de-sensitised, Uniting is calling for a return to the personal touch. In collaboration with strategic brand agency Re, Uniting has launched its third brand-positioning campaign since the not-for-profit's rebrand in May last year.
 
The Uniting 'With Heart' campaign calls for a return to living life with compassion, and respect; for a life to be lived with heart.  The campaign showcases the 'un-corporate' values of Uniting through inspirational customer stories.

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Great Australian Storybook collection (1).jpgThe magic of stories and the worlds they create is something children everywhere cherish, and starting this weekend, News Corp Australia is bringing Australia's best children's storybooks to life with The Great Australian Storybook Collection.
 
News Corp Australia launched The Great Australian Storybook Collection campaign this week, aimed to assist children's literacy, while bringing the beauty and magic of Australia's best children's storybooks to life, including Possum Magic by renowned children's author Mem Fox, Waltzing Matilda by Banjo Patterson and Tales from the Gum Tree by May Gibbs.

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Putting the 'Roid in Android_Tour de France 1.jpgSportsbet and BMF have injected the 'roid in the Tour de France by painting their slogan 'Putting the 'Roid in Android' onto the actual route of Stage 18.
 
The online bookmakers' slogan for its new Android App appeared at several sections on the road at Col d'Izoard. Race leader Chris Froome (pictured below) was undeterred by the graffiti and is $1.04 to win his fourth tour.

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Warren-Brown-web.jpgFollowing the overwhelming success of last year's sell-out event, The Communications Council is proud to announce the return of the AWARD Creative Leadership Course in Sydney, with an additional course to run in Melbourne for the first time.

Exclusive only to The Communications Council corporate members, the course has been renamed for 2017 to reflect the significance of strong leadership qualities in CD roles. 

The AWARD Creative Leadership course, which is curated and chaired by industry trailblazer and BMF creative founder, Warren Brown, prepares star creatives for leadership roles by delivering an impressive series of interactive workshops, panels, role plays and Q&As with leading ECDs, agency CEOs and CFOs.

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Screen Shot 2017-07-21 at 9.53.57 am.jpgHow can anyone resist a hamster? This puzzle-solving rodent was created by Aussie-owned independent L.A. advertising agency Mistress in less than three weeks to promote the New Layton Series Mystery Game:

The "Layton" mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big... or, rather, something small.
 
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Screen Shot 2017-07-20 at 11.17.56 am.jpgMelbourne independent 10 feet tall has launched a new campaign for emerging Chinese car maker Haval.

As buying a house becoming increasingly out of reach for young Australians, our appetite for luxury SUV's continues to grow. So you can be forgiven for thinking that sooner or later something has to give.

But with the introduction of the new H6, Haval, is set to assure the average Australian that they have nothing to worry about.

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CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

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3 (1).jpgJackie Elliott (far right) has been awarded Top Student at the Queensland 2017 AWARD School graduation ceremony, which took place at The Gunshop Cafe in Brisbane last night.

Elliott is now in the running for Top Student at the National AWARD School Competition, with the chance to win a once in a lifetime opportunity to meet David Droga in NYC. The national winner will be announced on Monday 7 August in Sydney.

Second place was awarded to James Southey (second from left).
simon-dakin.jpgCustomer experience firm, Kalido has recruited Simon Dakin (left) as its new strategic account executive where he will be responsible for driving new business in the area of data centric, digital customer experiences.

Dakin brings his 15 years of experience to Kalido having previously been head of digital and eCommerce at Thrifty Car Rental, and leading digital transformation projects at Transport for NSW.

Says Joel Norton, CEO, Kalido: "Kalido is a new breed of customer experience firm, and as we continue to grow we need people on our team who can think strategically in this space. Simon brings strong skills and experience to Kalido, including a great technical ability, an entrepreneurial mindset, together with an understanding of what clients need."
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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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